Devise, organize, and implement comprehensive social media strategies aimed at elevating brand visibility, fostering deeper audience engagement, and strengthening our digital footprint.
Craft and distribute compelling content tailored for various social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and additional channels as needed.
Oversee the company’s social media platforms, maintaining uniform brand representation across all channels.
Develop strategic content calendars and coordinate post scheduling to align with marketing initiatives and organizational goals.
To stay ahead in the market, analyze emerging social media trends, track industry advancements, and evaluate competitor actions to uncover strategic growth opportunities.
Respond promptly and professionally to comments, messages, and inquiries from followers to foster meaningful engagement.
Partner with design, marketing, and project teams to create compelling, dynamic content that resonates with audiences and drives engagement.
Monitor, evaluate, and document key social media performance indicators, such as engagement rates, audience reach, total impressions, and follower acquisition trends, to provide actionable insights and strategic recommendations.
Develop, execute, and track social media advertising initiatives as needed.
Drive awareness of the company’s initiatives, including projects, events, products, and services, by leveraging digital channels to maximize engagement and visibility.
Oversee and maintain the brand’s online presence by actively tracking and responding to customer feedback and comments on various social media platforms.
Maintain strict adherence to the company’s established brand identity and communication standards across all content.
Devise innovative strategies and actionable recommendations to enhance audience engagement and elevate digital marketing performance.
Stay updated on emerging social media tools, best practices, and platform updates.
Candidates must meet the following qualifications: a minimum of five years of relevant experience in a comparable role, proficiency in industry-specific software, and strong analytical and problem-solving skills. A bachelor’s degree in a related field is required, and a master’s degree is strongly preferred. Additionally, excellent communication abilities, both written and verbal, are essential, along with the capacity to work effectively under tight deadlines. Experience in project management or leadership roles is highly advantageous, as is familiarity with regulatory compliance standards within the industry.
A Bachelor’s Degree or Higher National Diploma (HND) in Marketing, Mass Communication, Public Relations, Digital Marketing, Media Studies, or a closely related discipline is required.
Requires a minimum of two to four years of demonstrated expertise in overseeing and curating social media platforms for a well-established organization.
Demonstrated success in developing and implementing comprehensive social media content strategies.
Demonstrates a comprehensive grasp of leading social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
Proven ability to communicate effectively in both written and verbal formats.
Proven expertise in crafting compelling content and persuasive copywriting is essential.
Proficiency in graphic design software, including Canva, Adobe Photoshop, Illustrator, or comparable applications, is required.
Proficiency in utilizing video creation and editing platforms, including Cap Cut, Adobe Premiere Pro, In Shot, or comparable applications, is essential.
Familiarity with social media analytics platforms and reporting software is required.
Candidates with a proven track record in overseeing social media advertising initiatives will be highly regarded.
The ideal candidate must demonstrate exceptional creativity, meticulous attention to detail, and strong organizational abilities.
Demonstrates exceptional self-discipline and the capacity to handle diverse responsibilities concurrently, ensuring seamless coordination across multiple assignments without direct supervision.
Proficiency in SEO, digital marketing, and content marketing principles represents a significant advantage for this role.
Qualified applicants are encouraged to submit their CV to Careers@micdee.co, with the job title clearly indicated in the email subject line.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
2 - 4 years
