Urban Wish is developing Nigeria’s cutting-edge lifestyle and services marketplace, designed to unite individuals with reliable experiences spanning diverse categories via a unified, intuitive platform.
We seek a dynamic and results-driven Creative Marketing & Brand Associate to develop and expand the Urban Wish brand’s presence across digital platforms.
This position presents an excellent opportunity for professionals who possess a comprehensive understanding of the following areas:
In today’s digital landscape, fostering a dynamic social media culture is essential for brand engagement and audience connection. This role demands a deep understanding of platform trends, user behaviors, and interactive content strategies to cultivate meaningful online communities. Candidates must exhibit strong analytical skills to interpret performance metrics and adapt campaigns accordingly, ensuring alignment with organizational goals. Proficiency in multiple social media platforms, creative content development, and crisis management is required, along with the ability to collaborate cross-functionally with marketing, PR, and product teams. The ideal candidate will drive brand awareness, enhance customer loyalty, and contribute to a cohesive, engaging digital presence.
Digital storytelling encompasses the craft of conveying narratives through a blend of multimedia elements such as visuals, audio, text, and interactive components. This role requires proficiency in leveraging digital tools and platforms to create compelling stories that resonate with audiences. Candidates must possess strong creative skills, technical knowledge in relevant software, and an understanding of storytelling principles. Responsibilities include scriptwriting, video editing, graphic design, and integrating multimedia to produce cohesive and engaging content. Familiarity with digital marketing strategies and audience analytics is also essential to ensure content reaches its intended viewers effectively.
We excel at crafting and elevating brand positioning strategies that resonate with contemporary audiences and drive meaningful differentiation in competitive markets. Our approach ensures brands are perceived as innovative, relevant, and aligned with evolving consumer expectations, fostering long-term loyalty and growth. This requires a deep understanding of market dynamics, consumer insights, and strategic creativity to deliver positioning that is both distinctive and sustainable.
and visual communication.
You should be comfortable both:
Developing innovative marketing strategies and initiatives to drive brand awareness and engagement constitutes a key responsibility of this role.
We create and develop all necessary assets to effectively implement these strategies, ensuring each element aligns with project objectives and enhances overall execution. This encompasses visual, digital, or physical components tailored to meet specific requirements.
What You’ll Do
Develop and oversee Urban Wish’s social media strategy across platforms including Instagram, TikTok, LinkedIn, X, and additional channels.
Develop compelling branded content, innovative campaign concepts, and impactful storytelling strategies to effectively communicate brand messages and captivate target audiences.
Craft visually compelling social media graphics, dynamic carousels, polished newsletters, eye-catching banners, and impactful marketing assets to support brand engagement and promotional initiatives.
Drive digital marketing campaigns and brand expansion efforts forward with strategic execution and innovative approaches.
Ensure a unified visual identity and tone are maintained across all customer touchpoints.
Collaborate with the founders and product team to strategize and execute launch campaigns and growth initiatives.
Develop innovative concepts to enhance content strategy, cultivate influencer collaborations, forge strategic partnerships, and foster meaningful community engagement initiatives.
Provide support for email marketing initiatives and promotional campaigns to enhance customer engagement and drive sales growth.
Monitor and record fundamental metrics related to content performance and audience engagement to evaluate effectiveness and inform strategic adjustments.
Requirements
Fluent expertise in social media marketing strategy and digital brand positioning is essential.
Proficient in graphic design software, including Canva, Figma, Adobe Suite, or comparable platforms.
Proficient in developing high-quality visual content and marketing materials with minimal supervision.
Possesses a refined ability to identify visually appealing and cohesive designs, strong brand alignment, and an awareness of contemporary design trends.
Proficient in crafting compelling written content and demonstrating exceptional communication abilities.
Driven, proactive individuals with a strong ability to work independently thrive in fast-paced startup settings.
Demonstrates strong self-motivation and efficiency in completing tasks with minimal supervision while maintaining a rapid pace of productivity.
Relevant experience overseeing branded or corporate social media channels is highly desirable.
Nice to Have
Proven expertise in producing short-form video content or motion graphics is required. Candidates should have a strong background in developing concise, engaging visual media tailored for digital platforms.
Proficiency in managing Meta Ads, Google Ads, or influencer marketing initiatives is required.
Individuals with a background in startups or the broader tech ecosystem bring valuable, firsthand insights into fast-paced, innovative environments. This experience often includes adaptability to rapid change, a deep understanding of lean methodologies, and the ability to thrive in ambiguity—qualities that are highly transferable to dynamic organizational settings. Familiarity with agile workflows, resource constraints, and cross-functional collaboration further enhances their capacity to drive impact in evolving industries.
Proficiency in photography or fundamental video editing capabilities is required.
What We Offer
Join an exciting early-stage startup at its formative stage, contributing to its ambitious growth trajectory from the ground up.
Professionals will gain hands-on experience in developing startups, crafting brand identities, and implementing growth strategies, ensuring alignment with business objectives and market demands.
Creative ownership and ample opportunities for innovation are essential aspects of this role, providing the autonomy to drive projects forward with fresh ideas and inventive solutions while shaping the direction of initiatives from inception to completion.
We offer a highly competitive compensation package along with ample opportunities for professional growth and skill enhancement.
We foster an adaptable and cooperative workplace culture where teamwork and collaboration thrive.
There are opportunities for sustained professional advancement and career development within the organization.
Qualified applicants are encouraged to submit their CVs via email to careers@urbanwish.com, with the position title included in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 years
