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Home Jobs Lagos Principal Brand Design Lead

Principal Brand Design Lead

Hugo Technologies  · ICT / Telecommunication

Full Time Lagos
Lagos
Deadline: 11 September 2026
Posted June 13, 2026

What You’ll Be Doing

As a Brand Designer at Hugo, you will play a pivotal role in defining and refining the company’s presence across digital, physical, and internal touchpoints. Collaborating across brand, marketing, employer branding, events, and sales initiatives, you will develop meticulously crafted, high-impact creative solutions that authentically convey the organization’s evolving identity. Your work will ensure consistency and excellence in all visual and experiential elements that represent Hugo’s brand.

This position suits a candidate with a solid foundation in graphic design, a discerning sense of brand identity and visual composition, and the adaptability to seamlessly transition between creative concept development and hands-on production in a dynamic setting.

We are seeking a dynamic Brand & Marketing Design professional to lead innovative visual strategies that elevate our brand presence. The ideal candidate will possess a robust portfolio showcasing expertise in branding, digital marketing design, and cross-platform campaign execution. Responsibilities include crafting cohesive brand identities, developing compelling marketing materials, and ensuring consistency across all touchpoints. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and a deep understanding of design principles are essential. Additionally, the role requires strong communication skills to collaborate with cross-functional teams and stakeholders, along with the ability to adapt to evolving market trends and creative demands.

Design a diverse range of digital and print assets to support marketing, sales, employer branding, and internal communications initiatives.

Develop compelling social media graphics, engaging presentations, concise one-pagers, eye-catching advertisements, promotional event collateral, and cohesive branded materials to strengthen visual communications and support marketing initiatives.

Evolve and sustain Hugo’s visual identity consistently across various channels and initiatives.

Transform strategic concepts and narratives into compelling, visually compelling creative content.

Campaign & Content Support plays a pivotal role in delivering cohesive marketing initiatives and compelling content strategies. The position involves collaborating with cross-functional teams to develop and execute campaigns that align with brand objectives, while also crafting engaging content across diverse channels. Responsibilities include conducting market research, analyzing performance metrics, and optimizing content to maximize reach and impact. Candidates must possess strong writing and editing skills, proficiency in content management systems, and a keen understanding of digital marketing trends. Additionally, experience with data-driven decision-making and project coordination is essential for success in this dynamic role.

Partner with the marketing, communications, people operations, and revenue teams to execute campaigns and product launches seamlessly.

We collaborate on event branding initiatives and oversee the creative production process for conferences, brand activations, and strategic partnerships.

Collaborate on innovative strategies for enhancing employer brand, executing recruitment campaigns, and fostering workforce engagement initiatives.

Revised:

The Production & Execution team is responsible for overseeing all operational processes to ensure efficient, high-quality output. This role involves coordinating workflows, managing resources, and implementing strategies to meet production targets while maintaining strict adherence to quality standards. Key responsibilities include monitoring performance metrics, troubleshooting inefficiencies, and collaborating with cross-functional teams to streamline execution. Candidates should possess strong organizational skills, a results-driven mindset, and proficiency in production management tools. Experience in a fast-paced manufacturing or operational environment is highly preferred.

Create production-ready files optimized for both digital and print applications.

Maintain uniformity, precision, and meticulousness in every deliverable produced.

Oversee a diverse portfolio of projects concurrently, ensuring timely completion within a dynamic and fast-paced setting.

Incorporate feedback promptly and refine deliverables through iterative improvements to ensure continuous progress and alignment with objectives.

Collaborating creatively with cross-functional teams, this role fosters innovative solutions by integrating diverse perspectives and expertise to drive project success. Responsibilities include brainstorming ideas, refining concepts through iterative feedback, and ensuring alignment with strategic goals. Qualified candidates should possess strong communication skills, adaptability, and a proven ability to inspire and guide teams toward achieving shared objectives. Experience in collaborative environments and a passion for creative problem-solving are essential for this position.

Collaborate effectively with team members and key stakeholders across the organization to align on objectives and drive project success.

Provide innovative input throughout the ideation and campaign planning phases to drive strategic growth and creative solutions.

To remain current with evolving design trends, innovative creative tools, and new visual styles, continuous research and engagement are essential.

With a proven track record in [specific industry or field, if applicable], you bring a wealth of hands-on experience in [key responsibilities or functions]. Your background includes successfully [specific accomplishment or responsibility], demonstrating your ability to [relevant skill]. Additionally, you have experience in [another relevant area], where you [specific action or outcome]. Familiarity with [specific tools, software, or methodologies] is essential, as is the ability to [specific competency]. Your expertise in [specific area] enables you to [specific contribution to the role]. This role requires someone who can [key requirement], and your prior experience aligns closely with these expectations.

To qualify for this role, you must possess the following:

A bachelor’s degree in a relevant field such as Computer Science, Engineering, or Information Technology, or equivalent work experience. Proficiency in programming languages like Python, Java, or C++ is essential, along with experience with databases and SQL. Familiarity with software development methodologies and version control systems (e.g., Git) is required. Strong problem-solving skills and the ability to work collaboratively in a team environment are also necessary. Additional desirable qualifications include experience with cloud platforms (e.g., AWS, Azure) and DevOps practices.

Minimum of five years’ professional experience in graphic design, brand identity development, or visual communication is required.

A robust portfolio showcasing expertise in branding, digital design, and marketing materials is essential.

Professional rewrite:
Prior experience within high-pressure or agency-driven work environments is highly advantageous.

Proven expertise in creating designs tailored for digital and print mediums.

Proficient in a variety of technical and interpersonal skills with a strong emphasis on problem-solving and collaboration. Demonstrates expertise in utilizing relevant software and tools to enhance productivity and efficiency. Exhibits excellent communication abilities to convey complex ideas clearly and adapt to diverse audiences. Capable of working independently or as part of a team to achieve organizational goals while maintaining attention to detail.

Requires strong expertise in Figma and the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

Proficient in typography, layout design, color theory, and visual hierarchy principles is required.

Candidates must demonstrate a capacity to harmonize imaginative thinking with overarching business and brand goals, ensuring creative initiatives align with strategic objectives. This requires a nuanced understanding of how to merge innovative solutions with practical, brand-aligned outcomes.

Proven ability to maintain meticulous attention to detail and strong organizational capabilities.

Exceptional interpersonal and teamwork abilities are essential, as the role demands effective interaction with colleagues and stakeholders. The incumbent must demonstrate a capacity to articulate ideas clearly and work harmoniously within diverse teams to achieve common objectives.

Demonstrates the capacity to receive and integrate feedback productively while maintaining self-directed productivity as required.

Proficiency in motion design, video editing, or illustration would be advantageous and may significantly enhance your application.

Qualifications

BA/BSc/HND

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