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Home Jobs Lagos Automotive Marketing Manager – Regional Focus

Automotive Marketing Manager – Regional Focus

Simba Group  · General

Full Time Lagos
Lagos
Deadline: 8 September 2026
Posted June 10, 2026

We are seeking a highly motivated individual to fill the role of [Job Title], responsible for [key responsibility 1], [key responsibility 2], and [key responsibility 3]. The ideal candidate will possess [required skill 1], [required skill 2], and [required skill 3], along with [required experience 1] and [required experience 2]. In this position, you will be accountable for [specific duty 1], [specific duty 2], and [specific duty 3], ensuring all tasks are completed with precision and efficiency. Strong communication and organizational abilities are essential, as the role requires close collaboration with [team/department name]. This opportunity offers [unique benefit 1], [unique benefit 2], and the chance to contribute to [company goal or project].

The Regional Brand Executive oversees the enhancement of brand presence, execution of marketing initiatives, and fostering of customer interactions throughout designated territories.

This position ensures the brand is consistently and accurately represented across all branches, focusing on precise execution and maintaining high standards.

You will collaborate extensively with sales teams, dealers, and marketing leadership to execute campaigns and reinforce the brand promise across all touchpoints.

Oversee and execute pivotal tasks, ensuring alignment with organizational objectives through strategic planning and operational execution. Develop and maintain efficient processes to enhance productivity and quality standards across departments. Collaborate with cross-functional teams to identify opportunities for improvement and implement innovative solutions that drive performance and growth. Ensure compliance with industry regulations and internal policies while fostering a culture of accountability and excellence. Provide leadership and mentorship to team members, supporting their professional development and fostering a cohesive and high-performing work environment.

Brand and Marketing Implementation: Develop and execute strategic initiatives to enhance brand visibility, recognition, and market positioning. Collaborate with cross-functional teams to ensure consistent messaging and visual identity across all channels. Analyze market trends and consumer insights to inform campaign strategies and optimize performance. Manage day-to-day marketing activities, including content creation, digital advertising, and promotional events, while adhering to brand guidelines and budget constraints.

Develop and implement a comprehensive regional marketing strategy encompassing activations, roadshows, test ride opportunities, exhibitions, and community engagement initiatives to drive brand awareness and customer interaction.

Maintain uniformity in brand presentation across all branches, dealerships, and customer touchpoints throughout the designated region.

Develop and execute national marketing initiatives at a regional scale, tailoring strategies as needed while preserving brand consistency.

Coordinate stakeholder relationships and ensure seamless collaboration across departments by aligning diverse interests and objectives. Manage expectations, facilitate communication, and resolve conflicts to maintain productive partnerships while advancing shared goals and delivering consistent value.

Collaborate effectively with branch teams, sales teams, and regional management to advance business objectives via strategic marketing initiatives.

Act as the primary regional liaison for marketing initiatives, overseeing all associated activities.

Collaborate with vendors, agencies, and partners to ensure timely and cost-effective execution of marketing projects.

We are seeking a Market Intelligence & Reporting professional to analyze industry trends, gather competitive insights, and produce data-driven reports to inform strategic decision-making. The role involves monitoring market dynamics, evaluating competitor performance, and synthesizing complex information into actionable intelligence. Proficiency in data analysis tools, strong research capabilities, and excellent communication skills are essential for effectively conveying findings to stakeholders.

Conduct comprehensive research to obtain regional market intelligence, analyze competitor strategies, and evaluate customer feedback to identify emerging trends and opportunities.

Compile and deliver periodic reports to the Head of Marketing, detailing marketing initiatives, campaign performance metrics, and brand awareness outcomes.

Monitor activation results and propose enhancements to optimize future programs.

Overseeing the administration of assets and financial resources is a key responsibility of this role, ensuring optimal allocation and utilization within the organization. The position involves meticulous tracking of expenditures, forecasting future budgetary needs, and maintaining accurate financial records to support strategic decision-making. Proficiency in financial software and adherence to compliance standards are essential to effectively manage budgets and mitigate financial risks.

Oversee the development, coordination, and distribution of regional marketing materials, branding assets, and promotional items to ensure consistency and alignment with brand guidelines.

Guarantee the accurate deployment and ongoing management of brand assets at all designated sites.

Support budget control through meticulous tracking of regional marketing expenditures and by guaranteeing cost-efficient implementation of initiatives.

Responsible for tracking, analyzing, and reporting key performance indicators (KPIs) to evaluate organizational efficiency, productivity, and progress toward strategic objectives. Develops and maintains metrics to measure performance across departments, ensuring alignment with business goals and facilitating data-driven decision-making. Requires strong analytical skills, proficiency in data visualization tools, and the ability to translate complex data into actionable insights. Experience with business intelligence platforms and a solid understanding of statistical analysis are essential. Collaborates with leadership to identify trends, recommend improvements, and support continuous performance optimization.

Maintains a strong and prominent brand presence throughout the designated region.

Strategically executed activations designed to drive sales and enhance customer engagement.

Collaborates effectively with regional teams to ensure cohesive project execution and alignment of objectives.

Clear, informative reporting delivered promptly, providing actionable market insights to guide strategic decision-making.

Requirements

Qualifications:

A bachelor’s degree in Marketing, Business Administration, or a closely related discipline is required.

Seeking a candidate with a minimum of three to five years of professional experience in marketing, brand management, or field marketing. Prior experience within the automotive or fast-moving consumer goods (FMCG) industries is highly desirable.

Proven ability to execute tasks efficiently while managing several concurrent activities with precision and adaptability.

Proven ability to communicate effectively and manage relationships with stakeholders is essential.

Open to traveling extensively throughout the designated territory as needed.

A dynamic, self-driven professional who thrives in dynamic and rapidly evolving work environments.

Key Qualifications: We seek candidates who demonstrate exceptional proficiency in communication, problem-solving, and teamwork, as well as a strong capacity for adaptability and leadership. Ideal applicants will possess a proven track record of delivering results under pressure, managing multiple priorities effectively, and maintaining a customer-focused mindset. Proficiency in relevant software, analytical tools, and industry-specific methodologies is essential, along with the ability to collaborate cross-functionally and drive continuous improvement initiatives. Additionally, strong organizational skills and a commitment to professional development are highly valued.

Brand execution demands meticulous attention to detail to ensure consistency, accuracy, and alignment with established guidelines across all touchpoints and materials. This role requires a thorough commitment to upholding brand integrity, verifying that every element—from visual identity to messaging—adheres to the prescribed standards. Precision in execution is essential to reinforce brand recognition and foster trust among stakeholders.

Demonstrates proficiency in organizing, managing, and aligning tasks and resources to ensure timely and effective project completion. Exhibits strong leadership and communication skills to facilitate collaboration among team members and stakeholders. Maintains meticulous attention to detail to monitor progress, mitigate risks, and address potential challenges proactively. Ensures adherence to timelines, budgets, and quality standards through systematic planning and continuous oversight.

Excellent communication and relationship-building capabilities are essential for fostering collaboration and maintaining productive professional connections.

Demonstrates a thorough understanding of market trends, competitive landscapes, and industry developments to inform strategic decision-making and identify opportunities.

Problem-solving abilities and adaptability are essential qualities for this role. Candidates must demonstrate a strong capacity to analyze complex issues, develop innovative solutions, and adjust effectively to evolving circumstances. These competencies are critical for addressing challenges efficiently and maintaining productivity in dynamic environments.

Qualifications

BA/BSc/HND

Experience Required

3 - 5 years

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