Urban Wish is developing Nigeria’s premier lifestyle and services digital marketplace, designed to link individuals with reliable and high-quality experiences spanning diverse categories via a unified and intuitive platform.
We seek an innovative and results-driven Creative Marketing & Brand Associate to play a key role in expanding the Urban Wish brand’s presence across various digital platforms.
This position suits individuals with a strong grasp of the following areas:
In today’s digital landscape, a deep understanding of social media trends and dynamics is essential for driving engagement and building brand visibility. Proficiency with platforms such as Instagram, TikTok, Twitter, LinkedIn, and Facebook is critical, along with experience in crafting content that resonates with diverse audiences. Strong analytical skills are required to interpret performance metrics, adjust strategies accordingly, and measure the impact of campaigns. Excellent communication abilities are necessary to convey brand messaging clearly and interact effectively with followers. Creativity, adaptability, and a keen eye for emerging trends are also vital for staying ahead in this fast-evolving field.
Digital storytelling encompasses the creation and dissemination of compelling narratives through various multimedia formats, including video, audio, and interactive web content. It demands proficiency in tools such as Adobe Creative Suite, Final Cut Pro, or Audacity, along with a strong grasp of storytelling principles, visual design, and audience engagement strategies. Candidates should possess exceptional creativity, meticulous attention to detail, and the ability to collaborate effectively within cross-functional teams to produce high-quality content. Responsibilities include conceptualizing and developing digital stories, scripting engaging narratives, editing multimedia assets, and ensuring content aligns with brand guidelines and storytelling objectives.
We are seeking a dynamic individual to refine and elevate our brand positioning, ensuring it resonates with target audiences while maintaining a competitive edge in the marketplace. The ideal candidate will possess a keen understanding of market trends, consumer insights, and strategic communication to craft compelling narratives that differentiate our brand. Responsibilities include conducting thorough market research, analyzing competitor positioning, and collaborating with cross-functional teams to implement cohesive positioning strategies. Proficiency in data-driven decision-making and a strong ability to translate complex concepts into clear, impactful messaging are essential.
Developing and implementing innovative strategies for visual communication to enhance brand identity and audience engagement.
You should be comfortable both:
Developing innovative marketing strategies and conceptualizing creative initiatives to enhance brand visibility and engagement are key responsibilities of this role.
Responsibilities include creating and developing the necessary assets to support project execution, ensuring all visual and graphic elements align with strategic goals and brand standards.
What You’ll Do
Develop and oversee Urban Wish’s social media strategy across platforms including Instagram, TikTok, LinkedIn, X, and additional channels to ensure consistent brand visibility and engagement.
Develop compelling branded content, strategic campaigns, and innovative storytelling concepts to captivate audiences and elevate brand presence.
Create compelling social media graphics, dynamic carousels, polished newsletters, eye-catching banners, and other marketing materials with a focus on exceptional quality and visual appeal.
Collaborate on the execution of digital marketing campaigns and contribute to brand expansion initiatives.
Assist in ensuring a cohesive visual identity and tone are maintained across all customer interactions.
Engage collaboratively with the founders and product team to strategize and execute launch campaigns and growth initiatives.
Develop and present innovative concepts for content strategy, influencer partnerships, collaborative initiatives, and community outreach efforts.
Aid in the development and execution of email marketing initiatives and promotional campaigns to drive engagement and conversions.
Monitor and analyze fundamental content and engagement performance indicators to evaluate effectiveness and inform strategic adjustments.
Candidates must possess a bachelor’s degree or higher in a relevant field, along with a minimum of three years of professional experience in a similar role. Proficiency in industry-standard software and tools is essential, as is the ability to communicate effectively in both written and verbal formats. Strong analytical skills and attention to detail are required to ensure accuracy and efficiency in all tasks. Familiarity with regulatory guidelines and compliance standards is also necessary to maintain organizational integrity. Additionally, applicants should demonstrate the capacity for teamwork and adaptability in a fast-paced environment.
Possesses a comprehensive grasp of social media marketing strategies and digital brand positioning techniques.
Experienced with professional graphic design tools such as Canva, Figma, Adobe Creative Suite, or comparable software platforms.
Skilled in developing professional-grade visual content and marketing materials independently, ensuring a high level of polish and refinement.
Possesses a discerning eye for visual appeal, brand identity, and contemporary design principles, ensuring cohesive and innovative visual solutions.
Proven ability to craft clear, compelling written content and communicate ideas effectively is essential.
A motivated, proactive professional who thrives in dynamic startup environments, demonstrating the ability to work independently and take initiative.
Ability to work independently and execute quickly
Proficiency in overseeing brand or business social media accounts represents a valuable asset.
Nice to Have
Proven expertise in the development of concise, engaging short-form video content and motion graphics is required.
Proven expertise in managing Meta Ads, Google Ads, or influencer marketing initiatives is required.
Individuals with a background in startup environments or involvement in tech ecosystems are strongly encouraged to apply.
Proficiency in photography or fundamental video editing capabilities is required.
What We Offer
Join us in shaping the future stages of a dynamic early-stage startup from its inception.
Experienced professionals in startup development, brand positioning, and strategic growth initiatives will find this role highly relevant. Candidates should demonstrate a strong background in entrepreneurship, with a focus on crafting compelling brand narratives and executing scalable growth strategies. Proficiency in leveraging market opportunities and driving organizational expansion is essential for success in this position.
Creative ownership and room for innovation
We offer a highly competitive salary alongside abundant prospects for professional growth and skill advancement.
We value a dynamic and cooperative workplace where adaptability and teamwork are essential.
Long-term career progression opportunities exist at the organization, fostering professional development and continuous advancement.
Interested candidates who meet the qualifications are invited to submit their CV to careers@urbanwish.com, with the position clearly stated in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
3 years
