Job Objective and Summary
The Marketing Officer role serves as an entry-level position offering administrative and operational support to the various marketing teams, including E-Commerce, Marketing Operations, and New Product Development. Reporting to the Senior Manager of Digital Sales, the incumbent will oversee campaign tracking, coordinate store openings, prepare and manage reports, monitor third-party logistics partners, and provide essential administrative assistance to ensure seamless execution across all marketing departments.
Oversee critical responsibilities and primary performance metrics while ensuring alignment with organizational objectives. Execute key result areas by managing essential tasks and driving measurable outcomes. Maintain focus on core functions to achieve strategic goals and enhance operational efficiency. Demonstrate accountability in fulfilling job duties and contribute to the organization’s overall success through consistent performance.
Overseeing reporting and data management functions, this role involves ensuring accurate, timely, and compliant handling of financial and operational data. Key responsibilities include maintaining data integrity, generating reports for stakeholders, and supporting audit and compliance activities. Proficiency in data analysis tools, strong attention to detail, and adherence to regulatory standards are required. The position also demands effective collaboration with cross-functional teams to streamline data processes and enhance decision-making.
We are responsible for gathering and disseminating weekly and monthly performance reports across all marketing departments, incorporating key metrics such as sales data, campaign analytics, and e-commerce KPIs.
Maintain a central marketing dashboard to monitor essential metrics, including store-specific revenue figures, cancellation rates, product availability statuses, and the effectiveness of ongoing campaigns.
Collect and consolidate data from various sources, including physical retail locations and digital platforms, into polished, ready-to-present formats for team meetings and senior leadership evaluations.
Monitor and identify irregularities in weekly data, including substantial store declines, sudden performance spikes, or regional variations, then promptly escalate findings to the appropriate department head for review and action.
Campaign Tracking & Administrative Support involves monitoring and analyzing marketing initiatives to gauge their performance and effectiveness. Key responsibilities include maintaining accurate records of campaign metrics, compiling reports on key performance indicators, and ensuring data integrity across tracking systems. Additionally, this role requires strong organizational skills to manage schedules, coordinate meetings, and handle documentation with precision. Proficiency in data analysis tools and spreadsheet software is essential, as is the ability to communicate findings clearly to stakeholders. The ideal candidate will demonstrate meticulous attention to detail and the capacity to support cross-functional teams in optimizing campaign outcomes.
Monitor campaign deliverables, track deadlines, and maintain up-to-date status reports to ensure projects stay on schedule and within scope.
Record action items and decisions during marketing team meetings, cross-functional reviews, and briefing sessions, then track their progress using our project management tools to ensure timely completion.
Oversee the administration and organization of all marketing-related files, trackers, standard operating procedures (SOPs), and documentation stored in shared drives, while maintaining rigorous version control and ensuring seamless accessibility for all authorized personnel.
Dedicated to facilitating the seamless launch of new retail outlets, this role focuses on orchestrating marketing operations to ensure a successful store opening. The position involves collaborating with cross-functional teams to align promotional strategies, oversee logistical preparations, and execute pre-defined marketing initiatives. Key responsibilities include coordinating with internal departments to streamline processes, managing timelines for campaign rollouts, and ensuring consistent brand messaging across all channels. Proficiency in project management tools, strong organizational skills, and the ability to work under tight deadlines are essential for this position. Prior experience in retail marketing or store openings is highly valued, along with a keen understanding of market trends and consumer engagement strategies.
Provide comprehensive administrative support throughout the complete lifecycle of new store openings, acting as a liaison between Marketing Operations, Store Development, and external vendors.
Monitor the progress of new store openings, ensuring adherence to established timelines and completion of key milestones. Oversee the execution of marketing activation deliverables, including signage, digital listings, and launch campaigns.
Before the launch date and continuing through opening day, confirm that new retail locations are properly registered and accessible on all digital channels, including Google Maps, aggregator applications, the official website, and relevant social media platforms.
Coordinate the procurement and delivery of all opening day marketing materials, including branded assets, point-of-sale materials, and flyers, by managing supplier relationships and ensuring adherence to established timelines.
Responsible for continuously updating a live tracker that monitors the status, opening dates, marketing readiness, and post-opening performance metrics of new stores.
Responsibilities involve overseeing e-commerce operations and managing third-party logistics (3PL) providers to ensure seamless order fulfillment and delivery processes. Key duties include monitoring inventory levels, tracking shipment statuses, and coordinating with warehouse teams to address any logistical challenges. Additionally, the role requires evaluating 3PL performance through KPIs such as on-time delivery rates, order accuracy, and cost efficiency to identify areas for improvement. Regular audits of logistics workflows and inventory accuracy are also essential to maintain operational excellence. Strong analytical and communication skills are necessary to collaborate with vendors, internal stakeholders, and logistics partners effectively.
Daily checks must be performed across all active e-commerce platforms to verify product availability, identifying items that are inaccurately listed as live or have been improperly deactivated.
Oversee the weekly evaluation of 3PL performance metrics, with particular emphasis on cancellation rates by partner.
Collaborate closely with store operators and the operations team to maintain accurate product listings by updating availability status whenever items are out of stock, adhering to the established product availability management framework.
Support the oversight of cancellation reports by monitoring cancellations stemming from product unavailability, incorrect orders, or fulfillment errors, and compiling weekly summaries for review.
The role involves monitoring and evaluating progress through established Key Performance Indicators (KPIs) to ensure alignment with organizational objectives. These metrics will be used to assess efficiency, productivity, and overall performance, enabling data-driven decision-making and continuous improvement initiatives. Regular reporting and analysis of KPIs will help identify trends, highlight areas for enhancement, and support strategic planning efforts.
Ensure weekly reports are consistently accurate, delivered punctually, and require minimal revisions from the team.
New store openings proceed without any marketing-related delays, as all digital listings are live, assets are delivered, and launch campaigns are activated according to schedule.
The E-Commerce team maintains real-time oversight of product availability challenges, while proactively monitoring and escalating 3PL performance metrics.
Campaign trackers and departmental calendars are consistently maintained and updated to ensure accuracy and reliability.
Measurable quarter-on-quarter declines in cancellation rates due to product unavailability have been achieved through diligent monitoring and consistent follow-up efforts.
Seeking candidates with a strong academic foundation in relevant fields, including but not limited to specific disciplines or technical areas. Applicants must demonstrate proficiency in key concepts, methodologies, or industry standards pertinent to the role. Experience with specialized tools, software, or frameworks may be required, depending on the position. A solid understanding of regulatory compliance, best practices, or procedural guidelines is often essential. Additionally, familiarity with emerging trends or innovations in the field can be advantageous. Strong analytical and problem-solving skills are typically expected to effectively interpret and apply knowledge in practical scenarios.
A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related field is required.
Proficient in utilizing foundational data visualization platforms, including Google Looker Studio and Microsoft Power BI.
Individuals should possess a solid understanding of e-commerce platforms or food delivery applications such as Jumia and Chow deck, among others.
Attention to detail is crucial, particularly in data entry, reporting, and campaign tracking.
Proven expertise in Microsoft Excel and/or Google Sheets is required, with the ability to construct and manage dynamic trackers effectively.
We seek candidates with a proven track record of working in Quick Service Restaurants (QSR), Fast-Moving Consumer Goods (FMCG), or retail settings.
Professionals with hands-on involvement in overseeing or collaborating with third-party logistics providers and delivery partners are sought for this role. The position requires familiarity with the coordination, performance tracking, or operational management of external logistics and shipping collaborators to ensure seamless supply chain execution.
Job Specifications
A relevant undergraduate qualification in Marketing, Business, or an equivalent discipline is required.
Membership in a recognized professional body such as LIMN, APRON, or an equivalent organization is a prerequisite for this role.
A minimum of two years of progressive experience in brand management or marketing is required.
To apply, submit your application through our designated method.
To submit your application, please utilize the provided links on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
0 - 2 years
