The Role
We seek a Creative Lead to jointly spearhead our branding and marketing efforts, tasked with establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all interactions.
You excel as both a strategic visionary and a hands-on implementer, seamlessly transitioning between crafting a compelling creative vision and executing it with precision. Your role involves translating business goals into innovative concepts that elevate brand awareness, consumer interest, and revenue growth, while maintaining unwavering discipline to deliver results that align with brand identity and adhere to deadlines.
What You’ll Own
Develop and oversee the implementation of brand strategy initiatives to ensure consistent brand messaging, positioning, and identity across all channels and touchpoints. Establish brand guidelines and standards to maintain a cohesive and recognizable brand presence. Act as a brand steward, ensuring all marketing efforts align with the company’s vision, values, and long-term objectives while fostering brand loyalty and advocacy among stakeholders.
Spearhead the development and continuous refinement of Bottle King’s brand identity, positioning strategy, and visual identity standards.
Ensure strict adherence to and meticulous upkeep of all brand guidelines, enforcing their consistent application across all initiatives.
Deliver a consistently premium and cohesive experience at every customer interaction point.
Spearhead strategic initiatives designed to enhance brand recognition and shape consumer perception.
Creative direction encompasses the strategic and artistic leadership required to guide visual and conceptual development across various media. This role demands a keen understanding of design principles, brand identity, and audience engagement to ensure cohesive and impactful creative output. Candidates must possess a strong portfolio demonstrating expertise in conceptual thinking, typography, imagery, and layout, along with proficiency in industry-standard design software. Additionally, the position requires exceptional communication skills to collaborate effectively with cross-functional teams, stakeholders, and external partners. Responsibilities include overseeing creative projects from inception to completion, mentoring junior designers, and maintaining consistency in brand voice and visual identity. A deep knowledge of current design trends, technological advancements, and innovative storytelling techniques is essential to drive compelling narratives and enhance brand recognition.
Craft and oversee the entire campaign lifecycle, beginning with the initial brief and culminating in successful delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video productions, advertising campaigns, and event executions.
Establish and uphold rigorous quality standards for every piece of creative work produced.
Drive revenue growth by overseeing campaigns and commerce initiatives, ensuring alignment with strategic objectives. Develop and execute multichannel marketing strategies to enhance customer engagement and conversion rates. Collaborate with cross-functional teams to optimize product offerings, pricing, and promotional activities. Analyze performance metrics to refine campaign effectiveness and maximize return on investment. Manage e-commerce platforms to streamline the customer journey and boost sales performance. Utilize data-driven insights to identify trends and opportunities for continuous improvement.
Collaborate closely with the marketing team to develop cohesive campaigns that span multiple channels.
Craft compelling creative content for product launches, promotional campaigns, and seasonal initiatives, ensuring each initiative resonates with target audiences.
Devise innovative strategies that set Bottle King apart in the marketplace, ensuring a competitive edge through distinctive and forward-thinking concepts.
Orchestrating content and design initiatives with visionary leadership, you will spearhead the development and execution of cohesive strategies that align with organizational objectives. Your expertise will guide cross-functional teams to produce high-impact deliverables, ensuring consistency in messaging and aesthetic excellence. You will oversee the creative process from inception to completion, fostering innovation while maintaining adherence to brand guidelines and project timelines. Your leadership will inspire collaboration, elevate quality standards, and drive measurable results across all content and design projects.
Seasoned designers, content strategists, photographers, videographers, and independent freelancers are sought after for this role.
Conduct a thorough evaluation and authorization of creative assets prior to their launch to ensure adherence to brand standards and quality benchmarks.
Responsibilities include managing and coordinating production processes for social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
Crafting and executing digital and social media strategies to enhance brand visibility and engagement across various online platforms. Developing compelling content, including graphics, videos, and written posts, tailored to resonate with target audiences. Managing social media calendars, scheduling posts, and monitoring performance metrics to optimize reach and interaction. Collaborating with cross-functional teams, such as marketing, sales, and product development, to align messaging and campaigns with organizational goals. Staying abreast of industry trends, platform algorithms, and emerging digital tools to maintain a competitive edge. Analyzing data and insights to refine strategies, enhance user experience, and drive measurable business outcomes.
Oversee the strategic development of content initiatives across social media platforms and bottleking.ng, ensuring alignment with brand objectives and audience engagement goals.
Identify and capitalize on emerging creative trends in a timely manner, proactively leveraging them to drive innovation and maintain a competitive edge.
Leverage campaign insights and audience analytics to optimize creative effectiveness.
Overseeing production processes and project execution, ensuring timely delivery, adherence to quality standards, and efficient resource allocation. Coordinating cross-functional teams, monitoring progress, and mitigating risks to meet project milestones. Developing and implementing production schedules, workflows, and process improvements to enhance operational efficiency and productivity.
Develop and oversee original creative calendars and production schedules to ensure timely execution of projects.
Collaborate with both internal stakeholders and external partners to ensure alignment and effective communication.
Execute several campaigns concurrently—meeting all deadlines and budgetary constraints without compromise.
Success is evaluated through a combination of quantitative metrics and qualitative feedback, including key performance indicators (KPIs) such as revenue growth, customer acquisition rates, and operational efficiency improvements. Additionally, team and individual performance reviews, stakeholder satisfaction surveys, and project completion timelines play a critical role in assessing overall effectiveness. Regular progress reports and milestone achievements are also integral to measuring success, ensuring alignment with strategic objectives and continuous improvement across all initiatives.
Ensuring uniform brand representation across all marketing channels is essential, including digital platforms, print media, and in-person engagements. This involves maintaining cohesive messaging, visual identity, and tone of voice to reinforce brand recognition and trust among audiences.
We strive to maximize campaign reach and foster meaningful engagement with our target audience.
Expanding the reach and recognition of the brand as well as cultivating a larger, more engaged audience is essential to driving sustained success and market penetration.
Consistently deliver creative assets with precision and efficiency, ensuring timely completion and seamless turnover.
The standard of creativity and its tangible impact on projects stands as a critical evaluation metric. The ability to consistently produce innovative and high-quality work that meets or exceeds expectations is essential. This includes ensuring that all creative deliverables are not only original but also strategically aligned with project objectives and stakeholder needs.
Driving the generation of leads, facilitating sales growth, and contributing to overall revenue enhancement are core responsibilities of this role.
What You’ll Bring
With experience in the relevant field, you possess a proven track record of achieving measurable results. You have a minimum of [X] years of hands-on experience in [specific industry/function], demonstrating your expertise through successful project completions and problem-solving. Your background includes proficiency in [specific skills or tools], along with a deep understanding of [relevant concepts or methodologies]. Additionally, you have experience collaborating with cross-functional teams and stakeholders to drive initiatives forward. Your ability to analyze complex challenges and implement effective solutions sets you apart as a strong candidate for this role.
With a minimum of five years of professional experience in creative direction, brand management, advertising, or marketing.
Established expertise in brand development and management, coupled with a proven ability to lead and mentor creative teams effectively.
A robust portfolio demonstrating expertise in branding strategy, comprehensive campaign development, and innovative creative leadership.
Proficient in developing and implementing strategic plans to achieve organizational objectives, with a strong ability to analyze market trends and competitive landscapes to inform decision-making. Adept at fostering cross-functional collaboration and leading teams to execute initiatives effectively. Skilled in budgeting, financial forecasting, and resource allocation to optimize operational efficiency. Experience in process improvement, risk management, and change management to drive sustainable growth. Proven track record in stakeholder engagement, negotiation, and conflict resolution to build lasting partnerships.
We specialize in developing strong branding strategies and crafting compelling visual narratives to effectively communicate your brand’s identity and message.
Possesses a strong understanding of marketing principles and consumer behavior dynamics.
Possesses an expert-level understanding of design principles and methodologies.
You must demonstrate exceptional verbal and written communication abilities as well as strong presentation skills.
Balancing imaginative thinking with practical business imperatives represents a critical decision-making criterion.
Proven expertise in coordinating projects and engaging stakeholders effectively.
Craftsmen and artisans utilize an array of specialized instruments to execute their work with precision and efficiency. These tools encompass both hand-operated devices, such as chisels, saws, and hammers, as well as advanced power equipment, including drills, sanders, and routers. Mastery of these implements is essential to ensure high-quality while adhering to safety protocols and industry standards. Additionally, familiarity with digital tools, such as computer-aided design (CAD) software and project management platforms, may be required to streamline workflows and enhance collaboration.
Proficient in Adobe Creative Suite applications, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design software is essential.
Craft compelling content for various social platforms using innovative digital tools. Develop engaging posts, ensuring alignment with brand voice and marketing objectives. Collaborate cross-functionally to tailor messaging for diverse audiences. Analyze performance metrics to refine strategies and optimize reach. Proficiency in content management systems, graphic design software, and analytics platforms is essential. Strong writing skills and creativity are required, along with the ability to adapt to evolving trends and platform algorithms.
A thorough understanding of video production and editing processes is required.
Proficient in utilizing digital marketing platforms and analyzing performance metrics.
Nice to Have:
Seeking candidates with prior experience in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands.
Possesses a comprehensive understanding of emerging digital content trends and a commitment to social-first marketing strategies.
Demonstrated expertise in spearheading brand refresh initiatives or comprehensive rebranding projects is required.
Qualified and enthusiastic applicants are encouraged to submit their CV along with a portfolio showcasing their finest brand and campaign work by emailing hr@bottleking.ng, ensuring the Job Title is clearly stated in the subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
