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Home Jobs Edo Senior Marketing Manager, Brand Strategy

Senior Marketing Manager, Brand Strategy

Hodskey Consultants Limited  · Consulting

Full Time Edo
Edo
Deadline: 19 June 2026
Posted June 9, 2026

JOB SUMMARY

The Brand Manager spearheads the creation, execution, and oversight of brand strategies designed to enhance brand equity, foster market expansion, and maintain uniform brand presence across all customer interaction points. This position centers on conducting market research, refining brand messaging, optimizing product positioning, and fostering cross-functional collaboration with sales and production teams to meet organizational goals.

Implement and oversee robust strategies to achieve company objectives, ensuring adherence to organizational policies and industry standards. Develop and maintain efficient workflows to enhance productivity while fostering a collaborative work environment. Monitor key performance indicators to assess progress and make data-driven adjustments as necessary. Oversee team operations, delegate responsibilities appropriately, and provide mentorship to promote professional growth. Ensure compliance with legal and regulatory requirements while mitigating potential risks. Collaborate with cross-functional departments to align initiatives and drive cohesive organizational success. Prepare detailed reports to communicate performance metrics, challenges, and strategic recommendations to senior leadership.

We specialize in crafting and refining brand strategies and positioning frameworks to drive competitive differentiation and long-term market relevance. Our work involves conducting in-depth market analyses, defining clear brand archetypes, and developing compelling value propositions tailored to target audiences. Additionally, we establish key performance indicators to measure brand health and track progress, ensuring alignment with business objectives. Candidates should possess a strong background in strategic marketing, with expertise in brand management, consumer insights, and market research. Excellent communication skills and the ability to translate complex ideas into actionable strategies are essential, as is a proven track record of delivering measurable results in brand development and positioning initiatives.

Conducting comprehensive market research and deriving actionable consumer insights form the core responsibilities of this role. The position involves analyzing market trends, assessing consumer behavior, and evaluating competitive dynamics to inform strategic decision-making. Candidates must possess a strong analytical mindset, proficiency in data interpretation, and the ability to translate findings into clear, impactful recommendations. Experience with market research methodologies, statistical tools, and consumer trend analysis is essential, along with excellent communication skills to present insights effectively to stakeholders. A background in business, marketing, or a related field, coupled with a track record of delivering data-driven insights, is required to excel in this position.

Responsible for developing and executing strategic marketing initiatives that enhance brand awareness and drive customer engagement, the Marketing & Communication team will oversee comprehensive campaigns across digital and traditional channels. This role requires collaboration with cross-functional departments to align messaging with organizational goals while analyzing market trends to refine strategies. Key responsibilities include managing social media presence, creating compelling content, and coordinating with external partners to amplify reach. Additionally, the position demands proficiency in data-driven decision-making to measure campaign performance and optimize return on investment. Candidates must possess strong analytical skills, creativity, and exceptional communication abilities to thrive in this dynamic environment.

We are seeking a highly motivated individual to oversee the strategic development and management of our product portfolio, ensuring alignment with market demands and organizational objectives. The ideal candidate will possess a proven track record in product lifecycle management, from conceptualization to launch and beyond, with a keen ability to prioritize initiatives based on data-driven insights and stakeholder input. Responsibilities include conducting comprehensive market research, collaborating with cross-functional teams to refine product roadmaps, and monitoring performance metrics to drive continuous improvement. A strong analytical mindset, coupled with exceptional communication and project management skills, is essential for success in this role. Proficiency in relevant tools and methodologies, as well as a minimum of five years of experience in product management, is required.

Develop and oversee budgets to ensure financial targets are met while monitoring organizational performance against established metrics. Analyze financial data, identify variances, and implement corrective actions as needed to optimize resource allocation. Collaborate with department heads to align budgetary planning with strategic objectives, ensuring accountability and transparency in financial reporting. Track key performance indicators (KPIs) to evaluate operational efficiency and drive continuous improvement across the organization.

Stakeholder Collaboration

You will engage with key stakeholders across various departments to ensure alignment and drive project success. This role requires building strong relationships, facilitating communication, and resolving conflicts to meet shared objectives. Strong interpersonal skills and the ability to influence without authority are essential. You will gather input, address concerns, and ensure transparency throughout the process. Experience in cross-functional collaboration and a track record of delivering results through stakeholder engagement are highly valued.

Seeking a candidate with a Bachelor’s degree in Computer Science, Engineering, or a related field, complemented by a minimum of three years of experience in software development. Proficiency in programming languages such as Java, Python, or C++ is essential, along with a solid understanding of data structures and algorithms. Familiarity with software development methodologies like Agile and DevOps is highly desirable. Strong problem-solving skills and the ability to work collaboratively in a team environment are required.

A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is required.

A Master’s degree, whether an MBA or M.Sc., would be considered beneficial.

A minimum of five years of professional experience in brand management or marketing is required.

Proficiency in manufacturing, polymer, or industrial environments is strongly preferred.

Established track record in brand management within highly competitive industries.

We are seeking an individual with a robust skill set and proven expertise to fulfill the role effectively. The ideal candidate will possess a minimum of [X] years of experience in a related field, along with a strong foundation in [specific skills or tools]. Proficiency in [relevant software, methodologies, or techniques] is essential, as is the ability to [key responsibility or task]. Additionally, the candidate must demonstrate exceptional problem-solving abilities, attention to detail, and the capacity to work both independently and collaboratively within a team. Strong communication skills, both written and verbal, are required to ensure seamless interaction with stakeholders and colleagues. A commitment to continuous learning and adaptability in a dynamic work environment is highly valued.

Exceptional aptitude for strategic analysis and critical thinking is essential.

Proficient in conveying ideas clearly, delivering compelling presentations, and crafting engaging narratives.

Proficient knowledge of branding principles, consumer behavior, and market trends is essential.

Skilled in utilizing digital marketing platforms, social media channels, and analytics tools to drive strategic initiatives and measure performance.

Accomplished in leading teams and overseeing projects with a high degree of proficiency. Demonstrated ability to guide initiatives from conception to completion while fostering collaboration and driving results.

Demonstrated capability to collaborate effectively across diverse teams while adeptly balancing competing priorities and deadlines.

Applicants must be no older than 45 years of age at the time of submitting their application.

Interested and eligible applicants are encouraged to submit their curriculum vitae via email to hodskeyconsultants@gmail.com, with the job title clearly stated in the subject line.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

5 - 7 years

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