We are seeking a skilled professional to fill this critical position, which demands a blend of technical expertise and interpersonal finesse. The incumbent will be responsible for overseeing day-to-day operations while ensuring alignment with organizational goals, collaborating with cross-functional teams to drive efficiency and innovation. Key requirements include a minimum of five years of relevant experience, proficiency in industry-standard software, and demonstrated leadership in managing complex projects. In addition to executing core responsibilities, the role entails fostering a culture of accountability and continuous improvement within the team.
We seek a Performance Marketing Specialist to spearhead user acquisition efforts across our primary Anglophone African markets, with a strong focus on Nigeria and expansion into Kenya and Ghana. This role will be integrated within our core Growth team, reporting directly to the Senior Performance Marketing Manager, while collaborating across departments to enhance paid channel performance.
This position demands a proactive individual who thrives in dynamic environments, leverages analytical thinking, and transforms innovative concepts into measurable growth. You will proactively identify and drive initiatives without waiting for direction, taking ownership of identifying and prioritizing the next critical steps.
You will play a key role in driving impactful contributions through your strategic initiatives and collaborative efforts. Your responsibilities will include executing core tasks essential to our objectives, while actively engaging with cross-functional teams to deliver measurable outcomes. By leveraging your expertise and problem-solving skills, you will identify opportunities for improvement, streamline processes, and foster innovation to enhance overall performance. Additionally, you will ensure alignment with company goals by maintaining clear communication, adhering to best practices, and upholding high standards of accountability in your work.
Campaign ownership and leadership, alongside strategic execution, are essential responsibilities. This role involves overseeing the entire lifecycle of marketing initiatives, from conceptualization and planning to implementation and performance analysis. Candidates must demonstrate expertise in campaign development, budget management, cross-functional collaboration, and results-driven optimization. Proficiency in data analysis, market research, and digital marketing tools is required, along with strong project management and communication skills. Experience in leading high-impact campaigns and achieving measurable outcomes is highly preferred.
Assume complete accountability for managing paid acquisition campaigns across Meta, TikTok, and other pertinent paid platforms.
Oversee the planning, development, and execution of campaigns, while strategically defining target audiences, allocating budgets effectively, and continuously optimizing performance to drive scalable growth.
Evaluate potential acquisition targets across diverse channels, audiences, and formats to drive accelerated business expansion.
Facilitate the expansion of comprehensive global acquisition initiatives across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), demand-side platforms (DSPs), and additional emerging channels as required.
Work collaboratively with Product, Data, Brand, CRM, and Creative teams to advance initiatives that support and amplify key business objectives.
We are seeking a dynamic professional to drive innovative creative strategies and lead the development of compelling content initiatives. The role involves crafting and executing visionary approaches to enhance brand engagement, ensuring alignment with overarching business objectives. Responsibilities include conceptualizing and producing high-impact content across diverse platforms, from digital media to traditional channels, while fostering a culture of creativity and collaboration within the team. Ideal candidates will possess a proven track record in strategic storytelling, cross-functional leadership, and a deep understanding of current industry trends to deliver transformative results. Strong analytical skills, adaptability, and a passion for creative problem-solving are essential for success in this position.
Craft and oversee the strategic vision for your campaigns by ensuring a steady stream of innovative, high-impact assets that consistently drive results.
Collaborate closely with internal creative teams, regional growth members, and external creators to produce content that resonates locally and aligns with cultural nuances.
Develop strategic creative briefs tailored for static imagery, video assets, and user-generated content, leveraging performance analytics and deep audience understanding to drive impactful execution.
Transform existing creator and influencer content into high-performing marketing assets that drive measurable results.
Translate performance data into strategic, actionable insights to inform creative optimizations, then implement changes swiftly to drive continuous improvement.
We are seeking a skilled professional to oversee performance measurement initiatives and analytics functions. This role requires expertise in developing and implementing metrics to evaluate organizational performance, utilizing advanced analytical techniques to derive actionable insights, and presenting data-driven recommendations to stakeholders. The ideal candidate will possess strong quantitative skills, proficiency in data visualization tools, and experience with performance management frameworks. Responsibilities include designing dashboards, conducting trend analyses, and ensuring data accuracy and integrity across systems.
Monitor paid channel acquisition performance meticulously, identifying opportunities to enhance cost efficiency and drive down Customer Acquisition Cost (CAC) in alignment with established performance benchmarks.
Leverage mobile measurement platforms—such as Apps Flyer, Adjust, and Branch—as well as attribution frameworks to assess performance metrics and guide budget distribution decisions.
Deliver precise performance reports and convey meaningful, actionable insights to stakeholders to support informed decision-making.
Facilitate comprehensive funnel optimization initiatives spanning both activation and retention strategies.
Collaborate seamlessly with the product and data teams to analyze user behavior, leveraging insights to enhance campaign performance and drive measurable results.
We spearhead experimentation and growth initiatives, fostering innovation and driving strategic expansion through data-driven insights and adaptive methodologies. Our team identifies emerging opportunities, conducts rigorous testing, and implements scalable solutions to enhance performance and market penetration. Collaboration with cross-functional stakeholders ensures alignment with business objectives while maintaining a culture of continuous improvement and agile decision-making.
Develop and implement comprehensive testing strategies to evaluate audiences, bidding methodologies, creatives, landing page experiences, and acquisition channels in a structured and systematic manner.
Conduct thorough experimentation to uncover and substantiate innovative avenues for growth.
To remain at the forefront of industry developments, monitor platform advancements, privacy policy updates, and innovative growth strategies.
Who You Are
You demonstrate strong independence and initiative by taking full ownership of your work, proactively recognizing opportunities without external direction, and efficiently translating insights into action.
Creative and Performance-Driven: You recognize creative as a critical growth driver and possess the ability to craft compelling content that enhances engagement and boosts conversion rates.
As a Mobile App Growth Specialist, you possess practical expertise in executing app acquisition campaigns and demonstrate a strong grasp of mobile measurement, attribution models, and the dynamic privacy regulations shaping the industry.
Analytical and Data-Driven: You leverage data to inform strategic decisions, prioritize high-impact opportunities, and consistently refine performance to align with overarching business objectives.
You excel in dynamic settings, embracing experimentation and testing to uncover fresh audiences, formats, channels, and creative methods.
Collaborative professionals excel in partnering with creative, marketing, and data teams to transform concepts into actionable strategies that drive scalable growth.
What You’ll Bring
Requirements (non-negotiable):
We seek candidates with a proven track record of 2 to 4 years in Performance Marketing, with a strong focus on paid acquisition strategies.
Experience in overseeing acquisition campaigns for consumer mobile applications is required, with a strong grasp of mobile measurement, attribution frameworks, and Mobile Measurement Partners (MMPs) such as Apps Flyer, Adjust, and Branch.
Proven expertise in crafting innovative creative strategies paired with a track record of producing impactful, results-oriented content is essential.
Proven expertise in operating across diverse international markets, demonstrating adaptability and cultural awareness in varied business environments.
Highly proactive and results-oriented, with an innate drive to take initiative and deliver tangible outcomes efficiently.
Nice To Have
Experience with fintech platforms, money transfer services, payment systems, banking solutions, or other regulated consumer-facing products is required.
Proficiency in incrementality testing methodologies, Marketing Mix Modeling (MMM), or other advanced measurement frameworks is essential.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
