Description
As a Senior Sales Development Associate, you will lead and mentor our sales development team, driving consistent generation of qualified leads, maintaining CRM precision, and enhancing conversion rates throughout the sales pipeline.
Responsible for overseeing daily operations to ensure efficiency and adherence to company standards, this role involves managing workflows, coordinating team efforts, and maintaining high levels of productivity. Duties include monitoring performance metrics, identifying areas for improvement, and implementing process enhancements to drive operational excellence. Accountability extends to supervising staff, delegating tasks, and fostering a collaborative work environment that supports both individual and organizational goals. Additionally, the position requires regular reporting on key performance indicators, addressing operational challenges, and aligning activities with strategic objectives to support business growth.
Your duties will encompass a range of tasks, including but not limited to overseeing daily operations, coordinating team efforts, and ensuring adherence to company policies and industry standards. You will be tasked with managing project timelines, delegating responsibilities to team members, and maintaining effective communication channels to facilitate collaboration. Additionally, you will be responsible for monitoring performance metrics, identifying areas for improvement, and implementing strategic initiatives to drive productivity and efficiency. Strong leadership, problem-solving skills, and a proactive approach to challenges will be essential in this role.
Demonstrates exceptional ability in leading and developing teams, fostering a collaborative environment that enhances individual and collective performance through targeted coaching and mentorship initiatives.
Headline the efforts of a team of Sales Development Associates (SDA’s) and provide strategic direction to maximize performance and productivity.
Conduct frequent meetings to evaluate progress, deliver constructive feedback, and support team members in enhancing their performance.
Observe individuals facing difficulties and develop tailored strategies to facilitate their improvement.
Establish definitive objectives and ensure the team is fully aware of their responsibilities and performance expectations.
Develop and refine processes and scripts to enhance operational efficiency and accuracy.
Develop and oversee the creation of scripts that SDA’s utilize for both incoming and outgoing prospect interactions.
Revise and enhance the inbound qualification script to ensure thorough verification of details, clarity on the source of the prospect’s information, and confirmation of their interest.
Develop a comprehensive outbound sales development script and document the entire SDA qualification process in a clear, step-by-step format to ensure accessibility and consistency for all team members.
Training and Development professionals design and implement programs to enhance employee skills, knowledge, and performance, fostering both individual growth and organizational success. They assess training needs, develop learning objectives, and create engaging educational materials, such as workshops, e-learning modules, and seminars. Additionally, they evaluate training effectiveness through feedback and performance metrics, ensuring continuous improvement in workforce capabilities. Strong communication, instructional design, and project management skills are essential, along with proficiency in relevant software and tools. Collaboration with leadership and subject-matter experts is often required to align training initiatives with strategic business goals.
Design and implement a comprehensive onboarding program specifically tailored for newly hired Software Development Analysts (SDA’s) to facilitate their seamless integration into the team.
Develop comprehensive training materials, live examination marking frameworks, and recorded evaluation protocols.
Ensure that new SDA’s are fully prepared to handle customer calls prior to their first live interaction. Deliver continuous training sessions whenever updates occur in scripts, products, or operational procedures.
Responsible for overseeing and distributing leads efficiently and strategically to ensure optimal coverage and follow-up.
Distribute incoming leads to SDA’s for initial qualification.
Oversee the administration of partner-sourced lead lists, guaranteeing equitable and timely distribution to all relevant stakeholders.
The team is responsible for strategizing and overseeing the prequalification process of closed-lost leads and churned accounts to cultivate fresh business opportunities.
Develop, maintain, and analyze dashboards, metrics, and reports providing data-driven insights and support strategic decision-making across the organization. Ensure accuracy, clarity, and timely delivery of key performance indicators (KPIs) and operational metrics. Collaborate with cross-functional teams to identify reporting needs, optimize data visualization, and enhance data governance. Utilize business intelligence tools and methodologies to transform raw data into actionable intelligence, enabling stakeholders to monitor performance trends and identify opportunities for improvement.
Construct and regularly update dashboards to monitor and analyze team performance metrics.
Track essential performance indicators such as lead volume, sales-qualified leads (SQLs), sales-accepted leads (SALS), rejection rates, and conversion metrics including Lead-to-SAL and SQL-to-SAL ratios.
Identify trends and anomalies by analyzing metrics segmented by geography and individual SDA to uncover valuable insights.
Analyze data to pinpoint successful strategies, uncover areas needing enhancement, and determine the most impactful areas for focused improvement efforts.
Developing strategic plans for outbound sales initiatives, this role involves creating and executing targeted outreach campaigns to generate qualified leads and drive revenue growth. You will conduct market research to identify potential clients, craft compelling messaging tailored to each prospect, and manage daily sales activities to meet or exceed assigned targets. Collaborating with marketing and sales teams, you will refine strategies based on performance data and feedback to optimize conversion rates. Strong communication skills, a results-driven mindset, and proficiency in CRM tools are essential for success in this position.
Develop and execute an outbound prospecting strategy, establishing this function as a new initiative within the organization.
Craft outbound scripts, compile targeted prospect lists, and design strategic outreach sequences to engage potential clients effectively.
Establish objectives and evaluate performance metrics specifically for outbound initiatives, distinguishing them from inbound efforts.
Seeking a highly motivated individual with strong analytical and problem-solving abilities to join our team. Candidates must possess excellent communication skills, both written and verbal, along with proficiency in Microsoft Office Suite. The ideal applicant should have prior experience in data analysis, project management, or a related field. Additionally, the ability to work independently and collaboratively in a fast-paced environment is essential. A bachelor’s degree in a relevant discipline or equivalent experience is required.
A minimum of a bachelor’s degree or a Higher National Diploma in any field is required.
Candidates must have fulfilled their National Youth Service Corps (NYC) obligations or possess a valid exemption certificate.
A minimum of three years’ experience in sales or sales development is required.
Demonstrated ability to lead, direct, or oversee a group of individuals to achieve common objectives.
Exceptional proficiency in both written and verbal communication is required.
Proficient in analyzing data, designing dashboards, and interpreting metrics to drive informed decision-making and performance tracking.
Demonstrates strong command of Microsoft Office Suite applications, including Word, Excel, PowerPoint, and Outlook.
Proven capability to thrive in a fully remote work setting, demonstrating strong self-motivation, discipline, and adaptability to maintain productivity and collaboration across distributed teams.
Nice To have:
Proven track record in leveraging customer relationship management platforms, including Zoho CRM, Salesforce, HubSpot, or Fresh sales.
Demonstrated expertise in developing sales scripts and qualification frameworks from the ground up.
Skilled in developing dashboards or reports to monitor and analyze sales performance metrics effectively.
Proficiency in health technology, health insurance, or B2B sales is required. Additionally, candidates should have prior experience in training or onboarding new members of the sales team.
Skilled in re-engaging dormant leads or accounts that were previously lost or discontinued is required.
Qualifications
BA/BSc/HND
