Job Objective and Summary
The Marketing Officer serves as an entry-level position offering essential administrative and operational support across all marketing divisions, including E-Commerce, Marketing Operations, and New Product Development. Reporting to the Senior Manager of Digital Sales, the role entails responsibility for tracking marketing campaigns, coordinating new store launches, preparing and managing reports, overseeing third-party logistics partners, and ensuring that all marketing teams receive the necessary administrative assistance to maintain high performance.
Oversee primary duties and essential performance metrics, focusing on the key areas that drive success in the role. Manage critical tasks and deliver measurable outcomes that align with organizational objectives. Execute high-priority assignments with precision while ensuring adherence to established standards and procedures. Collaborate with stakeholders to optimize workflows and enhance operational efficiency. Monitor progress against key performance indicators to assess effectiveness and identify opportunities for improvement. Maintain accountability for results while fostering a results-driven and collaborative work environment.
Compiling and overseeing reports alongside managing data assets are essential duties for this role. Proficiency in data analysis tools and reporting software is required to generate accurate insights and maintain data integrity. Strong organizational skills are necessary to handle large datasets efficiently and ensure timely delivery of reports to stakeholders. Experience in data management best practices and familiarity with SQL or similar query languages are preferred qualifications.
Compile and disseminate weekly and monthly performance reports to all marketing teams, covering sales figures, campaign analytics, and e-commerce key performance indicators.
Oversee a unified marketing dashboard that monitors essential key performance indicators, including store-level revenue, cancellation trends, product availability status, and the effectiveness of promotional campaigns.
Consolidate and organize data collected from diverse channels, including both in-store and online sources, into polished, visually appealing formats suitable for team meetings and executive presentations.
Monitor weekly data to identify and report any anomalies—such as substantial declines in store performance, sudden spikes in activity, or notable regional changes—and ensure these findings are promptly communicated to the appropriate department head.
Campaign Tracking & Administrative Support involves overseeing and documenting marketing initiatives, analyzing performance metrics, and maintaining accurate records to ensure alignment with strategic objectives. This role requires meticulous attention to detail, proficiency in data analysis tools, and the ability to generate reports that assess campaign effectiveness. Additionally, the position entails coordinating schedules, managing correspondence, and assisting with logistical arrangements to support seamless operations. Strong organizational skills, effective communication, and experience with project management systems are essential for success in this multifaceted position.
Monitor campaign deliverables, track deadlines, and oversee status updates to ensure timely and accurate project execution.
Record meeting minutes and ensure follow-through on action items from marketing team meetings, cross-functional reviews, and briefing sessions by leveraging our project management tools.
Oversee the organization and administration of marketing files, trackers, SOPs, and documentation within shared drives, guaranteeing version control and universal accessibility.
Store launch coordination entails overseeing all aspects of a new retail location’s debut, playing a pivotal role in marketing operations support. This position requires meticulous planning to synchronize store setup, promotional campaigns, and grand opening events while collaborating with cross-functional teams including merchandising, logistics, and sales. The ideal candidate will possess strong project management skills, a keen eye for detail, and the ability to work under tight deadlines in a fast-paced environment. Responsibilities include managing timelines, coordinating with external vendors, and ensuring brand consistency across all marketing materials. A bachelor’s degree in business, marketing, or a related field is preferred, along with prior experience in retail operations or event coordination.
Provide comprehensive administrative support for the full lifecycle of new store openings, facilitating seamless collaboration between Marketing Operations, Store Development, and external vendors.
Monitor the progression of new store openings, ensuring adherence to established timelines and milestone checklists, while overseeing the completion of essential marketing activation deliverables—including signage, digital listings, and launch campaigns.
Before and on opening day, confirm that new stores are correctly registered and activated across all digital platforms, including Google Maps, aggregator applications, the company website, and social media channels.
Coordinate the procurement and delivery of all opening day marketing materials, including branded assets, point-of-sale materials, and flyers, by actively collaborating with suppliers and verifying project timelines.
Oversee a continuously updated tracker for new store openings, ensuring it includes current status, scheduled opening dates, marketing preparedness, and post-launch performance metrics.
Monitoring plays a critical role in ensuring the seamless operation of e-commerce platforms and third-party logistics (3PL) services. This involves overseeing order fulfillment processes, tracking inventory levels, and verifying the accuracy of shipping and delivery operations. Professionals in this role must identify discrepancies, resolve logistics challenges, and collaborate closely with warehouse teams, carriers, and customer support to maintain operational efficiency. Additionally, they conduct performance evaluations of 3PL partners, assess service level agreements (SLAs), and implement corrective measures when necessary to uphold service quality across all touchpoints.
Daily, ensure consistent product availability by reviewing all active e-commerce platforms, identifying items that are inaccurately listed or deactivated.
Oversee weekly evaluations of third-party logistics (3PL) performance metrics, including cancellation rates, for each partner.
Collaborate with store operators and the operations team to maintain accurate product listings by promptly updating items when they become unavailable, in alignment with the established product availability management framework.
Support the monitoring of cancellation reports by tracking cancellations resulting from product unavailability, incorrect orders, or fulfillment failures. Additionally, prepare weekly summaries to provide clear insights into cancellation trends and root causes.
Track and evaluate key performance indicators to measure progress, ensuring alignment with organizational objectives and driving continuous improvement across all operational areas.
Weekly reports must be prepared with precision, submitted punctually, and necessitate minimal revisions from the team.
All marketing components for new store openings are executed without delay, ensuring digital listings go live, assets are delivered, and launch campaigns commence as planned.
The E-Commerce team maintains real-time monitoring of product availability, promptly tracking and escalating any 3PL performance concerns to ensure proactive resolution.
Campaign trackers and departmental calendars are consistently updated and maintained to ensure accuracy and timeliness.
Quarter-over-quarter reductions in cancellation rates due to product unavailability have been documented, a trend attributed to ongoing monitoring and rigorous follow-through.
Seeking candidates with a thorough understanding of key concepts, principles, and methodologies relevant to the role. Applicants must demonstrate expertise in specific areas through education, training, or hands-on experience. Proficiency in industry-specific tools, frameworks, or standards is essential for success in this position. Additionally, familiarity with emerging trends and best practices in the field is highly desirable.
A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is required for this position.
Proficiency in foundational data visualization platforms, such as Google Looker Studio and Power BI, is required.
Proficient in utilizing e-commerce platforms and food aggregator applications, such as Jumia and Chow deck, among others.
Attention to detail is crucial, particularly when handling data entry, generating reports, and monitoring campaign performance.
Proven expertise in Microsoft Excel and/or Google Sheets, with the ability to design and manage dynamic trackers effectively.
Individuals should possess relevant prior experience within a quick-service restaurant, fast-moving consumer goods, or retail setting.
Experience in collaborating with or overseeing third-party logistics (3PL) providers and delivery partners is required.
Duties include maintaining and updating client records within the company’s CRM system, processing customer orders with precision and efficiency, and resolving any discrepancies in transactions to ensure accuracy. Strong proficiency in Microsoft Office Suite, particularly Excel, is required, along with a minimum of three years of experience in a customer service or administrative role. The ideal candidate will exhibit exceptional organizational skills, the ability to multitask effectively, and a commitment to delivering outstanding client support. Additionally, experience with CRM software and basic bookkeeping knowledge are highly desirable.
A Bachelor’s degree in Marketing, Business, or a closely aligned discipline is required.
Membership in LIMN, APRON, or another pertinent professional organization is mandatory.
A minimum of zero to two years of progressively responsible experience in brand management or marketing is required.
To apply, please submit your application through our designated method. Ensure all required documents and information are included with your submission. Follow the instructions provided to complete the application process accurately.
To submit your application, please utilize the provided link(s) to access the company’s official website and complete the submission process.
Qualifications
BA/BSc/HND
Experience Required
0 - 2 years
