The Role
We seek a seasoned Creative Lead to jointly helm our branding and marketing initiatives, tasked with establishing, safeguarding, and advancing Bottle King’s visual identity while elevating the creative standard across all customer interactions.
You thrive as both strategist and executor, seamlessly shifting between crafting innovative creative visions and bringing them to life with precision. Your role involves translating commercial goals into compelling concepts that elevate brand awareness, spark desire, and drive sales, all while adhering to the highest standards of brand consistency and delivery timelines.
What You’ll Own
Develop and uphold brand strategy, ensuring consistent alignment with organizational objectives and market positioning. Oversee brand stewardship to maintain integrity, relevance, and recognition across all touchpoints, fostering long-term brand equity and customer loyalty.
Lead the development and ongoing refinement of Bottle King’s brand identity, strategic positioning, and visual standards to ensure consistency and impact.
Ensure adherence to and preservation of the brand guidelines with unwavering consistency.
Deliver a cohesive, high-quality representation at every customer interaction.
Develop and execute strategies aimed at enhancing brand visibility and reshaping consumer perception.
Creative leadership involves shaping and guiding the vision, tone, and aesthetic of projects to ensure alignment with brand identity and strategic goals. This role requires the ability to inspire and motivate cross-functional teams, fostering collaboration between designers, writers, and other stakeholders. Responsibilities include developing and implementing design concepts, overseeing the creative process from inception to execution, and maintaining consistency across all creative outputs. Strong communication skills are essential for articulating creative direction, providing constructive feedback, and aligning stakeholders with the overarching vision. Additionally, the position demands a keen eye for detail, innovative thinking, and the capacity to adapt to evolving trends and project requirements.
Orchestrate the development and implementation of campaigns, overseeing their progression from initial brief through to final delivery.
Craft compelling creative briefs and provide art direction for photography, video productions, advertising campaigns, and promotional events.
Establish and uphold rigorous quality standards for all creative deliverables to ensure excellence and consistency.
Campaigns and commerce initiatives are integral to our strategic operations, focusing on driving sales, enhancing brand visibility, and fostering customer engagement through targeted marketing efforts. This role encompasses developing and executing comprehensive campaign strategies, leveraging data-driven insights to optimize performance, and collaborating with cross-functional teams to ensure seamless execution. Responsibilities include managing multichannel marketing campaigns, analyzing campaign metrics to refine approaches, and identifying commercial opportunities to maximize revenue growth. Candidates should possess a proven track record in campaign management, proficiency in digital marketing tools, and strong analytical skills to assess market trends and consumer behavior effectively.
Collaborate closely with the marketing team to develop cohesive campaigns that span multiple channels.
Translate strategic initiatives, such as product launches, promotional campaigns, and seasonal events, into compelling and impactful creative content.
Develop innovative concepts that establish Bottle King as a distinctive leader within the industry.
You will be responsible for providing strategic leadership in content and design, driving innovation and ensuring alignment with organizational objectives. Your role involves overseeing the development and execution of high-quality content and design initiatives while fostering collaboration across teams to maintain consistency and excellence. Additionally, you will mentor and guide team members, promoting best practices and maintaining a creative and engaging environment that supports business growth.
Lead designers, content creators, photographers, videographers, and freelance professionals are sought after for this role.
Evaluate and authorize creative materials prior to their launch to ensure compliance with brand standards and project objectives.
Provide comprehensive oversight of production initiatives spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding.
Digital and social media responsibilities include developing and executing comprehensive digital marketing strategies to enhance brand visibility and engagement across various online platforms. This involves creating and curating content tailored to specific audiences, managing social media accounts, analyzing performance metrics, and optimizing campaigns for maximum reach and conversion. Additionally, the role entails staying current with digital trends, platform algorithms, and emerging technologies to ensure innovative and effective marketing approaches.
Direct oversight of content strategies will be exercised across social platforms and bottleking.ng, ensuring cohesive messaging and alignment with brand objectives.
Anticipate and capitalize on developing creative trends proactively.
Leverage campaign insights and audience analytics to enhance creative effectiveness and drive optimal performance.
Oversee production schedules and coordinate project activities to ensure timely and efficient completion. Develop detailed project plans, allocate resources effectively, and monitor progress to meet deadlines. Collaborate with cross-functional teams to align objectives, resolve issues, and maintain operational standards. Analyze production data to identify trends, optimize workflows, and enhance overall productivity. Ensure adherence to quality control measures and compliance with industry regulations throughout all project phases.
Develop and manage creative schedules and project timelines to ensure efficient workflow and timely delivery of deliverables.
Collaborate effectively with internal stakeholders and external partners to ensure alignment and successful project outcomes.
Execute numerous campaigns simultaneously, ensuring strict adherence to project timelines and budgetary constraints.
Success is gauged through a combination of quantitative targets and qualitative feedback, ensuring alignment with organizational goals. Key performance indicators are tracked meticulously to evaluate progress, while regular performance reviews assess individual contributions. Additionally, stakeholder input and customer satisfaction metrics provide valuable insights into overall effectiveness. This data-driven approach enables continuous improvement and ensures that objectives are met efficiently.
Maintaining a uniform brand presence across all platforms and touchpoints is essential.
Enhances audience interaction and maximizes campaign visibility by strategically expanding reach and fostering higher engagement rates.
Enhancing brand recognition and expanding the target audience are key objectives.
Ensure timely and efficient delivery of creative assets, adhering to established deadlines and project timelines.
The caliber and impact of creative deliverables are paramount, ensuring each meets the highest standards of originality, relevance, and engagement. Consistently evaluating and refining creative concepts to align with project goals and audience expectations is essential. Attention to detail, innovation, and adherence to brand guidelines further enhance the professionalism and effectiveness of the creative work produced.
Driving growth in leads, sales, and revenue generation.
What You’ll Bring
Seeking a professional with a proven track record in their field, with at least [X years] of hands-on experience in [specific industry or role]. The ideal candidate will bring expertise in [key skill or area], alongside a strong background in [relevant skill or sector]. Proficiency in [specific tool, software, or methodology] is essential, as is the ability to [specific responsibility or outcome]. Previous experience in [related task or industry] is highly desirable.
Seeking a candidate with at least five years of experience in creative direction, brand management, advertising, or marketing.
A proven history of developing and overseeing brands, alongside successfully directing creative teams.
A robust portfolio showcasing expertise in branding, campaign creation, and creative direction.
Ensures the ability to effectively navigate and execute tasks with proficiency in relevant skills and tools. Maintains a strong understanding of industry standards and operational procedures to deliver consistent results. Demonstrates adaptability in dynamic environments while adhering to established guidelines.
You possess a strong aptitude for crafting compelling brand identities and conveying narratives through striking visuals.
Proven expertise in marketing principles and consumer behavior analysis is essential.
Proficient in the application of sophisticated design principles and methodologies.
Proficient in effectively conveying ideas and information through clear, concise, and engaging communication and presentation methods.
Striking the right balance between creative vision and commercial viability presents a key challenge and opportunity for this role.
Proven expertise in managing projects and stakeholders effectively.
We require proficiency in using various tools, including but not limited to CAD software for design, project management platforms for coordination, and data analysis tools for performance tracking. Candidates should have experience with Microsoft Office Suite, particularly Excel for reporting and PowerPoint for presentations. Familiarity with industry-specific software, such as AutoCAD or Refit, is highly desirable. Additionally, the ability to quickly adapt to new tools and technologies is essential for success in this role.
Proficiency in Adobe Creative Suite, encompassing Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design software is essential.
Responsible for developing engaging social media content using various content creation tools, ensuring alignment with brand voice and marketing objectives while analyzing performance metrics to refine strategies. Requires proficiency in platforms such as Canva, Adobe Creative Suite, or similar tools, along with a strong understanding of SEO and content optimization. Collaborates with marketing teams to brainstorm ideas, schedules posts, and monitors trends to maintain relevance. Must possess excellent writing skills, creativity, and the ability to adapt content for different social media channels. Experience with analytics tools to track engagement and adjust content accordingly is highly preferred.
Proficient in the principles and techniques of video production and editing.
Proven experience with digital marketing platforms and analytics tools is essential.
Nice to Have:
Proven experience in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer goods sectors is required.
Proficiency in current digital content trends and the strategic execution of social-first marketing initiatives is required.
Demonstrated expertise in spearheading brand refresh initiatives or comprehensive rebranding projects.
Interested and eligible candidates are invited to submit their CV and a portfolio showcasing their finest brand and campaign work to hr@bottleking.ng, ensuring the job title is clearly indicated in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
