Role Description
This is a full-time hybrid role for a VP of Marketing, based in Lagos. Reporting to the CEO, the VP of Marketing will own the entire marketing functiol brand, growth, community, content, and partnerships — and the strategy that ties them together. You’ll define how 247Bet shows up in the market, build the brand into a household name in Nigerian sports and betting, and lead the team that drives both awareness and sustainable growth. With our August 2026 launch ahead, this is a foundational leadership role for someone who can set marketing vision at the executive level while building and leading a team to execute it.
What You’ll Do
Own and lead the full marketing function — brand, growth, performance, content, community, and partnerships
Define the brand strategy, positioning, and narrative, and build 247Bet into a leading name in Nigerian betting
Set and own the marketing strategy across the full funnel, from awareness to retention
Build, lead, and scale the marketing team, including growth, community, content, and brand functions
Own the marketing budget and the relationship between spend, growth, and unit economics
Lead go-to-market for launch and for new features, markets, and products
Drive major brand campaigns, sponsorships, ambassador deals, and partnerships
Partner with product, finance, and the CEO on strategy, positioning, and growth targets
Establish the marketing analytics and reporting that connect activity to business outcomes
Champion responsible gaming and ensure marketing meets advertising and regulatory standards
What We’re Looking For
10+ years in marketing, including senior leadership (VP, Marketing Director, or CMO-track)
A track record of building and scaling a consumer brand, ideally in a high-growth environment
Strong command of both brand and performance/growth marketing
Experience leading large, multi-disciplinary marketing teams
Deep understanding of the Nigerian consumer, sports, and betting market
Strategic, commercially minded, and comfortable operating at executive and board level
Excellent leadership, communication, and storytelling skills
Nice to Have
Experience in sports betting / gaming, fintech, or another fast-moving consumer category
Experience taking a consumer product to market and scaling it
Network across Nigerian sports, media, creator, and partnership ecosystems
Exposure to community-led or social-first growth models
go to method of application
Send CVs to careers@247bet.ng
Qualifications
BA/BSc/HND
Experience Required
10 years
