Petroleum Kinsmen Foods seeks a self-assured and highly organized Field Sales Representative to expand the distribution of Kinsmen Food products throughout Lagos and adjacent trade routes.
The successful applicant should demonstrate confidence in engaging with provision shops, local retailers, convenience stores, street vendors, food stalls, educational institutions, cafeterias, and small-scale distributors. Essential attributes include exceptional interpersonal skills, proficiency in product demonstration, a methodical approach to follow-ups, and a foundational grasp of commercial principles.
The role requires the candidate to articulate the product’s benefits effectively, maintain strong retail presence, foster recurring orders, and provide accurate market feedback.
Oversee and execute critical duties to ensure seamless operational performance, including managing daily workflows, coordinating team efforts, and maintaining high standards of quality and efficiency. Develop and implement strategic initiatives to enhance productivity, streamline processes, and achieve organizational objectives. Collaborate closely with cross-functional teams to align projects with company goals and foster a culture of accountability and continuous improvement. Monitor key performance indicators to assess progress, identify areas for enhancement, and implement corrective actions as needed. Serve as a primary point of contact for stakeholders, providing clear communication, reporting, and support to drive informed decision-making. Ensure compliance with industry regulations, company policies, and best practices to uphold operational integrity and mitigate risks.
Each day, you will travel to designated sales territories to identify potential clients, establish new retail accounts, and oversee their ongoing management.
Introduce the Kinsmen Product to a diverse range of clients, including retailers, resellers, food vendors, educational institutions, and small-scale distributors.
Clearly articulate the product narrative, emphasizing its carrot and soy positioning.
Process customer orders, ensure timely follow-ups on deliveries, and foster repeat business through proactive support.
Conduct regular assessments of product presentation in retail environments to confirm optimal visibility and merchandising standards are maintained.
Facilitate market activation initiatives, orchestrate tasting sessions, and foster retailer engagement activities to drive brand visibility and consumer interaction.
Gather comprehensive customer feedback alongside competitor pricing data and market objections to inform strategic decision-making processes.
Foster strong partnerships with retailers and address routine customer concerns efficiently.
Monitor payment collection activities to ensure adherence to established company policies and procedures.
Responsibilities include documenting daily visits, processing orders and payments, collecting customer feedback, and updating outlet status.
Ensure the security and integrity of corporate sales materials, including posters, table cards, and display stands.
Collaborate with the team to meet weekly sales objectives and expand outlet reach.
Requirements
A minimum of SSC or OND is required; higher qualifications are advantageous.
Candidates with a background in fast-moving consumer goods, food product sales, retail, open-market operations, or field sales will be given preference.
Must possess the ability to traverse multiple markets and retail establishments each day with ease.
Must possess strong persuasive, polite, and confident communication skills when engaging with retailers.
Individuals must possess a solid understanding of fundamental sales principles, including pricing strategies, margin management, credit risk assessment, consistent follow-up practices, and efficient payment collection methods.
Must demonstrate unwavering integrity, dependability, and the capacity to deliver precise daily reports consistently.
Proficiency in utilizing WhatsApp and other fundamental mobile applications for reporting purposes is essential.
Proficiency in navigating Lagos trade routes represents a significant asset for this role.
Interested candidates should be prepared to complete a concise, objective sales evaluation as part of the final selection process.
Seeking a candidate with strong analytical abilities, proficiency in data management, and excellent communication skills to interpret complex information effectively. The ideal applicant will demonstrate adaptability in fast-paced environments, attention to detail, and the capacity to collaborate across teams. Familiarity with industry-specific software and tools is required, along with the ability to troubleshoot technical issues. Prior experience in a similar role is preferred, ensuring the candidate can meet deadlines while maintaining high standards of accuracy.
Skilled in retail sales, you will engage customers, address inquiries, and provide product recommendations to drive purchases. Your responsibilities include maintaining store presentation, managing inventory levels, and processing transactions accurately. Strong communication and interpersonal skills are essential, along with a customer-focused mindset. Prior retail experience is preferred, and you must be comfortable with point-of-sale systems and multitasking in a fast-paced environment.
We cultivate and maintain strong, enduring relationships with clients, stakeholders, and partners to ensure mutual success and long-term collaboration. This involves regular communication, trust-building, and proactive engagement to understand needs, address concerns, and deliver consistent value. Strong interpersonal skills, emotional intelligence, and a client-centric approach are essential to navigate challenges and foster mutually beneficial partnerships. Additionally, we track relationship progress, measure satisfaction, and identify opportunities for growth to strengthen connections and drive shared objectives.
Craft compelling narratives that highlight the product’s features, benefits, and unique value propositions to engage target audiences effectively. Develop clear, persuasive messaging across various marketing channels, ensuring consistency in tone and brand voice. Collaborate with cross-functional teams, including marketing, design, and sales, to align product stories with broader business objectives. Gather and analyze customer insights to refine messaging and enhance relevance. Tailor storytelling approaches for diverse platforms, from digital content to presentations, to maximize impact and drive conversions. Stay updated on industry trends and competitor strategies to maintain a competitive edge in product communication.
Skilled in securing favorable agreements through strategic dialogue and compromise, you will leverage your expertise to navigate complex discussions, resolve disputes, and build mutually beneficial outcomes. Your ability to analyze opposing interests, communicate persuasively, and adapt to diverse perspectives will be essential in driving successful negotiations. Whether engaging with clients, partners, or internal stakeholders, you will consistently strive to achieve optimal results while maintaining professional relationships. This role demands a proactive approach, strong emotional intelligence, and a commitment to ethical practices in every interaction.
Diligently pursue outstanding payments to ensure timely and accurate financial reconciliation, addressing discrepancies and engaging with clients or relevant parties as necessary to resolve billing issues.
Market activation involves strategically driving consumer engagement and product visibility to stimulate demand and accelerate sales performance. This role requires a dynamic individual capable of collaborating with cross-functional teams to execute targeted campaigns, leveraging both traditional and digital channels to maximize reach and impact. Responsibilities include developing activation plans, managing promotional activities, analyzing market trends, and ensuring alignment with brand objectives. Candidates should possess strong project management skills, a results-driven mindset, and proficiency in data-driven decision-making to optimize campaign effectiveness and ROI.
Commercial awareness is a fundamental requirement for this position, reflecting a keen understanding of the business environment, market dynamics, and industry trends. Candidates must demonstrate a solid grasp of economic principles, competitive landscapes, and strategic decision-making processes. This knowledge should extend to regulatory frameworks, consumer behavior, and emerging opportunities that impact organizational success. Proficiency in analyzing financial reports, evaluating competitive threats, and identifying growth potential is essential. Additionally, the ability to assess risks, adapt to market shifts, and align business strategies with overarching goals is critical. Strong interpersonal skills and the capacity to communicate complex insights effectively to stakeholders are also expected.
Develop and present daily reports summarizing sales performance to provide real-time insights into revenue, transactions, and customer engagement metrics.
We are seeking a highly motivated individual who demonstrates a strong alignment with the specified criteria and organizational objectives. The preferred applicant will possess the required qualifications and expertise to effectively fulfill the outlined responsibilities and contribute meaningfully to our team.
The right individual excels not merely in communication but in expanding distribution channels, cultivating retailer relationships, maintaining pricing integrity, ensuring consistent follow-through, managing payment collections, and fostering customer loyalty to transform one-time purchasers into repeat buyers.
A fixed base salary of $50,000 per month is provided, complemented by a 2% commission on all sales successfully collected.
Qualifications
OND , Secondary School (SSCE)
Experience Required
2 years
