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Home Jobs Lagos Digital Marketing Specialist: Lead Generation & Conversion

Digital Marketing Specialist: Lead Generation & Conversion

Crovation Limited  · Real Estate

Full Time Lagos
Lagos
150,000 - 200,000/month
Deadline: 30 June 2026
Posted June 16, 2026

About the Role

We are looking for a driven and results-focused Digital Marketing & Lead Conversion Executive to strengthen our expanding real estate team. The successful applicant will spearhead the creation of high-quality leads via strategic digital marketing initiatives and guide those prospects through the conversion process, ultimately securing site visits and completed property transactions.

We seek a proactive professional capable of expertly overseeing online marketing initiatives, engaging potential clients, cultivating leads, and driving measurable revenue growth.

Oversee and execute a comprehensive range of duties pivotal to the role, including managing daily operations, coordinating team efforts, and ensuring adherence to organizational policies. Lead project initiatives from inception to completion, fostering collaboration and innovation among team members to achieve strategic objectives. Develop and implement efficient workflows, monitor progress, and evaluate performance to maintain high productivity and quality standards. Serve as a liaison between departments, facilitating seamless communication and resolving cross-functional challenges. Analyze data to identify trends, optimize processes, and support informed decision-making. Maintain up-to-date documentation, compliance records, and reporting to align with regulatory and company requirements. Provide mentorship and professional growth opportunities to enhance team capabilities and engagement.

Oversee and expand the organization’s social media channels, fostering engagement and increasing brand visibility.

Develop compelling and impactful content tailored specifically for digital marketing initiatives to captivate target audiences and drive engagement.

Develop, implement, and refine paid advertising initiatives across Facebook, Instagram, Google, and additional digital channels to maximize reach and performance.

Create and evaluate leads by executing digital marketing strategies to drive engagement and conversion.

Oversee WhatsApp Business, email marketing initiatives, and additional communication platforms to ensure cohesive and effective outreach strategies.

Prospectively engage with clients through telephone calls, WhatsApp messages, text messages, and electronic mail communications.

Conduct follow-up actions on inquiries resulting from advertising initiatives and promotional efforts.

Conduct site evaluations and schedule consultations with clients to ensure alignment on project requirements and timelines.

You are responsible for presenting and explaining the company’s properties, services, and investment opportunities to clients and stakeholders.

Develop and nurture robust connections with both potential leads and current clientele.

Develop and maintain lead relationships to ensure consistent conversion success.

Ensure CRM records and customer databases are maintained with precision and accuracy at all times.

Monitor, evaluate, and present key performance indicators related to marketing and sales activities to assess effectiveness and identify trends.

Consistently surpass monthly objectives for generating leads, conducting inspections, and driving sales growth.

Requirements

Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication, or a related field.

Minimum of 3-5 years’ experience in digital marketing, telemarketing, sales, or related roles, preferably in the real estate sector.

Strong knowledge of Facebook Ads, Instagram Ads, Google Ads, and social media management.

Accomplished professionals will demonstrate exceptional proficiency in articulating ideas, engaging in strategic negotiations, and effectively influencing stakeholders.

Possesses a solid background in leveraging lead generation and customer relationship management (CRM) software.

Exceptional follow-up capabilities and a proven aptitude for cultivating and sustaining client relationships.

Capable of working autonomously while consistently meeting goals with minimal oversight.

Strong working knowledge of Microsoft Office applications and various digital marketing software platforms is required.

Proficient in critical analysis and problem-solving, with a keen eye for detail and accuracy. Demonstrates strong organizational abilities and adaptability to dynamic work environments. Excellent communication skills, both written and verbal, facilitate effective collaboration and stakeholder engagement. Proven proficiency in relevant software applications and technical tools, ensuring efficient task execution. A commitment to continuous learning and professional growth underpins a proactive approach to overcoming challenges.

Digital Marketing professionals develop and execute strategic online campaigns to enhance brand visibility, engage target audiences, and drive measurable business growth. They leverage a variety of digital channels—including social media, email marketing, SEO, paid advertising, and content marketing—to create cohesive, data-driven initiatives that align with organizational objectives. A strong grasp of analytics tools is essential for tracking performance, optimizing ROI, and refining strategies based on real-time insights. Candidates must possess a blend of creative and analytical skills, with proficiency in tools like Google Analytics, Meta Ads Manager, or HubSpot often preferred. Exceptional written and verbal communication abilities are critical for crafting compelling messaging and collaborating across teams.

Seeking a skilled professional to spearhead the identification and cultivation of potential clients, ensuring a steady pipeline of opportunities. Responsibilities include conducting thorough market research, utilizing strategic outreach methods, and nurturing relationships to convert prospects into qualified leads. The ideal candidate will possess strong communication skills, a results-driven mindset, and proficiency in CRM tools to track and optimize lead generation efforts. Experience in sales, marketing, or a related field is required, along with the ability to analyze data and adapt strategies for maximum effectiveness.

Seeking a skilled telemarketing professional to engage potential customers via phone, promoting products or services effectively. Responsibilities include cold calling, lead generation, and maintaining detailed records of interactions. Must demonstrate strong communication skills, persistence, and the ability to handle objections professionally. Proficiency in CRM software and a results-driven approach are essential. Experience in a high-volume call center environment is preferred.

We are seeking a skilled professional to drive revenue growth through strategic sales initiatives and effective deal closure. The ideal candidate will possess a proven track record of exceeding sales targets, exceptional negotiation skills, and the ability to cultivate long-term client relationships. Responsibilities include identifying new business opportunities, managing the full sales cycle from prospecting to contract finalization, and maintaining a deep understanding of market trends to adapt strategies accordingly. Strong communication, analytical thinking, and a results-driven mindset are essential for success in this role.

We are seeking a skilled Social Media Manager to oversee our brand’s online presence across various platforms. This role involves creating engaging content, scheduling posts, and analyzing performance metrics to enhance audience engagement and expand our reach. The ideal candidate will possess a minimum of three years of experience in social media management, a strong understanding of digital marketing strategies, and proficiency in analytics tools. Responsibilities include developing and implementing social media campaigns, monitoring trends, and collaborating with cross-functional teams to ensure brand consistency. Exceptional communication skills, creativity, and the ability to adapt to evolving digital landscapes are essential for success in this position.

We are seeking a skilled individual to take charge of content creation, ensuring engaging, high-quality materials are produced consistently. The role involves developing diverse content types, including articles, blogs, videos, and social media posts, tailored to our brand voice and audience preferences. Proficiency in content management systems, SEO best practices, and multimedia tools is essential, along with a keen eye for detail and creativity. Responsibilities include researching trending topics, crafting compelling copy, optimizing content for search engines, and managing editorial calendars. Collaboration with marketing and design teams will be necessary to align content with broader campaign goals.

We specialize in implementing and optimizing Customer Relationship Management (CRM) systems to enhance client interactions and streamline business processes. Our ideal candidate will possess a proven track record in CRM software administration, including configuration, customization, and user training. Responsibilities include managing customer data, analyzing sales pipelines, and generating actionable insights to improve engagement strategies and retention rates. Proficiency in CRM platforms such as Salesforce, HubSpot, or Zoho is essential, along with strong analytical skills and the ability to collaborate with cross-functional teams. A background in customer service, sales, or marketing, complemented by experience in data management and reporting, is highly desirable.

Demonstrated proficiency in conveying ideas clearly and resolving disagreements constructively is essential. The role requires strong interpersonal skills to engage effectively with stakeholders at all levels, ensuring alignment and mutual understanding. Additionally, the ability to advocate for interests while fostering collaborative solutions through reasoned dialogue is highly valued.

We seek a skilled Marketing Analytics professional to evaluate campaign performance, identify key trends, and provide data-driven insights to enhance marketing strategies. The ideal candidate will have a strong background in statistical analysis, proficiency with analytics tools such as Google Analytics or Adobe Analytics, and experience working with SQL and data visualization platforms. Responsibilities include designing and implementing measurement frameworks, conducting A/B testing, and translating complex data into actionable recommendations for stakeholders. A bachelor’s degree in a quantitative field—such as Marketing, Statistics, Economics, or Business—is required, along with at least three years of relevant experience. Strong communication skills and the ability to collaborate with cross-functional teams are essential for success in this role.

We excel in efficiently organizing and prioritizing tasks to ensure deadlines are consistently met. Strong organizational skills are required to balance multiple responsibilities and projects effectively. The ability to work under pressure and adapt to changing priorities is essential. Attention to detail is crucial to maintain accuracy while managing time-sensitive assignments. Proficiency in time-tracking tools and productivity software is often necessary to streamline workflows and enhance efficiency.

We set clear performance expectations for each role to ensure alignment with organizational goals and individual accountability. Team members are expected to meet established benchmarks, deliver consistent results, and uphold company standards in their daily responsibilities. Regular evaluations will assess progress toward these objectives, providing opportunities for feedback and professional growth. Additionally, employees must adhere to company policies, maintain high ethical standards, and actively contribute to team success through collaboration and innovation.

Achievement in this position will be evaluated based on performance metrics such as accuracy of deliverables, adherence to project timelines, and the quality of outcomes produced. Key indicators of success include meeting or exceeding established goals, demonstrating problem-solving skills in challenging situations, and fostering collaborative efforts with team members to ensure cohesive project execution. Additionally, contributions to process improvements, consistent professional development, and alignment with organizational objectives will be integral to assessing overall effectiveness in this role.

Skilled in sourcing and cultivating a robust pipeline of qualified leads to drive business growth and enhance conversion opportunities.

Site inspections are scheduled periodically to ensure ongoing compliance and operational excellence across designated locations.

Enhances the percentage of leads successfully converted into sales, ensuring a high return on marketing investments and optimizing revenue generation efforts.

Revenue was realized as a result of strategic initiatives and operational execution, ensuring consistent financial performance and growth.

Oversee and analyze the efficacy of marketing campaigns, ensuring they meet pre-established performance metrics and objectives. Evaluate key performance indicators, such as conversion rates, engagement levels, and return on investment, to refine and optimize future initiatives. Collaborate with cross-functional teams to implement data-driven adjustments that enhance campaign effectiveness and drive measurable business outcomes.

Monthly sales targets must be consistently met or exceeded, ensuring that performance aligns with established benchmarks and organizational objectives.

Why Join Us?

Competitive salary package (200,000 – 220,000).

Competitive commission structures and performance-driven incentives and bonuses are offered.

The role offers avenues for continuous learning, career advancement, and professional enhancement.

Engage in a vibrant and stimulating professional setting that fosters innovation and creativity, where diverse perspectives converge to drive impactful outcomes.

Qualifications

BA/BSc/HND

Experience Required

3 - 5 years

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