About the job
Implementing commercial strategies for Specialized Nutrition within the designated geographical area to enhance brand equity and recognition among trade customers, medical professionals, and relevant institutions while driving market share growth for infant-related products.
Medical Channel Engagement and Activities involve the development and implementation of strategic initiatives aimed at fostering meaningful connections and driving engagement across various medical channels. This role requires close collaboration with cross-functional teams to design and execute programs that enhance visibility, education, and interaction with healthcare professionals. Responsibilities include identifying key stakeholders, analyzing market trends, and creating tailored content to meet the needs of diverse medical audiences. Additionally, the position demands expertise in digital and traditional communication strategies to amplify reach and impact.
Develop and implement outreach strategies targeting healthcare professionals and medical institutions to secure their endorsement and foster strong advocacy, ultimately driving recommendations and acquiring new users.
Facilitate strategic interactions with healthcare professionals (HCPs) through individual consultations and group engagements, with the aim of advancing brand awareness and/or delivering nutrition education initiatives.
Oversee critical healthcare facility accounts by steering intricate recommendation processes and fostering collaborative partnerships to fulfill high-value requests efficiently.
Gather and evaluate pertinent market data to monitor the effectiveness of medical operations and facilitate informed decision-making.
Salesforce Optimization and Data Administration encompass the strategic management of customer relationship data and the enhancement of sales processes through the effective utilization of the Salesforce platform. This role involves maintaining data integrity, ensuring accurate and up-to-date information, and leveraging analytics to drive informed business decisions. Key responsibilities include configuring and customizing Salesforce to align with organizational workflows, generating reports and dashboards for performance tracking, and providing training and support to users to maximize platform adoption. Proficiency in Salesforce administration, strong analytical skills, and a deep understanding of data governance principles are essential requirements for this position.
Ensures accurate segmentation, profiling, and targeting of medical customers to enhance the productivity of field operations.
Capturing and documenting accessible, pertinent information, as well as call interactions, within the CRM platform to enhance operational efficiency and facilitate future reference in medical customer engagement.
Gather, monitor, and present territory-specific insights, sales projections, market trends, and competitive intelligence using a CRM platform aligned with medical operations.
Develop and execute comprehensive consumer marketing strategies to drive brand awareness and engagement.
Collaborate in establishing and monitoring performance benchmarks for brand-centric campaigns and educational activations to ensure goal alignment and effectiveness.
Oversee the ongoing assessment of community engagement levels and satisfaction metrics regarding nutrition outreach initiatives.
Provide pivotal assistance and oversight in executing essential objectives for company-directed initiatives and projects.
Collaborate operationally with the CDSM team to ensure seamless integration and alignment of processes.
Provide training sessions to address knowledge and code gaps related to SN for the secondary Salesforce team.
Partner with owners and aisle attendants of hospital trade outlets to gather comprehensive insights on SN products and competitive offerings, thereby facilitating the development and maintenance of detailed market intelligence reports. Conduct subsequent follow-ups and coordinate with the sales team to guarantee consistent product availability.
The department oversees the preparation and authorization of hospital product order requests, ensuring seamless coordination and clear communication throughout the process. This role involves managing documentation and facilitating approvals to maintain efficient procurement workflows.
Qualifications
BA/BSc/HND
