We offer a competitive salary range of ₦800,000 to ₦1,000,000 per annum.
Oversee and manage daily operations to ensure efficient workflow and adherence to organizational objectives. Develop, implement, and monitor strategies to enhance productivity and performance metrics. Collaborate with cross-functional teams to align efforts with company-wide goals and initiatives. Conduct regular performance evaluations and provide constructive feedback to foster professional growth. Maintain compliance with industry regulations and internal policies to mitigate risks and uphold standards.
The Head of Marketing & Branding spearheads the creation and implementation of comprehensive marketing, brand, customer engagement, and growth strategies designed to boost revenue, expand market share, fortify brand equity, and elevate customer experience across all business channels. This position offers visionary leadership in brand management, digital marketing, retail marketing, partnerships, campaign development, and customer acquisition initiatives.
Oversee a range of critical duties, including but not limited to managing project timelines, coordinating team efforts, and ensuring adherence to company policies while fostering a collaborative work environment. Develop and implement strategic initiatives to enhance operational efficiency, identify opportunities for process improvements, and maintain high standards of quality across all deliverables. Serve as a primary point of contact for stakeholders, addressing inquiries promptly and providing clear, actionable solutions to support business objectives. Monitor team performance, provide constructive feedback, and mentor employees to promote professional growth and alignment with organizational goals. Ensure compliance with industry regulations and internal guidelines while driving innovation and continuous improvement in all functional areas.
We develop and execute innovative marketing strategies with a strong focus on driving business growth and enhancing brand visibility. By leveraging data-driven insights and market trends, we identify key opportunities to expand market share and optimize customer engagement. Our team collaborates closely with cross-functional departments to align marketing initiatives with overarching business objectives, ensuring measurable results. Additionally, we monitor performance metrics, adjust strategies as needed, and report progress to stakeholders to ensure continuous improvement and sustainable growth.
Craft and implement comprehensive annual marketing and brand strategies that are fully aligned with overarching business objectives.
Facilitate the expansion of the customer base, enhance client loyalty, and bolster revenue generation.
Devise actionable marketing strategies that align with and support overarching business objectives, ensuring quantifiable outcomes.
Evaluate market opportunities, analyze consumer trends, and assess competitive threats to inform strategic decision-making.
Devise and execute strategic go-to-market initiatives for novel products and services, ensuring alignment with organizational objectives and market demands.
Responsible for overseeing and enhancing the perception, positioning, and performance of our brand portfolio, this role includes developing strategic initiatives to strengthen brand equity, consistency, and market relevance. Duties involve conducting comprehensive market research, analyzing consumer insights, and collaborating with cross-functional teams to align brand strategies with business objectives. The ideal candidate will possess a proven track record in brand strategy, consumer engagement, and product marketing, with a minimum of five years of relevant experience. Proficiency in data analytics tools, brand management software, and digital marketing platforms is essential, along with strong leadership, communication, and project management skills to drive cohesive brand execution across all channels.
Safeguard and uphold the company’s brand identity and strategic positioning with unwavering diligence.
Consistently convey brand messaging across every customer interaction point.
Create and implement strategic programs designed to enhance brand recognition, foster positive consumer sentiment, and strengthen customer allegiance.
Oversee and enhance the company’s corporate reputation and brand perception.
Responsible for maintaining and enforcing brand guidelines to ensure uniformity and adherence across all departments and external partners.
Develops and implements comprehensive campaign strategies, overseeing all phases from initial planning to final execution, ensuring alignment with organizational objectives and target audience engagement.
Spearhead the strategic development and implementation of cohesive, multichannel marketing initiatives.
Execute impactful campaigns across digital, retail, outdoor, radio, TV, and experiential channels.
Ensure timely execution of campaigns, adherence to allocated budgets, and attainment of established objectives.
Analyze and enhance campaign effectiveness by evaluating key performance metrics and implementing strategic improvements to drive better results.
We seek a skilled professional to oversee digital marketing initiatives and customer acquisition strategies, driving brand visibility and lead generation. The ideal candidate will develop and execute multichannel campaigns across social media, email, SEO, and paid advertising platforms to attract and engage target audiences effectively. Proficiency in analytics tools, marketing automation software, and data-driven decision-making is essential to measure performance and optimize campaigns for maximum ROI. Additionally, the role requires collaboration with cross-functional teams to align marketing efforts with broader business objectives and ensure cohesive brand messaging. Experience in managing budgets, A/B testing, and conversion rate optimization will be highly advantageous.
Leverage digital channels, including social media, websites, e-commerce platforms, email, and mobile applications, to fuel organizational growth and enhance online presence.
Improve customer acquisition cost (CAC) and return on marketing investment (ROMI).
Spearhead comprehensive strategies encompassing SEO, SEM, content marketing, influencer marketing, and performance marketing to drive measurable growth and amplify brand visibility.
Enhance online revenue streams and bolster digital interaction metrics.
We are seeking a dynamic professional to oversee Retail & Trade Marketing initiatives, driving brand visibility and sales growth through strategic planning and execution. The role requires a proven track record in developing and implementing marketing campaigns tailored to retail and trade channels, along with a deep understanding of consumer behavior and market trends. Responsibilities include collaborating with retail partners to optimize product placement, coordinating promotional activities, and analyzing sales data to refine marketing strategies. Additionally, the ideal candidate will possess strong project management skills, proficiency in digital marketing tools, and the ability to work closely with cross-functional teams to achieve business objectives. A bachelor’s degree in marketing, business, or a related field is preferred, with 3+ years of relevant experience in retail or trade marketing.
Create and implement strategic marketing initiatives designed to drive more customers to the store and enhance sales conversion rates.
Facilitate the execution of product launches, promotional initiatives, and seasonal marketing campaigns.
Collaborate effectively with Retail, Sales, Franchise, and Corporate Sales teams to ensure alignment and seamless communication across all departments.
Elevate in-store customer interactions and uphold visual merchandising excellence to align with established standards.
We are seeking a dynamic professional to oversee our Public Relations and Corporate Communications strategies, ensuring the organization maintains a positive public image and effectively communicates its mission. The ideal candidate will develop and execute comprehensive PR campaigns, manage media relations, and craft compelling corporate messaging. Responsibilities include writing press releases, coordinating with journalists, and monitoring public sentiment through media analysis. Additionally, the role involves organizing corporate events, handling crisis communications, and collaborating with cross-functional teams to align messaging with business objectives. Proficiency in media outreach, strong writing skills, and experience in stakeholder engagement are essential, along with the ability to thrive in a fast-paced environment.
Oversee media relations and corporate communications strategies.
Design and implement comprehensive crisis communication strategies to effectively manage and mitigate potential reputational risks and operational disruptions during critical incidents.
Establish and nurture connections with media outlets, influencers, key industry figures, and strategic partners to foster collaborative opportunities and enhance brand visibility.
Develop and oversee executive communications strategies alongside thought leadership programs.
Leads, mentors, and inspires a high-performing team to achieve operational excellence, fostering a collaborative and results-driven environment where each member can thrive and contribute meaningfully to collective goals. Sets clear expectations, delegates responsibilities effectively, and provides ongoing feedback and development opportunities to cultivate talent and drive performance. Aligns team efforts with organizational objectives, ensuring seamless collaboration across departments and adherence to company policies, standards, and strategic priorities.
Develop and guide a top-tier marketing team to achieve peak performance and exceed organizational goals.
Establish measurable key performance indicators (KPIs) and define precise performance benchmarks to guide and evaluate productivity effectively.
Provide guidance, support, and professional growth opportunities to team members to enhance their skills and performance.
Develop and nurture an organizational environment characterized by innovation, agility, responsibility, and a relentless commitment to achieving outstanding results.
Oversee budget preparation and allocation while ensuring financial performance aligns with organizational objectives. Monitor expenditures, identify variances, and implement corrective actions to maintain fiscal responsibility. Analyze financial data to forecast trends, optimize resource distribution, and support strategic decision-making. Collaborate with stakeholders to establish financial policies, streamline processes, and enhance operational efficiency. Prepare comprehensive reports for leadership, highlighting key metrics, risks, and opportunities for improvement.
Responsibilities include overseeing the creation and administration of the marketing budget to ensure efficient allocation of resources and alignment with strategic objectives.
Evaluate the return on investment for every marketing initiative undertaken.
Prepare both weekly and monthly performance reports tracking and analyze key metrics and progress.
Ensure effective allocation of resources and marketing spend.
Key Performance Indicators (KPIs)
Brand & Awareness
Brand awareness growth
We seek candidates with a proven ability to enhance brand preference metrics, demonstrating measurable success in elevating positive consumer perception and loyalty. Applicants must possess strong analytical skills to interpret market research data and identify trends impacting brand affinity. Experience in developing and executing strategic initiatives to strengthen brand recognition and preference is essential, along with a deep understanding of consumer behavior and competitive positioning. The ideal candidate will collaborate with cross-functional teams—including marketing, product development, and sales—to align messaging, campaigns, and customer experiences with brand values. Proficiency in data-driven decision-making and a track record of delivering impactful brand strategies are required.
We are seeking a candidate to monitor and communicate the brand’s share of voice across various media channels. The position requires the ability to track and analyze mentions of our brand, as well as those of competitors, to assess market presence. Responsibilities include compiling reports on media coverage, identifying trends, and delivering insights to inform strategic decisions. This role demands strong analytical skills, proficiency with media monitoring tools, and excellent communication abilities to present findings effectively. A background in marketing, communications, or a related field is preferred.
Leveraging media opportunities and enhancing public relations impact represent key objectives of this role. The position involves securing coverage in relevant outlets to bolster brand visibility and reputation. Additionally, you will cultivate relationships with journalists, influencers, and media representatives to amplify messaging and drive positive PR outcomes. Responsibilities include identifying high-potential coverage opportunities, crafting compelling press materials, and monitoring media trends to optimize outreach strategies. Strong writing skills, strategic thinking, and a proactive approach to networking are essential for success in this position.
We seek a dynamic professional to drive revenue expansion and strategic growth initiatives, focusing on enhancing financial performance and market presence. This role involves identifying and pursuing new business opportunities, optimizing pricing strategies, and analyzing market trends to inform decision-making. Key responsibilities include developing and implementing revenue-generating plans, collaborating with cross-functional teams to align sales and marketing efforts, and monitoring performance metrics to ensure sustainable growth. The ideal candidate will possess strong analytical skills, a proven track record in revenue generation, and the ability to leverage data to drive strategic decisions. A bachelor’s degree in business, finance, or a related field is required, along with experience in a revenue-focused role.
*Develops and executes strategies to drive revenue growth through marketing initiatives, analyzing campaign performance to optimize ROI and allocate budgets effectively.*
We are seeking a dynamic professional to drive the expansion of our customer base by developing and executing innovative acquisition strategies. This role requires a proven track record of identifying and engaging high-potential prospects through targeted outreach, data-driven campaigns, and strategic partnerships. The ideal candidate will leverage their expertise in market analysis, customer segmentation, and performance optimization to maximize conversion rates and sustainable growth. Responsibilities include designing and implementing scalable acquisition initiatives, monitoring key metrics to assess effectiveness, and collaborating with cross-functional teams to align efforts with broader business objectives. Strong analytical skills, a results-oriented mindset, and proficiency in customer relationship management tools are essential for success in this position.
We are seeking a results-driven professional to enhance our customer retention strategies and drive sustainable growth. The ideal candidate will possess a proven track record of improving customer retention metrics, supported by at least three years of relevant experience in customer success, account management, or a related field. Proficiency in CRM systems, data analysis, and segmentation techniques is essential, along with strong interpersonal and communication skills to build lasting client relationships. Key responsibilities include analyzing churn patterns, developing targeted retention programs, collaborating with cross-functional teams to address customer pain points, and reporting on performance metrics to stakeholders. A strategic mindset, problem-solving abilities, and a customer-centric approach are critical for success in this role.
Developing and executing strategic initiatives to drive incremental revenue, sales representatives will focus on the expansion and optimization of campaign performance, analyzing key metrics to identify opportunities for improvement and implementing targeted enhancements to boost overall sales growth.
Deliver exceptional digital performance through strategic planning, execution, and continuous optimization of online initiatives. Analyze key metrics to identify growth opportunities and enhance user engagement, conversion rates, and overall digital presence. Collaborate with cross-functional teams to implement data-driven decisions that align with business objectives. Maintain expertise in digital marketing tools, analytics platforms, and emerging technologies to drive measurable results. Ensure seamless integration of digital strategies across all channels while adhering to best practices and industry standards.
Under our leadership, you will drive a substantial increase in website traffic, leveraging data-driven strategies and innovative digital marketing techniques to enhance visibility and engagement. Your responsibilities will include optimizing SEO performance, executing targeted advertising campaigns, and analyzing user behavior to identify opportunities for improvement. You will collaborate with cross-functional teams to align content with audience needs, refine conversion funnels, and ensure consistent brand messaging across all channels. Additionally, you will monitor key performance indicators (KPIs) to evaluate the effectiveness of initiatives and make data-backed adjustments to maximize traffic growth and user retention.
We seek a skilled professional to enhance and manage our social media presence, driving meaningful interactions and fostering community growth. The ideal candidate will develop and implement strategic content plans, ensuring consistent brand messaging across platforms while analyzing engagement metrics to refine tactics. Responsibilities include creating compelling posts, responding to audience inquiries, and collaborating with cross-functional teams to align campaigns with broader marketing objectives. Proficiency in social media tools and analytics platforms, along with a deep understanding of current trends and audience behaviors, is essential. Exceptional communication skills and a creative mindset are required to cultivate an active and engaged online community.
Generate a substantial volume of qualified leads through strategic initiatives. Develop and implement targeted campaigns to attract potential customers, utilizing various channels such as digital marketing, networking, and partnerships. Track and analyze performance metrics to refine approaches and maximize conversion rates. Collaborate with sales teams to ensure seamless handoff and alignment on lead quality standards. Maintain up-to-date knowledge of industry trends and competitive landscape to adapt strategies accordingly. Strong analytical skills and proficiency in CRM tools are essential to measure success and optimize lead generation efforts continuously.
Conversion rates are a pivotal metric for assessing the efficacy of marketing campaigns, sales initiatives, and overall business performance. This role requires expertise in analyzing and optimizing conversion metrics to drive revenue growth and enhance customer engagement. Key responsibilities include monitoring conversion trends, identifying underperforming areas, and implementing data-driven strategies to improve outcomes. Additionally, collaboration with cross-functional teams such as marketing, sales, and product development is essential to align efforts and maximize conversion potential. Strong analytical skills, proficiency in data analysis tools, and a deep understanding of consumer behavior are critical for success in this position.
Return on ad spend (ROAS) measures the revenue generated for every dollar invested in advertising, serving as a critical metric for evaluating the effectiveness of marketing expenditures. To analyze ROAS accurately, a thorough understanding of sales data, advertising costs, and attribution models is essential. This role requires proficiency in data extraction, performance tracking, and financial analysis to assess campaign profitability and optimize budget allocation. Additionally, the position demands the ability to interpret trends, generate actionable insights, and collaborate with cross-functional teams to enhance overall marketing efficiency and drive sustainable growth.
Execution
We ensure all campaign materials are produced and distributed in adherence to established timelines. This requires meticulous planning and coordination to meet critical deadlines, including those for creative development, asset finalization, and deployment. Strong organizational skills and the ability to prioritize tasks effectively are essential to maintain workflow efficiency and avoid any delays in execution. Attention to detail is crucial to guarantee timely delivery without compromising quality or accuracy.
Analyzing and optimizing campaign performance to maximize return on investment is essential for assessing marketing effectiveness. This role involves meticulously tracking key performance indicators, evaluating spending allocation, and identifying opportunities to enhance revenue generation. Candidates must possess a strong analytical mindset, proficiency in data interpretation, and experience with marketing analytics tools. Responsibilities include conducting comprehensive performance reviews, generating detailed reports, and collaborating with cross-functional teams to refine strategies. Familiarity with digital advertising platforms, budget management, and a results-driven approach are required. The ideal candidate will demonstrate expertise in data-driven decision-making and a commitment to continuous improvement in campaign outcomes.
We are seeking a results-oriented professional committed to driving exceptional product launch outcomes. The ideal candidate will leverage their expertise to enhance the success rate of new product introductions, ensuring alignment with strategic business objectives. Key responsibilities include analyzing market trends, coordinating cross-functional teams, and implementing robust launch strategies to maximize market penetration and customer adoption. Proficiency in project management, data-driven decision-making, and stakeholder communication is essential. Additionally, the role requires a keen understanding of competitive landscapes and the ability to adapt quickly to dynamic market conditions.
To evaluate the efficacy of retail activation strategies, analyzing performance metrics, consumer engagement levels, and sales impact to ensure alignment with brand and business objectives while identifying opportunities for optimization and growth.
Demonstrates the ability to guide, inspire, and motivate teams by fostering a collaborative and high-performance culture while effectively delegating responsibilities to achieve organizational goals.
We are seeking a dedicated professional to boost our team engagement score through strategic initiatives and collaborative efforts. The ideal candidate will have a proven track record in enhancing employee satisfaction and productivity, along with exceptional communication and leadership skills. Responsibilities include organizing team-building activities, facilitating open communication channels, and implementing feedback mechanisms to address concerns. A minimum of three years of experience in human resources or a related field is required, along with a strong understanding of employee engagement metrics and data analysis. The successful applicant will work closely with management to develop and execute plans that foster a positive and inclusive work environment.
We focus on cultivating and retaining top talent to drive organizational success and long-term growth. This involves designing and implementing strategies to identify high-potential employees, fostering their professional development through targeted training programs, mentorship initiatives, and career progression opportunities. Additionally, we prioritize creating an engaging work environment that aligns with individual aspirations and organizational goals, ensuring employees remain motivated, productive, and committed to the company’s mission.
Collaborates effectively across diverse teams to ensure alignment and cohesion, demonstrating strong interpersonal skills and a commitment to shared objectives. Evaluates team dynamics and identifies opportunities to enhance collaboration, fostering an environment of mutual respect and open communication. Prioritizes cross-functional initiatives by addressing challenges proactively and leveraging collective expertise to drive project success. Maintains clear channels of communication to resolve conflicts efficiently and promote a unified approach to problem-solving.
Seeking a candidate with a minimum of three years of relevant work experience and a bachelor’s degree in a related field. Proficiency in industry-standard software and tools is essential. Strong analytical skills and the ability to solve complex problems are required. Excellent communication and teamwork abilities are necessary for collaborative projects. Experience with project management and leadership is preferred.
A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is required.
An MBA or an equivalent postgraduate qualification is highly desirable.
Seeking a candidate with a minimum of eight to ten years of marketing expertise, including at least three to five years in a managerial capacity.
Demonstrated success in fueling organizational expansion via strategic marketing initiatives.
Seasoned professionals with extensive backgrounds in retail, consumer electronics, FMCG, telecommunications, or closely related sectors are encouraged to apply.
Demonstrates exceptional proficiency in digital marketing strategies and brand management, encompassing a deep understanding of market dynamics and consumer engagement.
We seek a candidate with a strong foundation in key competencies, including exceptional analytical abilities, strategic planning expertise, and advanced problem-solving skills. The ideal applicant must demonstrate proficiency in project management, with a proven track record of delivering results within tight deadlines. Excellent communication and interpersonal skills are essential, as the role requires frequent collaboration with cross-functional teams and senior leadership. Additionally, the position demands adaptability to dynamic environments, a commitment to continuous learning, and the capacity to drive innovation while maintaining high performance standards. A degree in a relevant field and several years of experience in a similar capacity are required.
We excel in strategic thinking, analyzing complex business challenges to develop innovative, long-term solutions that drive sustainable growth and competitive advantage. This role demands the ability to assess market trends, evaluate risks, and align organizational objectives with actionable strategies. Candidates must demonstrate proficiency in data-driven decision-making, cross-functional collaboration, and the capacity to anticipate future industry shifts. Strong analytical skills, adaptability, and a results-oriented mindset are essential to translate vision into execution and ensure long-term organizational success.
We seek individuals who demonstrate a strong capacity for original thinking and inventive problem-solving, fostering groundbreaking ideas and solutions in their work. Proven experience in delivering fresh perspectives and approaches is essential, as is the ability to challenge conventional methods to drive progress. A track record of implementing innovative strategies that enhance efficiency, quality, or impact is highly valued. Candidates should thrive in dynamic environments, embracing experimentation while maintaining a focus on actionable outcomes. Exceptional communication skills are required to articulate visionary concepts clearly and inspire collaboration across teams.
Speed of Execution
Commercial acumen encompasses the ability to analyze market trends, evaluate competitive landscapes, and make informed business decisions that drive revenue growth and profitability. It involves understanding financial statements, assessing risk, and identifying opportunities to optimize pricing strategies and resource allocation. Professionals with strong commercial acumen are skilled at aligning business objectives with market demands, fostering long-term customer relationships, and leveraging data-driven insights to enhance decision-making processes. This competency is essential for roles requiring strategic planning, cross-functional collaboration, and a results-oriented approach in dynamic business environments.
Leveraging analytical insights and measurable data, this role emphasizes informed choices grounded in evidence to drive strategic outcomes. Decision-making processes are guided by empirical evidence, performance metrics, and trend analysis to ensure alignment with organizational goals and maximize operational efficiency.
A track record of guiding teams and driving impactful outcomes through strategic vision and collaborative decision-making is essential, as is the ability to inspire and motivate others toward shared objectives. Candidates should demonstrate a proven capacity to shape organizational direction, foster innovation, and cultivate high-performing environments where accountability and excellence are prioritized. Strong interpersonal skills, emotional intelligence, and the dexterity to navigate complex stakeholder relationships are critical for success in this role.
We are seeking a skilled and experienced Project Manager to oversee and deliver projects from initiation through completion. The ideal candidate will possess strong leadership abilities to guide cross-functional teams, ensuring adherence to timelines, budgets, and quality standards. Proficiency in project management methodologies, tools, and best practices is essential, along with excellent communication and problem-solving skills. Responsibilities include defining project scopes, allocating resources, mitigating risks, and maintaining stakeholder engagement. A relevant degree or certification, such as PMP or PRINCE2, is preferred, with a minimum of five years of hands-on project management experience in a fast-paced environment.
Proficient communication and effective presentation skills are essential for this role, enabling clear articulation of ideas, active engagement with stakeholders, and delivery of compelling presentations to diverse audiences. The ability to convey complex information concisely and adapt messaging to varying levels of technical understanding is critical, as is the capacity to listen actively and respond thoughtfully to inquiries. Strong interpersonal skills facilitate collaboration across teams, while persuasive speaking and writing ensure alignment with organizational objectives and foster productive relationships.
We are looking for a professional who embodies a customer-centric approach, prioritizing the needs and satisfaction of clients in every aspect of their role. This individual must demonstrate a strong commitment to delivering exceptional service, actively listening to customer feedback, and proactively addressing concerns to foster long-term relationships. Excellent communication skills are essential to effectively engage with clients, understand their requirements, and ensure their needs are met promptly and professionally. The ability to adapt to diverse customer needs while maintaining a positive and solution-oriented attitude is crucial. Additionally, this role requires a dedication to continuous improvement, leveraging insights from customer interactions to enhance service quality and drive customer loyalty.
Demonstrates a high level of personal responsibility and commitment to delivering results, ensuring tasks and projects are completed with diligence and integrity. Takes full accountability for outcomes, whether successes or setbacks, and proactively addresses challenges to maintain progress and alignment with organizational goals. Consistently prioritizes reliability and ownership in all aspects of work, fostering trust and dependability in team dynamics.
Success Profile
The Head of Marketing & Branding should be a visionary leader with a strong focus on growth, blending strategic insight with disciplined execution to achieve tangible business outcomes. This role requires the ability to motivate and lead teams, elevate brand perception, and accelerate both customer acquisition and revenue expansion.
Qualified applicants are invited to submit their CVs via email to careers4@whip-smart.com.ng, ensuring the subject line includes the specific job title.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
5 - 9 years
