Purpose of Job
To enhance market penetration and brand presence across open market channels and Modern Trade outlets, strategic distribution initiatives will be implemented.
This position is centered on accelerating sales growth, meeting volume and value targets, analyzing and tracking competitor activities, and overseeing third-party distribution networks across both open market and modern trade channels to successfully achieve company sales objectives.
Principal accountabilities
You will be responsible for managing business operations and ensuring coordination across all activities associated with the open market and modern trade channels for the primary strategic business unit (SBS). This role requires effective oversight to drive performance and maintain alignment with organizational objectives within these channels.
Our responsibility involves strategically merchandising and promoting the company’s products within the open market and MOT space to drive unit growth and profitability.
To spearhead the onboarding and market introduction of emerging brands, ensuring their seamless integration into the trade landscape, thereby strengthening the company’s product lineup and fueling growth through the acquisition of untapped customer segments and the expansion of sales avenues.
Collaborate with the team to conduct price surveys, systematically collecting precise and current pricing data to support competitive pricing strategies, empowering the company to make well-informed decisions that sustain market competitiveness and enhance profitability.
To monitor competitor actions and market dynamics, compile and analyze competitive intelligence reports, ensuring the company receives accurate, real-time insights. This enables proactive strategy adjustments, timely response to market shifts, and sustained competitive positioning.
Proactively seek out, strategize, and implement new business ventures to significantly drive the company’s growth in the open market and MOT channels.
Key metrics will be utilized to evaluate your performance, reflecting both individual and team contributions to organizational objectives. These indicators will assess efficiency, productivity, and the quality of deliverables, ensuring alignment with strategic goals. Regular reviews will be conducted to monitor progress, identify areas for improvement, and provide constructive feedback to support continuous development and goal attainment.
To accelerate our market penetration, the selected professional will be responsible for identifying and capitalizing on growth opportunities across new and existing territories. This role demands a strategic approach to evaluating market trends, analyzing competitive landscapes, and developing tailored expansion plans to maximize revenue potential. The ideal candidate will possess a proven track record in driving business growth, with expertise in market research, strategic planning, and cross-functional collaboration. Additionally, they must demonstrate strong analytical skills to interpret data, assess risks, and make data-driven decisions while maintaining alignment with the company’s long-term objectives.
Merchandising compliance involves ensuring adherence to established standards and guidelines for product presentation, display, and inventory management within retail environments. This role requires a keen attention to detail to verify that all visual merchandising elements align with brand directives, merchandising plans, and company policies. Responsibilities include conducting regular audits of store layouts, product placement, and promotional materials to confirm compliance with visual and operational standards. Additionally, the position demands effective communication with store teams to address discrepancies, provide guidance on merchandising best practices, and support training initiatives as needed. Strong organizational and problem-solving skills are essential to maintain consistency across all retail locations and uphold the brand’s visual identity and operational efficiency.
We enhance operational performance by implementing streamlined processes and leveraging advanced technologies to optimize workflows. This role requires meticulous attention to detail and a commitment to continuous improvement, ensuring seamless coordination across departments. Key responsibilities include analyzing current operations, identifying inefficiencies, and developing data-driven solutions to boost productivity. Candidates must possess strong analytical skills and experience in process optimization, along with proficiency in relevant software tools. The ideal candidate will collaborate with cross-functional teams to implement best practices and drive measurable results in efficiency and quality.
The effectiveness and overall performance of distributor partnerships are critical to achieving our business objectives. Ensuring strong, mutually beneficial relationships with distributors plays a significant role in driving market reach, optimizing supply chain efficiency, and maximizing revenue potential. Success in this area requires consistent evaluation of partnership health, proactive engagement, and alignment with strategic goals to foster long-term growth and collaboration.
Leverages data-driven insights to enhance the return on investment from merchandising initiatives, ensuring optimal allocation of resources to maximize sales performance and profitability. Requires a minimum of three years of direct experience in merchandising, retail analytics, or a related field. Duties include analyzing sales trends, inventory turnover, and promotional effectiveness to identify opportunities for improvement. Additionally, collaborates with cross-functional teams—such as marketing, supply chain, and finance—to align merchandising strategies with broader business objectives. Strong analytical skills, proficiency in retail analytics tools, and the ability to translate data into actionable strategies are essential.
We are seeking a dedicated professional committed to enhancing our customer satisfaction index through strategic initiatives and attentive service delivery. The ideal candidate will monitor and analyze satisfaction metrics, identify trends, and implement improvements to ensure consistently high levels of client engagement and loyalty. Responsibilities include conducting surveys, gathering feedback, and collaborating with cross-functional teams to address pain points and elevate the overall customer experience. Strong analytical skills, proficiency in data interpretation, and a customer-centric mindset are essential for this role.
Partnering with top-tier organizations to cultivate and expand our distribution channels is essential. This role focuses on establishing and maintaining strong relationships with key partners to drive mutual growth and market penetration. The ideal candidate will excel in identifying high-potential partners, negotiating mutually beneficial agreements, and ensuring seamless collaboration to maximize channel effectiveness.
Drive individual and collective team growth through targeted performance enhancement initiatives, fostering a culture of continuous improvement and professional development.
Candidates must possess a minimum of five years of relevant experience in the specified field, along with a bachelor’s degree in a related discipline. Strong proficiency in Microsoft Office Suite and advanced analytical skills are essential. Excellent communication abilities, both written and verbal, are required to collaborate effectively within cross-functional teams. The role demands meticulous attention to detail and the capacity to manage multiple priorities in a fast-paced environment. Familiarity with industry-specific software or tools is a plus.
Education: Applicants must possess a bachelor’s degree in a relevant field from an accredited institution. Advanced degrees or specialized certifications are preferred for certain roles. A strong academic background in the specified discipline is essential to effectively fulfill job responsibilities.
A bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline is required; alternatively, a Higher National Diploma (HND) in a relevant field is acceptable.
Positions holding an MBA qualification will be viewed favorably during the evaluation process.
We are seeking a candidate with a proven track record in the field, demonstrating hands-on experience in relevant tasks and responsibilities. Familiarity with industry-specific tools, methodologies, and best practices is essential to succeed in this role. The ideal applicant will have completed at least [X years] in a similar position, showcasing adaptability and problem-solving skills in dynamic environments. Strong communication and collaboration abilities are also required to effectively engage with cross-functional teams and stakeholders.
Minimum qualification: At least eight years of relevant professional experience.
Strong brand management expertise, along with extensive commercial and trade marketing experience, is highly advantageous.
Qualifications
BA/BSc/HND , MBA/MSc/MA
