Manages key operational tasks to ensure seamless daily functionality and supports critical business processes. Oversees project execution, monitors progress against established milestones, and identifies areas for improvement to enhance overall efficiency. Coordinates cross-functional teams, facilitates communication, and aligns resources to achieve organizational objectives. Conducts regular performance evaluations to track progress, address challenges, and implement corrective measures as needed. Maintains compliance with industry regulations, upholds quality standards, and ensures adherence to company policies throughout all activities.
Develop and implement comprehensive paid advertising strategies, overseeing campaign execution to maximize ROI and achieve marketing objectives.
Craft, execute, and oversee paid advertising initiatives spanning Meta platforms—including Facebook and Instagram—as well as TikTok, Google, and YouTube.
Design and implement campaigns, audiences, ad sets, and budgets to maximize performance while ensuring efficient spending.
Ensure every campaign aligns with established business objectives, revenue projections, and brand standards.
Assume complete responsibility for every phase of campaign development, from initial launch through ongoing execution and performance optimization.
Campaign optimization and scaling involve refining and expanding marketing efforts to maximize performance and growth potential. This role requires a data-driven approach to analyze campaign metrics, identify areas for improvement, and implement strategic adjustments to enhance efficiency and effectiveness. Responsibilities include leveraging analytical tools to track performance, A/B testing variations, and optimizing budgets to drive higher ROI. Additionally, the position demands continuous monitoring of industry trends to ensure campaigns remain competitive and aligned with evolving business objectives. Collaboration with cross-functional teams, such as creative, analytics, and sales, is essential to execute scalable solutions that support long-term success.
Monitor campaign performance on a daily basis and implement strategic optimizations grounded in key performance indicators such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Advertising Spend (ROAS).
Evaluate high-performing campaigns and implement strategic scaling initiatives to optimize revenue generation and drive sustainable growth.
Analyze campaigns with suboptimal performance and implement immediate, data-backed solutions to enhance their effectiveness.
Regularly evaluate and refine creatives, messaging, targeting approaches, and promotional offers to progressively enhance campaign performance.
Website and funnel optimization entails a systematic approach to enhancing user experience and maximizing conversion rates through data-driven adjustments to website structure, content, and navigation pathways. This role requires expertise in analyzing user behavior metrics, conducting A/B testing, and implementing strategic improvements to align with business objectives. Responsibilities include identifying performance bottlenecks, refining landing pages, streamlining checkout processes, and leveraging analytics tools to monitor progress and inform decision-making. Proficiency in SEO, UX/UI design principles, and conversion rate optimization (CRO) techniques is essential, along with strong analytical skills and familiarity with tools such as Google Analytics, Hot jar, and Optimize.
Develop and refine landing pages and product pages to maximize visitor-to-customer conversion rates.
Assess and address key moments of customer disengagement throughout their journey to minimize obstacles and enhance completion rates.
Craft cohesive messaging across advertisements, landing pages, and product offerings to deliver a unified and frictionless user journey.
Partner with key stakeholders across teams to enhance funnel performance and conversion efficiency throughout the process.
SEO and Organic Growth: Drive enhanced online visibility and sustainable traffic expansion through strategic search engine optimization and natural growth initiatives. Develop and implement data-driven SEO strategies, encompassing keyword research, on-page optimization, and technical enhancements to elevate search rankings. Monitor performance metrics, analyze trends, and adjust tactics to ensure continuous improvement in organic search performance. Collaborate with content teams to align SEO best practices with content creation, fostering organic reach and engagement. Stay abreast of algorithm updates and industry shifts to maintain competitive advantage and maximize ROI.
Enhance website discoverability and boost organic engagement by implementing strategic search engine optimization (SEO) initiatives.
Enhance product pages and associated content to target strategic, high-intent keywords, thereby increasing the volume of qualified website traffic.
Seize chances to enhance organic traffic sustainably while integrating with paid acquisition strategies, ensuring ongoing growth and alignment.
Data, Analytics, and Tracking: Responsible for collecting, processing, and analyzing data to generate actionable insights, ensuring accurate tracking of key performance indicators and metrics to support data-driven decision-making across the organization.
Utilize data analytics tools and platform dashboards to monitor and evaluate campaign performance systematically.
Ensure the correct deployment and seamless operation of tracking systems, specifically Meta Pixel, Conversion API, and Google Tag Manager.
Ensure the integrity and precision of data on all platforms, thereby enabling accurate performance assessment and informed decision-making.
Transform data into meaningful, actionable insights to inform strategic decisions and enhance campaign performance.
Collaborating creatively to develop innovative solutions, this role fosters teamwork and shared ownership of projects.
Collaborate effectively with the content and design teams to produce ad creatives and copy that deliver exceptional performance.
Offer data-backed insights and recommendations to enhance the effectiveness of visuals, messaging, and written content.
Maintain uniformity in brand messaging and tone across every paid campaign consistently at all times.
Budget & Spend Management: You will oversee financial planning, tracking expenditures, and ensuring expenditures remain within allocated budgets. Your duties will include managing departmental spending, analyzing financial data to identify cost-saving opportunities, and preparing comprehensive budget reports. You will collaborate with various stakeholders to align spending with organizational goals while maintaining fiscal responsibility. Experience with budgeting software and strong analytical skills are essential, alongside proficiency in financial reporting and forecasting.
Oversee the strategic distribution and allocation of advertising funds across various platforms and initiatives with precision and effectiveness.
Leverage real-time performance metrics to allocate budget, emphasizing channels and campaigns that yield the highest returns.
Continuously evaluate cost efficiency to ensure budgets are optimized in real time, safeguarding both ROAS and CAC targets.
Ensure robust scaling initiatives are executed without compromising profitability or financial prudence at any stage.
Conduct comprehensive market research to identify growth opportunities and assess market trends, ensuring strategic insights are leveraged to drive business expansion and competitive advantage.
To stay ahead of market shifts and competitive actions, analyze emerging industry trends and competitor advertising strategies, using these insights to refine strategic plans and uncover market opportunities.
Remain informed about modifications to platform algorithms, policy revisions, and evolving advertising standards.
Evaluate emerging channels, key audience segments, and strategic acquisition avenues to drive scalable business expansion.
Requirements
Candidates must hold either an OND, HND, or B.Sc. degree, complemented by a minimum of two years and up to eight years of relevant professional experience.
To apply, please submit your application using the specified method outlined in the job posting. Ensure all required documents and details are provided accurately and completely to facilitate the review process. Follow the instructions precisely to ensure your application is considered for further evaluation.
Qualified and enthusiastic applicants are encouraged to submit their curriculum vitae and a cover letter via email to recruitment@maracruizorganics.com, ensuring the job title is specified in the subject line.
Qualifications
BA/BSc/HND , OND
Experience Required
2 - 8 years
