Urban Wish is developing Nigeria’s premier lifestyle and services marketplace, designed to deliver trusted experiences across diverse categories through a single, unified platform.
We seek a highly creative and results-driven Creative Marketing & Brand Associate to drive the evolution and expansion of the Urban Wish brand across digital platforms.
Professionals possessing a keen comprehension of these principles will find this position particularly suitable. The ideal candidate will demonstrate a thorough grasp of the following areas, exhibiting proficiency in applying their expertise to enhance operational effectiveness and strategic decision-making.
Professional rewrite:
Understanding contemporary social media ecosystems, including cultural trends, platform dynamics, and user behaviors, is essential for creating relevant and engaging digital content. Candidates should demonstrate familiarity with popular platforms, emerging digital behaviors, and the nuances of online communication styles. This role requires the ability to analyze and adapt to evolving social media landscapes while maintaining brand authenticity and audience connection.
Digital narrative creation involves crafting compelling stories across various media formats to engage audiences and convey messages effectively. This role requires proficiency in multimedia tools, a strong grasp of narrative techniques, and the ability to adapt content for diverse platforms. Responsibilities include developing story concepts, scripting, and producing visual or interactive elements to enhance storytelling impact. Candidates should demonstrate creativity, technical skills in design or video editing, and experience in audience analysis to tailor narratives to specific demographics. Strong communication and project management abilities are essential for collaborating with cross-functional teams and meeting project deadlines.
We are currently seeking a strategic thinker to elevate our brand positioning in a dynamic market landscape. The ideal candidate will possess the ability to craft compelling narratives that resonate with target audiences while ensuring consistent messaging across all channels. This role requires a deep understanding of consumer behavior, market trends, and competitive analysis to develop innovative positioning strategies that drive brand differentiation and long-term growth.
Our role emphasizes the capacity to convey ideas effectively through visual aids and strategic communication methods. The position requires expertise in translating complex messages into accessible, engaging visual formats while ensuring consistency with brand voice and objectives. You will be responsible for developing visual content that aligns with marketing goals, collaborating with cross-functional teams to refine messaging, and adhering to design principles that enhance clarity and impact. Additionally, you will evaluate emerging tools and trends to optimize visual storytelling and maintain high-quality standards across all deliverables.
You should be comfortable both:
Developing innovative marketing strategies and concepts constitutes a key aspect of this role, requiring a blend of creativity and strategic thinking to engage target audiences effectively.
The responsibility includes creating the necessary assets to bring these initiatives to fruition.
What You’ll Do
Develop and oversee Urban Wish’s social media strategy across multiple platforms, including Instagram, TikTok, LinkedIn, X, and additional channels as needed.
Develop innovative, brand-aligned content, strategic campaigns, and compelling narrative concepts to captivate target audiences and elevate brand presence.
Craft visually compelling social media graphics, dynamic carousels, polished newsletters, eye-catching banners, and impactful marketing assets of the highest standard.
Assist in the execution of digital marketing campaigns and contribute to initiatives aimed at enhancing brand growth to achieve organizational objectives.
Contribute to preserving a unified visual identity and tone throughout every customer interaction.
Collaborate effectively with the founders and product team to drive launch campaigns and accelerate growth initiatives.
Develop and propose innovative concepts for content strategy, forge influencer collaborations, establish strategic partnerships, and foster meaningful community engagement initiatives.
Support the development and execution of email marketing initiatives and promotional campaigns.
Monitor key content metrics and evaluate engagement performance indicators to assess effectiveness and identify trends.
Requirements
Possesses a comprehensive grasp of social media marketing strategies and digital brand positioning techniques.
Proficiency in graphic design tools such as Canva, Figma, Adobe Creative Suite, or comparable software is required.
Proven capability to develop high-quality visual content and marketing materials autonomously.
Possesses a keen eye for aesthetics, branding, and contemporary design trends, ensuring visual solutions align with modern standards and brand identity.
Proficient in crafting compelling written content and demonstrating exceptional written communication abilities are essential for this role.
Highly motivated, independent, and well-suited for the dynamic and fast-paced atmosphere of a startup environment.
Proven capacity to operate autonomously while maintaining a rapid pace of execution.
Proficiency in overseeing brand or business social media accounts constitutes a valuable asset.
Nice to Have
Skilled in producing concise, engaging video content or motion graphics is required.
Candidates should possess practical experience in managing Meta Ads, Google Ads, or influencer marketing campaigns.
Individuals experienced in startup environments or within broader tech ecosystems are encouraged to apply. Familiarity with the dynamic and often fast-paced nature of such settings, as well as an understanding of their unique challenges and opportunities, is highly valued. Knowledge of emerging technologies, industry trends, and collaborative innovation models typically found in these spaces is advantageous.
Proficiency in photography and foundational video editing capabilities are essential requirements for this role.
What We Offer
Join an innovative, early-stage startup from its inception, positioning yourself to play a pivotal role in its growth trajectory. This opportunity offers the chance to contribute to the foundation and development of a dynamic organization, shaping its future from the ground up.
Professionals will engage directly in the development of startups, crafting comprehensive branding initiatives and designing scalable growth strategies to drive market success.
Creative ownership and ample room for innovation are provided, encouraging individuals to take initiative and drive projects forward with original ideas and solutions.
You will receive a highly competitive salary along with numerous avenues for professional growth and skill enhancement.
A dynamic and cooperative workplace setting encouraging adaptability and teamwork.
There are opportunities for sustained career advancement and professional development within the organization.
Qualified applicants are encouraged to submit their résumé to careers@urbanwish.com, ensuring the position title is included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
3 years
