We are seeking a highly motivated professional to join our team in a critical position that involves [insert relevant duty or focus area]. The ideal candidate will possess [list key skills or qualifications] and demonstrate a proven ability to [mention a key responsibility]. Additionally, the role requires strong [mention another essential skill] and experience in [specify relevant field or industry]. Key duties include [list primary responsibilities], with a focus on [highlight a specific goal or outcome]. Collaboration with [mention teams or departments] will be essential to ensure seamless execution of [describe a key process or project]. The successful applicant will also be responsible for [add another key responsibility], ensuring adherence to [mention any standards, compliance, or protocols].
The Head of Marketing will spearhead the integration and enhancement of the organization’s disparate marketing functions, transforming them into a unified, strategy-focused powerhouse. This role will encompass ownership of the B2B pharmaceutical channel strategy, spearheading digital transformation initiatives including ecommerce and CRM, and fostering engagement with healthcare professionals—all aimed at driving revenue growth, strengthening market position, and empowering sales teams.
Reporting directly to the GM of Sales and Marketing, you will oversee operational decision-making, develop and implement systems, lead a compact team comprising media and design professionals, and collaborate closely with regional business development managers.
This 12-month position is designed to unify and streamline previously fragmented B2B and digital marketing initiatives into a cohesive, integrated operational framework.
As part of this role, you will report directly to [specific manager/title] and collaborate closely with a cross-functional team comprising [list departments/teams involved]. This position sits within [department/team name] and works in tandem with [related teams or stakeholders] to achieve [key objectives or goals]. The structure encourages seamless communication, shared accountability, and alignment with broader organizational priorities to drive efficient project execution and strategic outcomes. You will engage with colleagues at various levels, from [junior staff] to [senior leadership], fostering a cohesive work environment that prioritizes transparency and results.
Reports directly to the General Manager of Sales and Marketing, ensuring alignment with strategic business objectives and operational priorities. Serves as a key liaison between departmental teams to facilitate seamless communication and coordination.
Overseeing a team of two to four direct reports, this role entails managing and developing subordinate staff to enhance overall team performance and achieve organizational objectives. The position requires providing mentorship, conducting regular performance evaluations, and fostering a collaborative work environment to support both individual growth and collective success.
Seeking a seasoned Digital & Social Media Manager to spearhead and optimize our online presence across various digital platforms. The ideal candidate will craft compelling content strategies, oversee brand messaging, and analyze performance metrics to drive engagement and growth. Responsibilities include managing social media accounts, creating and scheduling posts, running ad campaigns, and fostering community interaction. Proficiency in social media tools, analytics platforms, and content management systems is essential, along with a strong grasp of SEO and digital marketing trends. A minimum of three years of relevant experience in digital marketing or a related field is required, along with excellent communication and project management skills.
We seek a creative Graphic Designer to develop and deliver visually compelling designs that align with project objectives and brand guidelines. This role involves producing a variety of materials, including digital assets, marketing collateral, and branding elements, while ensuring consistency across all visual communications. Proficiency in industry-standard design software, such as Adobe Creative Suite, and a keen eye for typography, color theory, and composition are essential. Strong communication skills are required to collaborate with cross-functional teams, receive feedback, and incorporate revisions efficiently. The ideal candidate demonstrates adaptability, problem-solving abilities, and a keen understanding of current design trends and user experience principles.
Additional marketing support functions will be defined in alignment with the strategic roadmap, ensuring alignment with evolving business priorities and resource allocation requirements.
Regional Business Development Managers across the West, North, East, and Lagos regions; Sales leadership; Communications and Human Resources; and Product management teams represent the key cross-functional relationships essential to this role.
Oversee the primary duties associated with this position, which include managing day-to-day operations, ensuring adherence to company policies, and fostering a productive work environment. Collaborate with cross-functional teams to align projects with organizational goals, while maintaining a strong focus on efficiency and quality. Develop and implement strategies to enhance team performance and achieve key performance indicators. Monitor progress through regular evaluations and provide constructive feedback to support continuous improvement. Additionally, oversee budget compliance, resource allocation, and risk management to safeguard operational integrity.
We are seeking a dynamic leader to oversee the consolidation and strategic alignment of our marketing functions, ensuring cohesive brand messaging and optimized resource utilization across all channels. This role requires extensive experience in marketing leadership, with a proven track record of integrating diverse marketing teams and streamlining processes to enhance efficiency and effectiveness. The ideal candidate will possess strong strategic planning skills, exceptional communication abilities, and a deep understanding of digital and traditional marketing channels. Responsibilities include aligning marketing strategies with business objectives, fostering collaboration among cross-functional teams, and driving measurable growth through innovative campaigns and data-driven decision-making.
Transform the media team—currently functioning without formal leadership—into a cohesive marketing operation, establishing well-defined roles, responsibilities, and measurable performance standards.
Develop structured marketing governance frameworks, operational workflows, and decision-making processes to ensure consistency and efficiency in campaign planning, approval, and execution.
Develop a strategic marketing calendar that synchronizes with our commercial roadmap and sales cycles.
Establish and refine marketing competencies while enhancing the team’s capabilities across key areas such as budget management, strategic planning, digital marketing, and B2B communications.
Crafting innovative strategies for B2B engagement within the pharmaceutical sector, as well as fostering meaningful relationships with healthcare professionals, stands as a core responsibility of this role.
Formulate and implement a comprehensive B2B marketing strategy aimed at engaging distributors, hospital pharmacies, healthcare professionals, and clinic networks across our pharmaceutical portfolio.
Cultivate strategic alliances with key opinion leaders, healthcare practitioners, and institutional purchasers while equipping the sales team with impactful positioning strategies, relevant case studies, and informative educational resources.
Design and implement strategic programs aimed at engaging healthcare professionals, including conferences, training sessions, digital communications, and the dissemination of clinical evidence.
Collaborate with regional Business Development Managers to maintain unified messaging, uphold brand guidelines, and execute campaigns effectively, while accommodating necessary regional adaptations.
Collaborate closely with Sales leadership to ensure marketing initiatives are strategically aligned with territory priorities and revenue objectives.
Digital Transformation & Omnichannel Marketing
We are seeking a dynamic professional to lead our organization’s digital transformation initiatives and elevate our omnichannel marketing strategies. The ideal candidate will possess a proven track record in leveraging emerging technologies to optimize customer experiences across all touchpoints. Responsibilities include developing and executing data-driven digital strategies, integrating multichannel campaigns, and driving measurable growth through innovative marketing solutions. Candidates must demonstrate expertise in digital platforms, analytics, and cross-functional collaboration to align technology with business objectives. A strong analytical mindset, proficiency in marketing automation tools, and a passion for staying ahead of industry trends are essential. Join us in shaping the future of our brand through transformative digital experiences.
Spearhead the development and deployment of our e-commerce and digital ordering platforms across both B2B and B2C channels.
Lead the deployment and integration of CRM systems to monitor customer engagements, administer marketing initiatives, and facilitate strategic, data-backed decision-making processes.
Craft comprehensive digital marketing strategies and campaigns—spanning social media, email marketing, and digital advertising—to elevate B2B partner engagement and visibility.
Develop and implement digital marketing key performance indicators (KPIs) and reporting dashboards to monitor critical metrics such as traffic, conversion rates, engagement levels, and cost-per-acquisition.
Facilitate the seamless integration of digital and traditional sales channels to deliver a cohesive omnichannel customer experience.
Sales Enablement & Campaign Management professionals are tasked with developing and implementing strategies to enhance sales productivity, drive revenue growth, and optimize campaign performance through targeted marketing initiatives. They collaborate closely with sales teams to align messaging and resources while analyzing market trends to refine go-to-market approaches. Responsibilities include creating training programs, managing sales tools, and overseeing end-to-end campaign execution—from planning to performance measurement. Proficiency in CRM systems, data analysis, and cross-functional communication is essential, along with a proven track record in designing impactful sales enablement solutions and measurable campaign outcomes.
Craft compelling sales collateral, refine product positioning, analyze competitive intelligence, and design marketing materials—including brochures, fact sheets, and presentations—to effectively support the sales team’s efforts.
Develop and implement cohesive marketing initiatives that are strategically aligned with Go-to-Market objectives and quarterly sales goals.
Monitor campaign performance, return on investment (ROI), and lead generation metrics while systematically refining strategies to enhance both efficiency and effectiveness.
Collaborate closely with product and sales teams to confirm the readiness for launch and establish optimal market positioning for new offerings.
We are seeking a dynamic professional to lead our Brand & Communications strategy, overseeing all aspects of brand development, messaging, and external communications. The ideal candidate will possess a minimum of five years of relevant experience in brand management, marketing, or communications, with a proven track record of crafting compelling narratives and executing integrated campaigns. Responsibilities include defining brand positioning, managing media relations, overseeing digital and social media strategies, and ensuring consistent brand messaging across all channels. Proficiency in strategic planning, stakeholder engagement, and crisis communications is essential, along with strong analytical and creative skills. A bachelor’s degree in marketing, communications, or a related field is required, and experience in [industry, if applicable] is highly desirable.
Maintain uniform brand messaging, visual identity, and tone of voice across all B2B and digital platforms.
Create and uphold brand guidelines, design templates, and asset collections tailored for both internal teams and external stakeholders.
Collaborate with external agencies in design, media, and public relations to execute campaigns and strategic initiatives.
Oversee the corporate reputation and external communications for our pharmaceutical products and brand launches.
Bachelor’s degree in Computer Science, Engineering, or a related field; minimum of five years of progressive experience in software development; proficiency in multiple programming languages, including but not limited to Java, Python, or C++; expertise in cloud platforms such as AWS or Azure; demonstrated experience with Agile/Scrum methodologies; strong problem-solving skills and ability to work collaboratively in cross-functional teams; excellent written and verbal communication abilities; experience in designing, developing, and deploying scalable software solutions; familiarity with DevOps practices and CI/CD pipelines; knowledge of database systems (SQL and NoSQL); commitment to continuous learning and staying updated with emerging technologies.
Possesses 8 to 12 years of progressive marketing experience, having held mid-to-senior level positions throughout their career.
Experience demonstrating the ability to integrate disparate marketing functions, reorganize teams for enhanced efficiency, or expand marketing operations to meet growing demands.
Successful candidates will possess a proven track record in B2B, pharmaceutical, fast-moving consumer goods (FMCG), or healthcare marketing—though a robust background in general marketing may compensate in the absence of direct experience in these sectors.
We seek professionals with a proven track record in launching or scaling ecommerce platforms, spearheading digital transformation efforts, or implementing customer relationship management solutions.
Experienced in providing leadership and fostering team growth; adept at managing relationships with cross-functional stakeholders and navigating matrix organizational structures.
Demonstrates strong expertise in utilizing a variety of marketing tools and platforms, including CRM systems, email marketing software, social media management tools, analytics solutions, and design applications.
A robust analytical aptitude is essential: the capacity to establish key metrics, monitor performance metrics, and base decisions on empirical data.
A degree in Marketing, Communications, Business, or a related discipline from a recognized tertiary institution is required.
Demonstrates expertise in strategic planning, problem-solving, and analytical thinking. Exhibits strong leadership qualities, including the ability to inspire and guide teams toward achieving organizational objectives. Possesses exceptional communication skills, enabling clear and effective interaction with stakeholders at all levels. Shows proficiency in project management, ensuring timely and efficient completion of tasks. Maintains adaptability in dynamic environments and demonstrates a commitment to continuous learning and professional growth.
Strategic Thinking: Capacity to formulate comprehensive, forward-looking marketing strategies that align with and support overarching business goals.
Operational Excellence: Demonstrates exceptional execution capabilities, adept at converting strategic vision into actionable plans, optimizing resource allocation, and consistently achieving desired outcomes.
Demonstrates exceptional relationship-building capabilities by effectively influencing stakeholders, fostering cross-functional collaboration between teams such as sales, product, and operations, and cultivating a cohesive and high-performing team environment.
Proficiency in digital environments, tools, and analytics, coupled with an adaptable approach to mastering emerging technologies through ongoing education and skill development.
Resourcefulness and strong problem-solving skills are essential, with a demonstrated ability to diagnose issues efficiently, develop practical solutions, and adapt seamlessly to dynamic and rapidly evolving conditions.
Clear written and verbal communication skills are essential, with a strong ability to convey complex insights in a manner accessible to both technical and non-technical stakeholders.
Highly disciplined and meticulous, with exceptional proficiency in managing projects and prioritizing tasks effectively.
Drive operational excellence in the first year by establishing and achieving measurable success metrics and key performance indicators (KPIs) to evaluate and enhance performance, ensuring alignment with organizational objectives and fostering continuous improvement throughout the role.
We aim to drive revenue growth within the B2B pharmaceutical channel, ensuring performance surpasses both the established baseline and gross margin (GM) targets.
Our organization seeks to enhance our customer engagement efforts by actively managing and expanding the network of distributors and healthcare professionals. Key performance indicators include the number of active distributors and healthcare professionals engaged, as well as the quality assessment of these relationships.
Digital Adoption encompasses key metrics such as e-commerce Gross Merchandise Value (GMV), Customer Relationship Management (CRM) adoption rates, as well as traffic and conversion performance across digital channels.
Campaign Performance: Tracking the volume of leads generated, analyzing cost-per-acquisition (CPA), and evaluating campaign return on investment (ROI).
Conduct assessments to evaluate the marketing team’s capabilities and gather cross-functional feedback from sales and product teams to ensure alignment and effectiveness. Additionally, ensure the timely delivery of all marketing support materials to meet project deadlines and operational needs.
A well-defined marketing governance framework has been implemented to ensure process maturity, alongside a structured marketing calendar and established campaign cadence. The team is fully aligned with brand guidelines and messaging standards, fostering consistency and clarity in all marketing initiatives.
The incumbent will exercise independent judgment in making key decisions and oversee a defined budget allocation, ensuring alignment with strategic objectives and operational efficiency. This role requires the ability to assess risks, allocate resources effectively, and drive accountability for financial performance within the designated scope. Responsibilities include setting budgetary priorities, monitoring expenditures, and providing actionable insights to optimize financial outcomes while maintaining compliance with organizational policies.
Develops and implements comprehensive marketing strategies, plans, and initiatives while adhering to the financial constraints established by the General Manager of Sales and Marketing.
Authorizes marketing campaigns, collateral, and digital initiatives, ensuring adherence to brand guidelines and financial constraints.
Oversees recruitment, team development, and performance management processes, collaborating with HR and General Management to determine appropriate compensation and staffing levels.
Recommends a marketing technology infrastructure and collaborates with external agency partners, pending procurement and financial authorization.
Compiles and presents monthly marketing performance data to the General Manager, comparing progress against established KPIs and proposing modifications to the marketing strategy when necessary.
Key Working Relationships
The General Manager of Sales & Marketing serves as a key strategic collaborator, establishing quarterly objectives and determining success benchmarks.
Conducts monthly evaluations of performance metrics and receives strategic guidance to enhance operational effectiveness.
Regional Business Development Managers (West, North, East, Lagos) are tasked with implementing marketing strategies and executing campaigns tailored to their designated regions. They collaborate closely with marketing teams to ensure alignment with business objectives and regional market dynamics. Additionally, they monitor campaign performance, analyze market trends, and provide actionable insights to refine strategies for optimal engagement and growth. Strong leadership, analytical skills, and a results-driven mindset are essential for driving regional business development initiatives successfully.
Develop and evaluate collateral materials to ensure they meet market demands and measure their impact. Collaborate with regional teams to execute territory-specific marketing initiatives.
The Sales Team plays a pivotal role in driving lead generation, enhancing sales efficiency, and ensuring the success of marketing campaigns. This position offers direct support to streamline these critical functions, contributing to overall revenue growth and business expansion.
Regular communication on pain points and feedback.
Product Management entails collaborating on product positioning, orchestrating launches, and formulating competitive strategies.
Operations and Finance encompasses budget administration, strategic procurement, and comprehensive financial reporting.
Collaborate with external entities, including design firms, media specialists, and providers of customer relationship management (CRM) technology.
Ability to stand for extended periods, lift up to 50 pounds regularly, and perform repetitive motions with hands and arms. Must possess adequate mobility to navigate various work environments, including uneven surfaces and confined spaces. Visual acuity is necessary to inspect materials and operate machinery safely. Occasional climbing, balancing, stooping, kneeling, crouching, crawling, and reaching may be required. Good hearing is essential to communicate effectively in noisy settings and detect operational issues. Manual dexterity is crucial for handling tools, equipment, and small components with precision.
Headquartered in Lagos, with occasional travel required to regional offices or client sites.
Proficient in adapting to conventional office settings and leveraging digital collaboration platforms to enhance team productivity and communication.
Qualified and motivated applicants are encouraged to submit their Curriculum Vitae (CV) to damilola.aminu@terawork.com, with “GPL_HM_26” as the subject line.
Qualifications
BA/BSc/HND
Experience Required
8 - 12 years
