The Role
We seek a seasoned Creative Lead to jointly helm our branding and marketing initiatives, establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
You excel as both a strategic thinker and a hands-on creator, effortlessly balancing the establishment of creative direction with its execution. Your role involves transforming business goals into compelling concepts that enhance visibility, generate interest, and drive revenue, while maintaining the rigor to deliver these initiatives consistently—aligned with brand identity and within specified timelines.
What You’ll Own
Develop and oversee the articulation and implementation of brand strategy, ensuring consistent brand stewardship across all touchpoints. This role involves maintaining brand integrity, guiding brand evolution, and aligning marketing initiatives with overarching business objectives. The position requires a deep understanding of brand positioning, equity, and differentiation to foster recognition and loyalty among target audiences.
Develop and maintain Bottle King’s brand identity, positioning, and visual standards, ensuring alignment with strategic objectives and market positioning.
Ensure the consistent enforcement and adherence to established brand guidelines, rigorously upholding their integrity and standards across all channels and initiatives.
Deliver a cohesive, high-quality experience at all customer interaction points.
Implement and oversee programs designed to enhance brand visibility and cultivate a positive brand image.
Creative vision and strategic leadership are essential for shaping and overseeing the artistic and conceptual direction of projects. This role demands a keen eye for design, a deep understanding of brand identity, and the ability to inspire and guide creative teams toward innovative and cohesive outcomes. Key responsibilities include defining the creative vision, ensuring consistency across all deliverables, and collaborating with cross-functional teams to align creative goals with business objectives. Strong communication skills, a proven track record in creative leadership, and proficiency in relevant design tools are required to excel in this position.
Develop and oversee the full lifecycle of campaigns, beginning with the initial brief through to final delivery.
Craft compelling creative briefs and provide artistic direction for photography, video, advertising, and event executions.
Establish and uphold stringent quality standards for every creative deliverable to ensure excellence and consistency.
Crafting and overseeing campaigns while driving commerce initiatives represents a core responsibility of this role. It involves developing strategic marketing plans, executing multichannel promotional activities, and analyzing performance metrics to optimize sales and engagement. Additionally, the position requires collaboration with cross-functional teams to align campaigns with business objectives, manage budgets efficiently, and leverage data-driven insights to enhance customer acquisition and retention strategies.
Collaborate closely with the marketing team to develop cohesive campaigns that seamlessly span across multiple channels.
Craft engaging creative assets to bring launches, promotions, and seasonal initiatives to life.
Devise innovative concepts to distinguish Bottle King from its competitors and enhance its market position through unique strategies and creative solutions.
Guiding content strategy and design initiatives, you will oversee the creation, development, and execution of compelling, high-impact materials that align with brand identity and business objectives. Your role will involve leading cross-functional teams to ensure cohesive visual and written communication, maintaining consistency in tone, style, and aesthetic across all platforms. You will evaluate performance metrics to refine approaches, optimize engagement, and drive measurable outcomes while fostering innovation and creativity in content and design solutions. Additionally, you will mentor team members, align stakeholders, and champion best practices to elevate the quality and effectiveness of all deliverables.
Senior designers, content strategists, photographers, videographers, and contracted professionals are sought.
Responsibilities include meticulously evaluating and authorizing creative materials prior to their release.
Responsible for comprehensive management of production initiatives spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding strategies.
Deliver dynamic digital and social media strategies that amplify brand visibility, foster community engagement, and drive measurable growth across key platforms. Develop and execute campaigns aligned with business objectives, ensuring consistent messaging, creative excellence, and adherence to best practices in digital marketing. Monitor performance metrics, analyze data insights, and optimize strategies to enhance ROI and user interaction. Collaborate with cross-functional teams to integrate digital initiatives with broader marketing efforts, leveraging emerging trends and platform-specific tools to maintain a competitive edge. Stay abreast of industry developments, algorithm updates, and evolving consumer behaviors to refine approaches and sustain impactful digital presence.
Direct the overall content strategy for social media platforms as well as bottleking.ng, ensuring alignment with brand messaging and audience engagement goals.
Identify nascent creative trends promptly and capitalize on them before they gain widespread traction.
Leverage campaign insights and audience analytics to enhance creative effectiveness.
Oversee production workflows and project execution to ensure timely completion, adherence to specifications, and alignment with organizational objectives. Coordinate cross-functional teams, allocate resources efficiently, and implement project management methodologies to optimize performance and mitigate risks. Monitor progress through established KPIs, resolve bottlenecks promptly, and maintain clear communication channels to stakeholders at all levels.
Develop and oversee innovative content calendars and meticulously structured production schedules to ensure timely and high-quality deliverables.
Collaborate effectively with internal stakeholders as well as external partners to ensure alignment and successful project execution.
Execute numerous campaigns concurrently while maintaining strict adherence to established timelines and allocated financial resources.
Success is evaluated through a combination of quantitative targets and qualitative feedback, ensuring alignment with strategic business objectives. Performance metrics include revenue growth, customer acquisition rates, and operational efficiency improvements, while client satisfaction scores and team engagement surveys provide additional insight. Regular performance reviews and milestone achievements are integral to assessing progress, with adjustments made to strategies as needed to maintain momentum toward long-term goals.
Maintaining uniformity in branding across all marketing channels is essential.
Expanding campaign visibility and fostering audience interaction are key priorities. This includes maximizing outreach to target demographics and driving meaningful engagement through strategic initiatives. Success will be measured by metrics such as reach, impressions, and participation rates, ensuring alignment with performance objectives.
We are seeking to enhance brand recognition and expand our audience reach.
Ensuring timely delivery of creative assets and efficient turnaround of projects.
Ensure the creative deliverables meet high standards of excellence and impact.
Driving growth in leads, sales, and revenue generation.
What You’ll Bring
Experience should include a minimum of three years in a relevant field, demonstrating proficiency in key responsibilities and job-specific skills. Familiarity with industry-standard software, tools, or methodologies is required, along with the ability to adapt to evolving technologies. Prior experience in project management, team leadership, or cross-functional collaboration is advantageous. Strong problem-solving abilities and a track record of delivering measurable results are essential. Candidates must possess excellent communication skills and the capacity to work under tight deadlines while maintaining high standards of accuracy.
Experienced professionals with a minimum of five years in creative direction, brand management, advertising, or marketing are encouraged to apply.
Demonstrates a proven ability to develop and oversee brand strategies while effectively leading creative teams.
A robust portfolio showcasing expertise in branding, campaign creation, and creative direction.
Demonstrates proficiency in a range of technical, analytical, or functional competencies essential for the role. Exhibits strong problem-solving skills and adaptability to evolving challenges. Possesses deep expertise in relevant tools, methodologies, and industry standards. Maintains a commitment to continuous learning and professional growth. Shows the ability to collaborate effectively within cross-functional teams while delivering measurable results.
Crafting compelling brand narratives and compelling visual representations stands as a cornerstone of this role.
A solid understanding of marketing principles and consumer behavior is essential.
Demonstrates a sophisticated grasp of design principles and methodologies.
Demonstrates exceptional proficiency in conveying ideas clearly and engagingly, both verbally and in writing, with a strong ability to articulate concepts to diverse audiences.
Balancing innovative creativity with pragmatic commercial considerations is essential.
Exceptional proficiency in overseeing projects and engaging with stakeholders is essential, ensuring alignment with objectives and fostering productive relationships throughout the process.
Crafts a diverse range of tools, leveraging proficiency in various programming languages, frameworks, and methodologies to develop robust, scalable solutions tailored to specific project requirements. Consistently delivers high-quality software by adhering to best practices in coding standards, performance optimization, and security protocols. Collaborates effectively within cross-functional teams to gather requirements, resolve technical challenges, and ensure seamless integration of tools into existing systems. Maintains up-to-date documentation to facilitate knowledge sharing and support future enhancements. Proactively identifies opportunities to streamline processes, enhance functionality, and improve user experience through innovative tool development.
Proficiency in Adobe Creative Suite, encompassing Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or alternative design software is required.
We develop and manage social content creation tools designed to streamline and enhance the production of engaging, high-quality content across various social media platforms. These tools are intended to assist teams in planning, creating, scheduling, and analyzing content efficiently, ensuring consistency in branding and messaging while maximizing audience engagement and reach.
Proficiency in video production and editing is required.
Proficiency in utilizing digital marketing platforms and analytics tools is required.
Nice to Have:
A background encompassing retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands is required.
Experts must maintain a strong grasp of evolving digital content trends and prioritize social-first marketing strategies.
Demonstrated expertise in spearheading brand refresh initiatives or comprehensive rebranding campaigns is required.
Candidates who meet the qualification criteria are encouraged to submit their application, including a CV and a portfolio showcasing their finest brand and campaign projects, to hr@bottleking.ng. Please ensure the email subject line includes the job title for proper identification.
Qualifications
BA/BSc/HND
Experience Required
5 years
