To fulfill the strategic objectives of the organization, this role is designed to drive operational efficiency and support key business initiatives, ensuring alignment with long-term goals. The position requires a professional who can analyze complex challenges, develop innovative solutions, and collaborate effectively with cross-functional teams to achieve measurable results. Additionally, the role demands a proactive approach to problem-solving, strong analytical skills, and the ability to communicate insights clearly to stakeholders at all levels.
The Senior Director, Customer Development & Digital Commerce spearheads the alignment of Customer Development, Digital Commerce, and System-wide implementation to propel sustainable growth in volume, value, and market share. This position designs and implements a cohesive Franchise-level strategy for customer and digital commerce initiatives, accelerating omnichannel expansion, enhancing execution performance, and cultivating forward-thinking commercial capabilities throughout the System. Operating within a multifaceted multi-bottler landscape, the role coordinates collaboration among franchise leadership, customer teams, bottling partners, and digital ecosystems to achieve enterprise-wide success.
Manages and nurtures key client relationships to foster long-term partnerships and drive business growth. Develops and implements strategic account plans to maximize revenue opportunities and ensure customer satisfaction. Collaborates with cross-functional teams to align sales strategies with client needs and organizational objectives. Monitors account performance and identifies areas for improvement to enhance service delivery and retention. Provides regular updates to senior leadership on account statuses, risks, and growth prospects. Conducts in-depth market analysis to anticipate client demands and competitive trends. Ensures compliance with company policies and contractual obligations while delivering exceptional account management.
Develop and implement a comprehensive Customer Development strategy encompassing Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels across the Franchise.
Achieve profitable volume, value, and market share growth in alignment with Annual Business Plans and Long-Range strategic objectives.
Develop and execute a cohesive Digital Commerce and Digital Business Strategy that seamlessly integrates with commercial planning processes.
Drive the expansion of B2B, e-commerce, and digital transformation initiatives in collaboration with customers and bottlers.
Guide and synchronize a network of over thirty bottling partners, fostering operational excellence and cohesive collaboration across the system.
Foster high-impact digital partnerships with customers and enterprises that drive strategic growth and create sustainable value.
Direct, inspire, and cultivate a top-tier senior leadership team, fostering growth and amplifying organizational capabilities across all Franchise teams.
Seeking a seasoned professional with a robust background and proven expertise in the relevant field. The ideal candidate must possess the required qualifications and meet the specified criteria to excel in this role. Responsibilities include overseeing key operations, managing projects, and ensuring adherence to industry standards and best practices.
Over fifteen years of progressively responsible leadership experience within the fast-moving consumer goods (FMCG) or related consumer products sectors are required.
Requires extensive proficiency in Customer Development, Commercial Strategy, Digital Commerce, or Operations.
Achieved consistent success in navigating intricate, multi-market, and multipartner operational environments.
Demonstrated expertise in leading teams, influencing stakeholders at the executive level, and driving organizational transformation through robust change management skills.
We seek a candidate with a demonstrated ability to identify and leverage critical capabilities essential to achieving strategic objectives. This role requires an individual who can evaluate organizational strengths and weaknesses, prioritize key competencies, and implement targeted improvements to drive performance. The ideal applicant will possess strong analytical skills, the capacity to think strategically, and the agility to adapt to evolving business demands. Additionally, the position demands proficiency in assessing operational efficiencies, fostering innovation, and ensuring alignment between capabilities and long-term goals.
General oversight encompassing full accountability for profit and loss performance is required.
Strategic and systems-oriented thinking combined with a demonstrated ability to execute effectively.
Skilled in driving organizational transformation through adaptive leadership and a forward-thinking approach to change management.
A strong grasp of customer dynamics, commercial landscapes, and digital ecosystems is essential. This role requires a deep comprehension of interconnected systems and market behaviors, along with the ability to leverage these insights effectively.
Proven ability to convey complex information through compelling narratives and clear, concise executive-level communication.
Qualifications
BA/BSc/HND
Experience Required
15 years
