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Home Jobs Lagos Business Development Representative – Field Sales

Business Development Representative – Field Sales

Whip Smart Service Providers Limited  · Consulting

Full Time Lagos
Lagos
150,000 - 200,000/month
Deadline: 16 September 2026
Posted June 18, 2026

Job Summary

The Field Sales Officer spearheads initiatives aimed at enhancing sales volumes, guaranteeing product accessibility, and fostering robust partnerships with retail partners. This position entails conducting regular store visits, strategically merchandising products, tracking inventory levels, and implementing trade marketing strategies to elevate brand presence and optimize sales outcomes.

Oversee a comprehensive array of critical duties, including the development and execution of strategic plans, ensuring alignment with organizational objectives. Collaborate closely with cross-functional teams to drive project initiatives forward, monitor progress, and deliver measurable results. Serve as a key liaison between departments to streamline communication and foster a cohesive working environment. Identify and mitigate risks while maintaining compliance with industry regulations and internal policies. Support senior leadership in decision-making by providing data-driven insights and performance analysis. Mentor and guide team members to enhance productivity and professional growth.

We are seeking a dynamic professional to drive revenue growth and expand our market presence through strategic sales initiatives and business development efforts. The ideal candidate will leverage their expertise in identifying new business opportunities, cultivating client relationships, and negotiating contracts to achieve sales targets. Proficiency in market analysis, competitor research, and client engagement is essential, along with a proven track record of meeting or exceeding sales quotas. Strong communication and presentation skills are required to effectively articulate value propositions and close deals. This role demands a self-motivated individual with the ability to work independently and collaborate across departments to align sales strategies with organizational goals.

Demonstrate consistent success in meeting predetermined sales quotas across the assigned geographic region.

Proactively seek out and establish partnerships with emerging retail locations to expand the company’s market presence, ensuring comprehensive onboarding processes are completed for each new partner.

Drive sales growth by actively promoting company products and securing retailer orders through strategic engagement and negotiation.

Conduct thorough analyses of competitor strategies and actions, then deliver insightful market feedback to inform strategic decision-making processes.

We are seeking a dynamic professional to oversee merchandising strategies and enhance brand visibility. The ideal candidate will have proven experience in retail merchandising, with a strong understanding of current market trends and consumer behavior. Responsibilities include developing and executing merchandising plans to optimize product placement, collaborating with cross-functional teams to ensure brand consistency, and analyzing sales data to drive inventory decisions. Additionally, the role requires monitoring competitors, managing vendor relationships, and ensuring our products are strategically positioned to maximize sales and brand recognition. A bachelor’s degree in business, marketing, or a related field is required, along with at least three years of relevant experience. Strong analytical skills, proficiency in data-driven decision-making, and excellent communication abilities are essential.

Maintain adherence to company guidelines by meticulously arranging merchandise in retail locations to align with established visual merchandising standards.

Develop and execute promotional and trade marketing initiatives to drive brand visibility and sales growth.

Sustain visually appealing, well-organized, and tidy product displays to enhance the shopping experience for customers.

Verify that pricing and product visibility are accurately maintained across all listings.

We are seeking a skilled professional to oversee and nurture client relationships, ensuring their needs are met while driving long-term satisfaction and loyalty. This role involves maintaining open communication channels, addressing inquiries promptly, and collaborating with internal teams to deliver tailored solutions. The ideal candidate will possess strong interpersonal skills, a proactive approach to problem-solving, and the ability to build trust and rapport with diverse stakeholders. A minimum of three years of experience in client-facing roles, along with proficiency in CRM software, is required. Additionally, demonstrated success in retaining clients and driving revenue growth will be considered a significant advantage.

Foster enduring partnerships with retail proprietors and store leadership to ensure mutual growth and operational excellence.

Address any concerns raised by retailers and ensure issues are resolved with promptness and efficiency.

Deliver exceptional customer experiences to foster satisfaction and cultivate enduring loyalty.

Efficiently oversee and maintain accurate inventory records, ensuring optimal stock levels to meet operational demands. Implement and enforce inventory control procedures, including regular audits and cycle counts, to minimize discrepancies and prevent shortages or excesses. Analyze stock usage patterns to forecast future requirements, adjusting procurement strategies as needed to align with business objectives. Collaborate with procurement and warehouse teams to streamline ordering processes, reduce lead times, and enhance overall supply chain efficiency. Utilize inventory management software to track movement, generate reports, and provide data-driven insights for strategic decision-making. Prioritize accuracy, organization, and adherence to compliance standards to support seamless warehouse operations and financial accountability.

Maintain optimal inventory levels across retail locations to ensure consistent product availability and mitigate the risk of stock-outs.

Collaborate with distributors to guarantee punctual product shipments.

Monitor product flow and identify items with below-average or above-average sales velocity to generate actionable insights.

Compiling reports and overseeing administrative operations from the core responsibilities of this role. Accurate data management, meticulous record-keeping, and efficient coordination with teams are essential to ensure seamless workflows. Strong organizational abilities, attention to detail, and proficiency in relevant software tools are required to maintain precision and efficiency in daily tasks.

Prepare and submit sales and activity reports on a daily and weekly basis.

Ensure precise documentation of all visits, orders, and, where relevant, collections.

Analyze and evaluate emerging market trends and evolving customer preferences, delivering comprehensive insights and actionable recommendations to inform strategic decision-making processes.

Candidates must possess a bachelor’s degree in a relevant field, along with a minimum of five years of professional experience in roles of increasing responsibility. Proficiency in Microsoft Office Suite, particularly Excel, and strong analytical skills are essential. The ability to work independently, manage multiple projects, and meet deadlines is required. Excellent communication and interpersonal skills, both written and verbal, are necessary for collaboration with cross-functional teams. Familiarity with industry-standard software and tools is preferred.

A bachelor’s degree, HND, or OND in Marketing, Business Administration, or a closely related discipline is required.

Seeking candidates with 1 to 3 years of relevant experience in fast-moving consumer goods (FMCG) or retail sales environments.

Proven ability to communicate effectively and negotiate persuasively.

Proven expertise in the local market dynamics and retail environment is essential for this role. A comprehensive understanding of regional trends and consumer behavior within the retail sector is required to effectively contribute to the position.

Demonstrates strong self-motivation and a proven track record of consistently achieving established goals without direct supervision.

Possesses a foundational grasp of merchandising concepts and practices, ensuring alignment with industry standards.

Demonstrates proficiency in a variety of essential competencies and possesses strong technical abilities relevant to the role. Exhibits exceptional analytical thinking, problem-solving capabilities, and attention to detail to ensure accuracy and efficiency in all tasks. Maintains effective communication skills to collaborate seamlessly with team members, stakeholders, and clients. Demonstrates adaptability and a willingness to learn new technologies or methodologies to stay current in a dynamic work environment. Shows a commitment to continuous improvement through self-assessment and proactive skill development.

Accomplishes sales objectives through effective negotiation strategies, cultivating client relationships to drive revenue growth and meet or exceed targets. Develops and executes tailored solutions that address customer needs while maximizing profitability. Collaborates with cross-functional teams to align sales initiatives with organizational goals and market demands. Maintains a proactive approach to identifying new business opportunities and closing deals. Requires strong interpersonal skills, strategic thinking, and the ability to influence key stakeholders. Proficiency in CRM tools and data analysis is essential for tracking performance and optimizing sales processes.

We cultivate and maintain strong, strategic partnerships to ensure mutual growth and success. This role involves identifying key stakeholders, addressing their needs, and fostering long-term relationships built on trust and collaboration. You will be responsible for resolving conflicts, negotiating agreements, and ensuring client satisfaction while aligning their objectives with our business goals. Strong interpersonal skills, a proactive approach, and the ability to influence without authority are essential for this position.

Efficiently managing time and maintaining strong organizational skills are essential to this role, requiring the ability to prioritize tasks, meet deadlines, and coordinate multiple responsibilities seamlessly.

Maintaining a thorough understanding of market trends, competitor activities, and industry developments is essential to inform strategic decisions and identify growth opportunities. This role requires staying current with economic shifts, technological advancements, and regulatory changes that may impact the organization. Additionally, conducting in-depth analyses to assess market demand, pricing strategies, and competitive positioning helps guide business initiatives and ensures alignment with evolving customer needs.

Proficient analytical abilities are essential, with a strong capacity to evaluate complex situations and derive effective solutions. Candidates must demonstrate adaptability in addressing challenges and making data-driven decisions to enhance operational efficiency. Experience in identifying root causes of issues and implementing corrective measures is highly valued. The ability to think critically under pressure and collaborate across teams to resolve discrepancies is required. Proficiency in troubleshooting technical or procedural obstacles is a key expectation for this role.

We track and evaluate performance through key performance indicators (KPIs), which serve as measurable values to assess the effectiveness, efficiency, and success of our operations, projects, or individual contributions. These metrics are carefully selected to align with strategic objectives, ensuring that progress is quantifiable and outcomes are clearly defined. Regular monitoring and analysis of KPIs enable data-driven decision-making, fostering continuous improvement and accountability across the organization. Responsibilities include establishing relevant KPIs, collecting and interpreting performance data, and reporting insights to stakeholders to support informed planning and strategy adjustments.

To successfully meet and exceed sales targets, candidates must demonstrate a track record of consistently achieving or surpassing established goals. Key responsibilities include identifying and pursuing new business opportunities, nurturing existing client relationships, and effectively communicating the value proposition of products or services to prospective customers. The ideal candidate will possess strong negotiation skills, a results-driven mindset, and the ability to analyze market trends to refine sales strategies. Proficiency in CRM software and sales analytics tools is essential, along with excellent interpersonal and communication abilities to build rapport with clients and colleagues alike. A deep understanding of the sales cycle and a commitment to continuous learning and adaptation in a dynamic market environment are also required.

Oversee the operations of a network of active retail locations, ensuring each outlet maintains high standards of customer service and operational efficiency. Manage a team of retail staff, providing leadership, training, and performance evaluations to drive consistent service excellence. Monitor sales performance, inventory levels, and customer feedback to identify trends and implement corrective actions as needed. Collaborate with regional managers and corporate teams to align store strategies with broader business objectives. Maintain compliance with company policies, industry regulations, and safety protocols. Develop and execute initiatives to enhance customer experience, boost sales, and optimize store profitability. Analyze market conditions and competitor activity to adjust merchandising, promotions, and operational plans accordingly.

Product availability is enhanced by minimizing stock-outs, ensuring consistent supply to meet customer demand.

Ensuring adherence to visibility and merchandising standards remains a critical responsibility within this role. Regular inspections of store layouts, product displays, and promotional materials are conducted to confirm compliance with established guidelines. Attention to detail is essential to maintain optimal product presentation and enhance customer engagement.

Maintain high levels of customer and retailer retention through strategic engagement and relationship-building initiatives, ensuring sustained business growth and loyalty.

Qualified applicants should send their CVs to whipsmartrecruitment@gmail.com, ensuring the job title is specified in the subject line.

Qualifications

BA/BSc/HND , OND

Experience Required

2 - 3 years

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