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Home Jobs Lagos Communications and Marketing Strategy Manager

Communications and Marketing Strategy Manager

Five28  · Real Estate

Full Time Lagos
Lagos
Deadline: 18 June 2026
Posted June 4, 2026

We are seeking a highly motivated professional to join our team in a pivotal capacity. The ideal candidate will possess [insert specific years] of relevant experience in [industry/field] and demonstrate expertise in [key skills or areas]. Strong analytical, problem-solving, and communication skills are essential, along with the ability to collaborate effectively within a dynamic environment. Responsibilities include [list key duties], ensuring adherence to deadlines and maintaining high standards of accuracy and efficiency. Proficiency in [specific tools, software, or methodologies] is required, and familiarity with [industry-specific regulations or frameworks] is highly desirable. This role offers opportunities for professional growth and impactful contributions to [company name]’s strategic objectives.

We seek a seasoned Marketing & Communications Manager with a refined grasp of premium brand communication and expertise in engaging High Net Worth Individuals (His).

This position bridges the disciplines of brand strategy, business growth initiatives, and client engagement.

You will be responsible for shaping Five28’s brand perception at every customer interaction—including client discussions, proposals, digital platforms, and communications.

Oversee a comprehensive range of duties encompassing strategic planning, operational execution, and team leadership to drive organizational success. Ensure adherence to company policies and industry regulations while fostering a culture of accountability and continuous improvement. Collaborate with cross-functional teams to align projects with business objectives, optimize resource allocation, and enhance overall productivity. Monitor performance metrics, identify trends, and implement data-driven solutions to achieve key performance indicators (KPIs) and long-term growth targets.

Brand & Positioning:

We are seeking a dynamic individual to define and elevate our brand identity, ensuring it resonates clearly and compellingly in the marketplace. This role involves crafting a cohesive positioning strategy that differentiates us from competitors, aligns with our core values, and appeals to our target audience. Responsibilities include conducting thorough market research, analyzing consumer insights, and collaborating with cross-functional teams to implement brand guidelines across all touchpoints. The ideal candidate will have a proven track record in brand strategy, strong analytical skills, and the ability to translate complex market data into actionable positioning frameworks. Experience in [industry-specific] or similar sectors is preferred.

Elevate and solidify Five28’s status as a leading name in premium interior design and property development, ensuring its brand positioning remains distinct and aspirational.

Guarantee that every brand communication aligns with Five28’s established standards.

Ensure cohesive brand representation across all decks, proposals, presentations, and social media channels to maintain uniformity and strengthen brand identity.

HI & Client-Facing Communication

Duties involve fostering high-net-worth individual (HI) relationships and ensuring seamless client engagements. Responsibilities include managing communications with affluent clients, delivering tailored financial insights, and maintaining strong interpersonal connections. Candidates must possess exceptional communication skills, a deep understanding of wealth management strategies, and the ability to build trust with discerning clientele. Prior experience in client-facing roles within financial services is preferred.

Craft custom communication strategies specifically designed for High Net Worth Individuals (HNWI) and Ultra High Net Worth Individuals (HNWI) to engage and resonate with these distinct audiences effectively.

Craft compelling pitches and presentations tailored specifically for clients to effectively communicate value propositions and secure engagement.

Evaluate and enhance written and visual content to ensure alignment with client expectations and standards, maintaining consistent quality and effectiveness.

Analyze client behavior and tailor messaging to align with their psychological drivers.

Crafting and implementing dynamic marketing strategies represents a core responsibility of this role. Additionally, the position involves overseeing the execution of comprehensive marketing initiatives to drive brand growth and customer engagement. Through data-driven insights and innovative approaches, the individual will develop targeted campaigns that align with business objectives while maximizing return on investment. Collaboration with cross-functional teams will ensure cohesive messaging and seamless execution across all channels.

Develop and implement a cohesive marketing strategy that directly supports and advances the company’s expansion objectives.

Manage the organization’s digital footprint across various platforms such as social media, the company website, newsletters, and marketing campaigns, maintaining consistent quality and adherence to established standards.

Collaborate closely with the social media manager to transform projects into engaging narratives and detailed case studies.

Public Relations & Partnerships:

Oversee public relations initiatives, secure brand placements, foster collaborations, and cultivate strategic partnerships.

Develop and sustain strategic partnerships with media outlets, industry stakeholders, and key platforms to foster collaboration and enhance brand visibility.

Monitor and uphold brand reputation as necessary to ensure consistency and alignment with organizational values and standards.

Team & Vendor Management: Overseeing cross-functional collaboration and strategic partnerships, this role involves cultivating strong working relationships with internal stakeholders and external vendors. Key responsibilities include negotiating contracts, ensuring timely service delivery, and monitoring vendor performance against agreed-upon benchmarks. Additionally, the position requires maintaining clear communication channels, resolving escalations efficiently, and fostering a culture of accountability and continuous improvement within the team and across external partnerships.

Collaborate with external service providers, including photographers, videographers, and content creators, as required to fulfill project needs.

Evaluate and authorize every social media post to confirm compliance with Five28’s established standards.

Provide guidance and support to junior team members and external vendors, as needed, to facilitate their professional growth and development.

Seeking a highly motivated individual to join our team as a [Job Title], responsible for overseeing [specific duties] and ensuring seamless project execution. The ideal candidate must possess a minimum of [X years] of relevant experience in [industry/field], along with a proven track record of [specific skills, e.g., leadership, problem-solving, or technical expertise]. Proficiency in [specific tools, software, or methodologies] is essential, along with strong communication and organizational abilities. Additionally, the candidate should hold a [degree/certification, if applicable] in [relevant field] and demonstrate adaptability in fast-paced environments. Responsibilities include [key tasks, e.g., managing teams, analyzing data, or coordinating operations], with a focus on delivering measurable results.

Candidates must hold a Bachelor of Science degree in Marketing, Business Administration, Public Relations, or a related discipline.

Seeking candidates with a minimum of three to five years of professional experience in marketing, communications, or brand management, ideally within luxury, real estate, design, lifestyle, or premium service sectors.

Proven success in engaging with high-net-worth individuals and C-suite executives through clear, concise, and persuasive communication.

Possesses a comprehensive grasp of brand voice, the necessity for tactful communication, and the ability to deliver exceptional client service.

Proficient in both written and oral communication, with a demonstrated ability to convey information clearly and effectively.

Demonstrates exceptional attention to detail.

Individuals must demonstrate a strong capacity for strategic thinking, enabling them to analyze complex situations, anticipate future trends, and develop innovative solutions that align with organizational objectives.

A CIM certification would be considered a valuable asset for this role.

Qualified applicants are encouraged to submit their CV via email to chinedum@five28.com.ng, ensuring the subject line reads “Marketing and Communications Manager Application.”

Qualifications

BA/BSc/HND

Experience Required

3 - 5 years

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