The Role
We seek a Performance Marketing Specialist to spearhead user acquisition initiatives across our primary Anglophone African markets—Nigeria, with strategic expansion into Kenya and Ghana. This role will be integrated within our Growth team, reporting directly to the Senior Performance Marketing Manager, and will collaborate closely with cross-functional partners to enhance paid channel performance.
This position demands an active, results-driven professional who thrives in fast-paced environments, leverages data-driven insights, and excels at transforming creativity into scalable growth. Rather than waiting for direction, you will proactively identify opportunities, drive strategic initiatives, and lead the charge in defining what should be prioritized next.
You will play a key role in contributing to the organization by fulfilling essential responsibilities and driving impactful results. Your expertise will be leveraged to support critical projects, streamline processes, and enhance operational efficiency. Collaborating with cross-functional teams, you will identify innovative solutions, implement strategic initiatives, and ensure alignment with overarching business objectives. Additionally, you will maintain a high standard of professionalism, uphold company values, and foster a culture of continuous improvement within the team. Your contributions will directly influence the success and growth of the organization.
You will be responsible for overseeing and executing campaigns from inception to completion, ensuring they align with strategic objectives and deliver measurable results. This role demands a keen ability to manage multiple projects simultaneously, with a strong focus on meeting deadlines and optimizing performance. You will collaborate closely with cross-functional teams to develop and implement campaign strategies, monitor progress, and adjust tactics as needed to enhance effectiveness. Additionally, you will analyze data to assess campaign impact, identify key insights, and provide recommendations for continuous improvement.
You will assume complete accountability for paid acquisition campaigns across Meta, TikTok, and other pertinent paid channels.
Oversee the end-to-end development of campaign strategies, including audience identification, budget distribution, performance optimization, and scalable expansion efforts.
Explore innovative avenues for acquisitions that align with strategic growth objectives, including diverse channels, target demographics, and content formats.
Facilitate the expansion of global acquisition initiatives by leveraging Google App Campaigns, including UAC and GAC, as well as Apple Search Ads (ASA), demand-side platforms (DSPs), and other emerging marketing channels as required.
Partner with Product, Data, Brand, CRM, and Creative teams to collectively advance shared growth initiatives in alignment with critical business objectives.
We craft innovative strategic approaches and develop compelling content aligned with brand objectives and audience engagement goals.
Develop and execute the strategic creative vision for your campaigns, ensuring a steady flow of innovative and high-impact content that drives measurable results.
Collaborate with internal creative teams, regional expansion specialists, and external content creators to produce locally relevant and culturally resonant content.
Craft compelling creative briefs tailored for static imagery, video campaigns, and user-generated content, leveraging performance analytics and deep audience understanding to drive impactful messaging.
Transform existing content created by creators and influencers into high-performing marketing assets optimized for engagement and conversion.
Transform performance insights into strategic, actionable recommendations for creative optimization, then execute iterative refinements with speed and precision.
We are seeking a skilled professional to oversee performance measurement and analytics, ensuring accurate data collection, analysis, and reporting to drive strategic decision-making. The ideal candidate will develop and implement key performance indicators (KPIs), monitor trends, and provide actionable insights to enhance operational efficiency and business growth. Proficiency in data visualization tools and statistical analysis is essential, along with strong analytical thinking and problem-solving abilities. Additionally, the role requires experience in managing performance dashboards, conducting benchmarking studies, and collaborating with cross-functional teams to align performance metrics with organizational objectives. A background in data science, business intelligence, or a related field is preferred, and familiarity with industry-specific software or platforms is a plus.
Track and enhance the performance of acquisition initiatives across all paid channels while driving toward key efficiency targets, including Customer Acquisition Cost (CAC) and others.
Employ attribution platforms such as Apps Flyer, Adjust, and Branch to analyze campaign efficacy and guide strategic budget decisions.
Deliver comprehensive performance reports and convey meaningful, actionable insights to stakeholders to support informed decision-making.
Drive continuous improvement across the entire customer lifecycle, with a focus on enhancing both user activation and retention strategies.
Collaborate effectively with the product and data teams to analyze user behavior and enhance campaign performance.
Drive innovation and expansion through strategic experimentation and growth-focused initiatives. Spearhead data-driven projects to identify opportunities, refine existing processes, and implement scalable solutions that enhance performance and market competitiveness. Collaborate cross-functionally to align initiatives with organizational objectives, ensuring measurable impact and sustainable development. Possess a results-oriented mindset with a proven ability to analyze complex challenges, leverage insights, and adapt strategies to evolving business landscapes.
Develop and implement comprehensive testing plans to evaluate audiences, bidding strategies, creatives, landing experiences, and acquisition channels in a structured and systematic manner.
Assess and confirm emerging avenues for expansion by conducting thorough, data-driven testing.
To proactively monitor evolving industry trends, platform updates, privacy regulations, and innovative growth strategies.
Who You Are
You are a self-starter who takes initiative, spots opportunities autonomously, and swiftly turns ideas into action.
You excel at blending creativity with performance-driven strategies, recognizing creative content as a vital growth catalyst. With the ability to craft compelling content, you consistently boost engagement and conversion rates, aligning creative vision with measurable impact.
Mobile App Growth Expert sought after: Seeking a seasoned professional with practical expertise in executing app acquisition campaigns, along with a deep understanding of mobile measurement, attribution methodologies, and the continuously shifting privacy environment.
Analytical and data-driven professionals leverage data to inform strategic decisions, evaluate opportunities, and systematically enhance performance in alignment with overarching business objectives.
You possess a dynamic approach to experimentation, excelling in high-velocity settings where you actively seek out new opportunities through rigorous testing, continuous exploration of diverse audiences, inventive formats, innovative channels, and bold creative strategies.
Proactive collaboration drives your success, as you seamlessly partner with creative, marketing, and data teams to transform concepts into actionable strategies that fuel scalable growth.
What You’ll Bring
You must possess a minimum of five years of relevant professional experience in a similar role, ensuring a deep understanding of industry standards and practices. A bachelor’s degree in a related field is required, with preference given to candidates who hold advanced certifications or specialized training. Proficiency in industry-specific software and tools is essential, along with strong analytical and problem-solving skills. Excellent communication abilities, both written and verbal, are necessary to collaborate effectively with cross-functional teams. Additionally, you should demonstrate a track record of meeting deadlines and managing multiple priorities in a fast-paced environment.
Proficiency in Performance Marketing and paid acquisition, with a proven track record spanning two to four years, is required.
Experienced in overseeing acquisition campaigns for consumer mobile applications, with a solid grasp of mobile measurement methodologies, attribution frameworks, and Mobile Measurement Partners (MMPs) such as Apps Flyer, Adjust, and Branch.
Skilled in crafting innovative creative strategies and adept at producing high-performing content with a results-oriented focus.
Demonstrated proficiency in collaborating across diverse international markets is essential.
Demonstrates exceptional self-motivation and thrives in independent work environments while prioritizing swift, effective action and results-driven execution.
Nice To Have
Experience in the fintech sector or in regulated consumer industries—such as remittances, payments, banking, or related fields—is required.
Proficiency in incrementality testing, Marketing Mix Modeling (MMM), or other sophisticated measurement frameworks is required.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
