Job Summary
Reverse Aesthetics Clinics Limited is in search of a highly skilled and results-oriented Digital Marketer to enhance our team. The successful candidate should possess substantial expertise in digital marketing, paid advertising, website management, and lead generation strategies, thriving in a dynamic and fast-paced setting.
Responsibilities include managing and overseeing daily operations to ensure efficiency and productivity, coordinating with team members to achieve organizational goals, and implementing strategies to improve workflow and performance. Additionally, the role involves analyzing data to identify trends, preparing reports for senior management, and ensuring compliance with company policies and industry regulations. The position may also require conducting training sessions, evaluating employee performance, and addressing any operational challenges that arise. Strong leadership, excellent communication skills, and a proactive approach to problem-solving are essential for success in this role.
Responsible for overseeing the company website’s maintenance and ensuring its content remains current, the incumbent will perform routine updates and manage technical aspects to enhance performance and user experience.
We design, execute, and continuously refine Meta Ads campaigns across Facebook and Instagram to maximize performance and return on investment.
Administering Google Ads and YouTube Ads campaigns encompasses strategic planning, execution, and performance optimization to maximize reach and conversion rates. This role involves conducting keyword research, crafting compelling ad creatives, setting up precise targeting parameters, and continuously monitoring campaign metrics to refine strategies. Proficiency in Google Ads Manager, YouTube Ads Platform, and analytics tools is essential, along with a strong analytical mindset to interpret data and make informed decisions. Additionally, the position requires staying updated with the latest advertising trends and algorithm changes to ensure campaigns remain competitive and effective.
Develop and execute strategic TikTok advertising campaigns, meticulously analyzing performance metrics to optimize audience targeting, ad creative, and bidding strategies. Collaborate with cross-functional teams to align campaign objectives with broader marketing goals, ensuring consistent brand messaging across all ad formats. Monitor daily spend, conversion rates, and ROI while adjusting budgets and creatives as needed to maximize efficiency and effectiveness. Stay updated on TikTok’s evolving ad platform features and algorithm changes to leverage emerging opportunities for enhanced engagement and lead generation.
Execute X (Twitter) ad campaigns proficiently, leveraging advanced targeting options and creative optimization to maximize engagement and conversion rates. Monitor performance metrics rigorously, analyzing key indicators such as click-through rates, impressions, and conversions to refine strategies and enhance ROI. Collaborate cross-functionally with marketing, sales, and creative teams to align campaign objectives with broader business goals. Stay updated on platform algorithm changes and emerging trends to ensure campaigns remain competitive and effective. Maintain meticulous records of campaign budgets, expenditures, and outcomes for reporting and compliance purposes.
Overseeing email marketing initiatives and automated workflows, you will strategically deploy campaigns to engage audiences and drive conversions. Responsible for designing, executing, and optimizing automated email sequences to enhance customer interactions and meet performance metrics. Requires proficiency in email marketing platforms and automation tools, along with a data-driven approach to analyze campaign effectiveness and implement improvements.
Our role involves tracking campaign performance metrics and compiling insightful reports to assess effectiveness and identify areas for optimization.
Developing and executing comprehensive plans aimed at elevating brand recognition, fostering deeper audience engagement, and driving higher conversion rates.
Collaborating effectively with the content and operations teams, this role is designed to foster business growth through strategic alignment and coordinated efforts.
Perform market research and competitor analysis as needed to gather valuable insights and maintain a competitive edge.
Aiding in the development and implementation of online customer acquisition strategies.
Requirements
A minimum of two years of hands-on experience in the field of digital marketing is required for this role.
Proven expertise in overseeing and maintaining websites is essential for this role. The ideal candidate will possess extensive hands-on experience in website administration, ensuring seamless functionality, performance optimization, and up-to-date content management.
Proficient in Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and X (Twitter) Ads, with a solid grasp of their functionalities and best practices.
Possesses a strong background in executing email marketing initiatives and leveraging campaign automation tools to streamline processes and enhance engagement.
Proven skill in evaluating campaign effectiveness and optimizing return on investment.
Proven ability to communicate effectively and maintain strong organizational capabilities.
Proficiency in leveraging digital marketing tools and analytics platforms is required to monitor campaign performance, derive actionable insights, and optimize marketing strategies effectively.
A proactive, creative, and results-driven individual is required for this role. The ideal candidate will demonstrate initiative, innovation, and a strong focus on achieving measurable outcomes.
A six-month probationary period is applicable, during which job performance and overall fit within the team and company will be assessed.
The selected individual will initially serve a two-week probationary period before shifting to a fully remote work arrangement.
Salary
A monthly remuneration of N150,000 will be provided.
Qualified applicants are encouraged to submit their CV via email to reverseaestheticshr@gmail.com, with the job title clearly indicated in the subject line.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
