About the job
Implementing integrated commercial initiatives for Specialized Nutrition within the designated geographical territory to achieve brand equity and endorsement objectives among trade customers, healthcare professionals, and relevant institutions, while driving market share growth for infant-related products.
Engage and interact with the medical channel by planning and executing various activities to enhance its reach and impact.
Develop and implement targeted visit schedules for healthcare professionals and medical institutions to secure their endorsement and foster strong advocacy, ultimately driving recommendations and the acquisition of new users.
Facilitate strategic interactions with healthcare professionals (HCPs) through both group meetings and one-on-one engagements, focusing on brand promotion and/or nutrition education objectives.
Overseeing pivotal healthcare facility accounts, this role involves navigating intricate recommendation processes and fostering collaborative partnerships to fulfill requests for high-value clients.
Gather and interpret critical market data to assess the effectiveness of medical operations and facilitate informed decision-making processes.
Salesforce Effectiveness and Data Management encompasses the strategic optimization of Salesforce functionalities and the meticulous handling of data to enhance operational performance and decision-making processes. This role demands proficiency in configuring, customizing, and maintaining Salesforce systems to align with business objectives while ensuring data integrity, accuracy, and accessibility. Responsibilities include analyzing user requirements, implementing data governance policies, and generating actionable insights through comprehensive data reporting and visualization. Candidates should possess strong technical expertise in Salesforce administration, along with analytical skills to interpret data trends and drive continuous improvement initiatives.
Delivers meticulous medical customer segmentation, profiling, and targeting (PST) strategies to enhance the efficiency and effectiveness of field operations.
The role involves systematically recording and documenting easily retrievable, pertinent information, as well as call interactions, within the CRM system to enhance operational efficiency and support future medical customer engagement initiatives.
Gather, monitor, and present territory-specific insights, market trends, competitive intelligence, and operational forecasts within the CRM system to support medical operations.
Designing and executing strategic consumer marketing initiatives represents a key responsibility within this role, ensuring alignment with overarching business objectives and target audience engagement strategies.
Collaborate in establishing and measuring performance benchmarks for brand-centric campaigns and educational initiatives, ensuring alignment with strategic objectives and desired outcomes.
Track the advancement of community engagement and satisfaction levels related to nutrition outreach initiatives.
Provide essential accountability and support to ensure the successful execution of business-assigned initiatives and projects, driving progress toward core objectives.
Collaborate operationally with the CDSM team to ensure seamless integration of processes and optimal performance across shared objectives.
Deliver instructional sessions to address knowledge and code deficiencies within the secondary Salesforce team regarding SN protocols.
Engage with owners and aisle attendants at trade outlets near hospitals to gather and track market intelligence on SN products, including insights on competitors, and compile comprehensive reports. Follow up consistently and collaborate with the sales team to guarantee optimal product availability.
The company facilitates the preparation, review, and approval of hospital product order requests, ensuring seamless coordination and clear communication throughout the process.
Qualifications
BA/BSc/HND
