Key Accountabilities encompass managing daily operations to ensure alignment with strategic objectives, overseeing team performance to drive productivity and efficiency, and implementing process improvements to enhance workflow. The role involves collaborating with cross-functional teams to identify opportunities for innovation, maintaining compliance with industry regulations and organizational policies, and fostering a culture of accountability and continuous improvement. Additionally, the position requires analyzing performance metrics to assess progress, developing and executing training programs to upskill staff, and liaising with senior leadership to provide actionable insights and recommendations. Strong leadership, problem-solving capabilities, and a results-oriented mindset are essential to fulfilling these responsibilities effectively.
Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Oversee the planning, implementation, and optimization of multichannel campaigns, including digital, social media, email, and traditional advertising. Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and refine messaging. Collaborate with cross-functional teams, such as sales, product, and creative, to align strategies with business objectives. Track and measure campaign performance using KPIs like ROI, conversion rates, and customer acquisition costs, and present insights to stakeholders. Ensure brand consistency across all touchpoints while staying ahead of industry trends and leveraging innovative marketing techniques. Requires a bachelor’s degree in marketing, business, or a related field, along with 5+ years of experience in marketing strategy, preferably in a leadership role. Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot), CRM platforms, and project management software is essential. Strong analytical, creative, and communication skills are critical for success in this role.
Craft and implement comprehensive marketing strategies aimed at enhancing brand awareness, boosting occupancy rates, and maximizing revenue generation.
Oversee the online marketing executive to ensure the resort’s digital footprint—spanning the website, social media, Google listings, online travel agencies (OTA’s), and paid advertising channels—remains highly effective and strategically aligned.
Responsibilities include managing the development, execution, and analysis of campaigns spanning both digital and offline platforms.
We are seeking a skilled Content Developer to craft engaging and informative materials across various platforms. The ideal candidate will possess expertise in researching topics, writing clear and compelling copy, and optimizing content for search engines. Responsibilities include developing blog posts, articles, social media content, and marketing collateral, as well as collaborating with designers and marketing teams to ensure cohesive brand messaging. Proficiency in content management systems and SEO best practices is required, along with strong project management skills to meet deadlines. A bachelor’s degree in journalism, communications, marketing, or a related field is preferred, and prior experience in content creation is essential.
Develop and oversee the creation of engaging content across multiple platforms, including social media, blogs, email newsletters, and promotional materials.
Maintain cohesive brand messaging across every communication platform, guaranteeing alignment with established brand guidelines.
Produce and/or facilitate visual content that effectively showcases Ziba’s experiences, events, and facilities.
We seek a dynamic Brand, PR & Partnerships professional to oversee brand positioning, public relations strategies, and strategic alliances. The role involves developing and executing creative PR campaigns, managing brand communications, and cultivating high-value partnerships to drive growth and enhance visibility. A proven track record in brand management, media relations, and cross-functional collaboration is essential, along with strong interpersonal and negotiation skills. The ideal candidate will thrive in a fast-paced environment, demonstrating expertise in stakeholder engagement, brand storytelling, and performance-driven partnerships.
Enhance the resort’s brand identity while ensuring the brand guidelines remain current and relevant.
Develop and maintain strategic partnerships with media organizations, influencers, and content creators to amplify brand messaging and outreach efforts.
Forge and cultivate strategic alliances to elevate brand presence, secure bulk reservations, and host corporate getaways.
Dedicated to fostering meaningful connections, we seek a Guest Engagement Specialist to create memorable experiences and build lasting relationships with our clientele. In this role, you will be responsible for addressing inquiries, resolving concerns, and ensuring guest satisfaction through personalized interactions. You will collaborate with cross-functional teams to deliver exceptional service and represent the brand with professionalism and enthusiasm. A strong customer service orientation, excellent communication skills, and the ability to multitask in a fast-paced environment are essential. Prior experience in hospitality or customer-facing roles is preferred, along with proficiency in relevant software tools. Your efforts will directly contribute to enhancing guest loyalty and reinforcing our reputation for excellence.
Foster relationships with travel agents and corporate partners to drive strategic collaborations and mutual growth opportunities.
Develop innovative promotional packages and event concepts designed to increase guest engagement and capitalize on seasonal demand trends.
Market Intelligence & Performance Management is responsible for gathering, analyzing, and interpreting data to provide strategic insights that drive informed decision-making across the organization. This role involves monitoring industry trends, competitive dynamics, and market conditions to identify growth opportunities and potential risks. Additionally, it oversees performance metrics, benchmarks, and KPIs to assess operational efficiency and ensure alignment with business objectives. By delivering actionable insights and recommendations, this function supports leadership in optimizing strategies, enhancing competitiveness, and achieving sustainable performance.
Perform comprehensive market research to track industry trends, analyze competitor activities, and identify emerging opportunities.
Monitor and evaluate marketing performance by leveraging data-driven insights to enhance campaign effectiveness and drive continuous improvement.
Oversee the marketing budget to guarantee the efficient and cost-effective execution of strategic initiatives.
Seeking candidates with a minimum of five years of relevant professional experience. Proficiency in industry-standard tools, software, and methodologies is expected. A bachelor’s degree or higher in a related field is required, with additional certifications considered advantageous. Strong analytical, communication, and team collaboration skills are essential. The ideal applicant must demonstrate adaptability, problem-solving capabilities, and a commitment to continuous learning.
A bachelor’s degree in Marketing, Communications, Business, or a closely related discipline is required, with preference given to candidates holding a master’s degree.
Seasoned professionals with a strong background in hospitality marketing, brand management, or related fields are encouraged to apply.
Proficient in digital marketing strategies, with expertise in leveraging social media trends, search engine optimization (SEO), paid advertising campaigns, and data analytics tools to drive measurable results.
Proven ability to communicate effectively both in writing and verbally.
A highly organized professional with a keen eye for detail and a creative approach, capable of effectively overseeing multiple projects at once.
Demonstrated expertise in leadership, with a strong aptitude for strategic planning and meticulous organizational skills.
Thrives in high-pressure, fast-paced hospitality settings with the capacity to maintain composure and efficiency under demanding circumstances.
We invite you to become part of our dynamic team and discover the myriad benefits that come with being an integral member of our organization. Our workplace fosters a collaborative environment where innovation thrives, and every contribution is valued. As a testament to our commitment to growth, we offer comprehensive training, professional development opportunities, and a supportive culture designed to help you excel. Join us to advance your career while making a meaningful impact in an industry that values both ambition and integrity.
At FIBA Beach Resort, you will become part of an innovative and agile team committed to delivering exceptional guest experiences. This role presents an exceptional chance to influence the strategic marketing direction of one of Nigeria’s pioneering hospitality brands while driving tangible growth for the resort.
Qualifications
BA/BSc/HND
Experience Required
4 years
