The OOH Sales Executive—ideally a female candidate to support gender balance—plays a pivotal role in expanding revenue by uncovering, cultivating, and finalizing sales opportunities within billboard advertising, LED screens, transit media, and additional outdoor advertising channels. This position encompasses responsibilities such as prospecting new clients, maintaining existing accounts, crafting tailored proposals, negotiating agreements, and overseeing campaign implementation to align with client specifications. Candidates should demonstrate a deep understanding of Nigeria’s advertising ecosystem, agency dynamics, and direct brand marketing frameworks.
Oversee and execute a comprehensive range of duties, including but not limited to managing daily operations, leading cross-functional teams, and ensuring adherence to company policies and industry regulations. Develop and implement strategic initiatives to enhance productivity, efficiency, and overall performance, while fostering a collaborative work environment. Monitor key performance indicators (KPIs) to assess progress and drive continuous improvement. Collaborate closely with senior leadership to align departmental goals with organizational objectives. Prepare and present detailed reports on operational metrics, project statuses, and financial performance to stakeholders. Identify and mitigate risks to maintain compliance and operational integrity. Additionally, mentor and develop team members to enhance their skills and career growth within the organization.
Proactively seek out and cultivate relationships with new clients across diverse sectors, including brands, agencies, small and medium-sized enterprises (SMEs), political campaigns, and nongovernmental organizations (NGOs).
Cultivate and sustain a robust and consistent pipeline of prospective advertisers to drive revenue growth and business expansion.
Cultivate and sustain enduring partnerships with advertising agencies and brand managers.
Craft media proposals, engage in rate negotiations, and finalize contracts to secure agreements.
Collaborate with the operations team to coordinate site bookings and execute campaigns seamlessly.
Monitor campaign performance metrics and deliver comprehensive proof-of-posting and execution documentation.
Monitor sales revenue to ensure alignment with established goals and generate weekly reports summarizing performance metrics.
Track competitor movements and deliver actionable market insights.
Seeking a skilled professional to fulfill the position of [Job Title], who must demonstrate expertise in [specific skill or field], with a minimum of [X years] of relevant experience. The ideal candidate will possess a [specific degree or certification, if applicable] from an accredited institution and maintain an unwavering commitment to [specific value, e.g., innovation, teamwork, or quality]. Proficiency in [specific software, tool, or language] is essential, along with the ability to analyze complex data and present actionable insights. Strong interpersonal skills and the capacity to collaborate effectively across departments are also required. Additionally, the role demands adherence to industry regulations and the ability to manage multiple priorities in a fast-paced environment.
A bachelor’s degree in marketing, business administration, mass communication, or a closely related discipline is required.
Seeking candidates with a track record of 2 to 5 years in advertising sales, media sales, or out-of-home (OOH) marketing, with a preference for experience within the Nigerian market.
A well-established network encompassing advertising agencies and brand marketing teams is essential.
Demonstrated ability to consistently achieve or surpass sales objectives.
Proven ability to effectively negotiate and deliver compelling presentations.
Proficient knowledge of Nigeria’s outdoor advertising regulatory frameworks, including guidelines from the Lagos State Advertising and Signage Agency (LASSA), the Advertising Practitioners Council of Nigeria (APRON), and relevant state-level authorities, is required.
Possesses strong working knowledge of the Microsoft Office Suite, including Excel, PowerPoint, and Word.
Qualifications
BA/BSc/HND
Experience Required
2 - 5 years
