Role Summary
The Marketing Manager will spearhead DANG’s overarching brand strategy, defining its positioning, fostering growth, and amplifying market presence across every customer interaction, channel, and market segment. This position entails overseeing the brand’s alignment with the company’s vision, commercial goals, customer experience benchmarks, and strategic long-term objectives.
This position emphasizes leadership in brand strategy, fostering cross-functional alignment, and ensuring brand governance while driving market expansion, cultivating partnerships, and overseeing communications. Additionally, it involves overseeing customer-facing brand experiences across digital, retail, experiential, and corporate settings.
Oversee and execute a range of critical duties, ensuring operational efficiency and adherence to established protocols. Lead and coordinate team efforts to achieve project deadlines and organizational goals, fostering collaboration and accountability. Monitor performance metrics to identify areas for improvement, implementing corrective actions when necessary. Serve as a primary point of contact for stakeholders, facilitating clear communication and resolving issues promptly. Support process optimization initiatives to enhance productivity and reduce inefficiencies across departments. Maintain compliance with industry regulations and internal policies, mitigating risks and ensuring organizational integrity. Prepare detailed reports and presentations to provide insights and updates to senior leadership.
We are seeking a strategic thinker to develop and refine our brand strategy, ensuring clear differentiation and compelling positioning in the market. This role requires a deep understanding of consumer insights, competitive analysis, and market trends to shape a brand identity that resonates with our target audience. The ideal candidate will craft cohesive brand narratives, establish brand guidelines, and align cross-functional teams around a unified vision. Strong analytical skills, creativity, and the ability to translate data into actionable insights are essential. Experience in brand management, marketing strategy, or a related field is preferred, with a track record of driving measurable impact through brand initiatives.
Formulate and implement the company’s unified brand strategy, ensuring consistent application across diverse markets, channels, and customer interactions.
To uphold the brand’s commercial viability, cultural resonance, and strategic positioning for sustained growth and market dominance.
Ensure uniformity in messaging, tone, audience perception, narrative approaches, customer interactions, and brand representation across all channels.
Direct the overarching strategy for campaigns, product launches, brand activations, and initiatives, ensuring seamless alignment with organizational business goals and revenue targets.
We collaborate with stakeholders, cross-functional teams, and external agencies to ensure seamless project execution and alignment with strategic objectives. This involves coordinating efforts across diverse teams, managing relationships with external partners, and facilitating clear communication to drive collective success. Responsibilities include aligning priorities, resolving conflicts, and ensuring all parties are informed and engaged throughout the project lifecycle. Strong interpersonal and negotiation skills are essential to foster productive partnerships and achieve mutual goals.
Act as the primary representative of the brand, collaborating with both internal teams and external partners to ensure cohesive messaging and alignment with organizational objectives.
Work collaboratively with Marketing, Sales, Operations, Supply Chain, Finance, Retail, Customer Experience, and Leadership teams to ensure seamless alignment between brand strategy and business execution.
Cultivate and oversee partnerships with agencies, media outlets, collaborators, vendors, influencers, and key strategic partners to enhance brand recognition and achieve performance objectives.
Collaborate with leadership to articulate brand direction, growth objectives, and key strategic initiatives both internally and externally.
We are seeking a dynamic Marketing Growth & Market Expansion professional to drive brand visibility and scale our presence in new and existing markets. The ideal candidate will develop and execute strategic marketing initiatives to boost customer acquisition, engagement, and retention. This role requires a data-driven approach to identify market opportunities, analyze consumer trends, and optimize campaigns for maximum impact. Proficiency in digital marketing tools, SEO, social media strategies, and performance analytics is essential, along with strong project management and cross-functional collaboration skills. Prior experience in market research, competitor analysis, and growth hacking techniques will be highly advantageous. The successful candidate will oversee budget allocation, track KPIs, and deliver measurable results to support long-term business expansion.
Facilitate the execution of key strategic growth initiatives across both established and developing markets, specifically within Nigeria, the US, UK, and Canada.
Drive strategic, brand-focused initiatives aimed at acquiring and retaining customers, enhancing engagement, and generating revenue.
Offer strategic direction for campaigns, product launches, and market expansion initiatives to guarantee alignment with brand and commercial objectives.
Analyze consumer insights, market trends, and competitive positioning to uncover avenues for growth.
We are seeking a skilled professional to oversee performance marketing initiatives and manage channel operations with precision and strategic insight. This role demands meticulous attention to campaign efficiency, budget adherence, and cross-channel performance analysis to maximize return on investment. The ideal candidate will possess a strong analytical mindset, proficiency in digital marketing platforms, and experience in optimizing conversion funnels. Responsibilities include monitoring key performance indicators, refining targeting strategies, and ensuring seamless collaboration between marketing teams and external partners. A deep understanding of attribution models, data-driven decision-making, and emerging marketing trends is essential for success in this position.
Establish the overarching strategy, define the brand’s voice, and set creative benchmarks to guide paid media and growth marketing initiatives across every channel.
Evaluate campaign concepts, messaging frameworks, audience strategy, and creative direction to verify alignment with brand positioning and overarching business objectives.
Collaborate with channel and campaign teams to evaluate performance relative to brand objectives, growth targets, and revenue key performance indicators.
E-Commerce, Retail, and Brand Experience professionals drive digital transformation and enhance customer engagement across online and physical retail channels. They implement strategies to optimize sales performance, improve user experience, and strengthen brand loyalty through data-driven insights and innovative marketing techniques. Responsibilities include managing e-commerce platforms, analyzing customer behavior, overseeing inventory and supply chain logistics, and collaborating with cross-functional teams to deliver seamless omnichannel experiences. Candidates should possess expertise in digital commerce, retail operations, consumer insights, and proficiency with e-commerce tools and analytics platforms. Strong analytical, problem-solving, and communication skills are essential to succeed in this dynamic environment.
Responsibilities include managing brand representation and customer interactions across all owned and partner sales channels, such as the DANG website, marketplaces, retail stores, stockists, and third-party platforms.
Consistently uphold merchandising standards, visual storytelling, brand asset integrity, and customer-facing communication across every touchpoint.
Collaborate with Retail, E-Commerce, and Sales teams to enhance in-store storytelling, trade marketing initiatives, product launches, and customer experience standards.
We are seeking a skilled professional to oversee brand communications, public relations, and narrative management. The ideal candidate will develop and execute strategic messaging to enhance brand reputation, manage media relations, and craft compelling narratives that align with organizational goals. Responsibilities include creating press releases, coordinating media inquiries, and monitoring public sentiment, as well as collaborating with cross-functional teams to ensure consistent messaging across all platforms. Strong writing and communication skills are essential, along with the ability to think strategically and adapt to evolving trends. Experience in PR, communications, or a related field is required, and proficiency in social media management and crisis communications is highly desirable.
Ensure all external brand communications adhere to consistent tone, messaging, storytelling, and positioning standards.
Devise and execute strategic public relations, earned-media, and reputation management initiatives, cultivating media relationships, securing press opportunities, and crafting compelling corporate brand narratives.
Ensure consistent quality and adherence to brand standards in all external communications and materials.
Develop strategic partnerships, organize impactful events, and facilitate collaborative initiatives to enhance brand visibility and stakeholder engagement.
Provide visionary leadership for partnerships, sponsorships, collaborations, events, and brand activations to drive strategic initiatives forward.
Uncover strategic opportunities designed to enhance brand visibility, deepen customer engagement, and drive commercial growth.
Responsible for managing the company’s involvement in various events, industry prospects, award submissions, and strategic partnerships.
We are seeking an experienced professional to oversee our internal brand alignment and corporate social responsibility initiatives. The ideal candidate will ensure consistency in our brand messaging across all departments while spearheading our CSR strategy to enhance our company’s positive impact on society and the environment. Key responsibilities include developing and implementing CSR programs, collaborating with leadership to integrate sustainability practices, and measuring the effectiveness of our brand and CSR efforts. The role requires a strategic mindset, strong communication skills, and a passion for driving meaningful change. Proficiency in stakeholder engagement and project management is essential, along with a deep understanding of ESG (Environmental, Social, and Governance) principles.
Develop and execute internal brand communication strategies to enhance employee engagement with the organization’s culture, values, and commitment to customers.
Assist in the execution of corporate social responsibility and brand positioning strategies that align with the company’s vision for long-term brand development and reputation management.
Seasoned professionals skilled in retail and trade marketing strategies are sought to drive brand visibility and sales growth. Candidates must possess a proven track record in developing and executing multichannel marketing campaigns, along with strong analytical skills to evaluate performance metrics and consumer insights. Responsibilities include collaborating with cross-functional teams to align marketing initiatives with business objectives, optimizing promotional activities to enhance customer engagement, and leveraging market trends to inform strategic decisions. Ideal applicants will have experience in trade marketing, including point-of-sale execution, distributor management, and channel partner coordination, as well as proficiency in digital marketing tools and data-driven methodologies.
Devise and execute a comprehensive retail and trade marketing strategy to align with DANG’s expanding store and stockist network.
Spearhead initiatives for new store openings, in-store activations, trade campaigns, and seasonal retail events to maximize brand visibility and engagement.
Deliver a cohesive brand experience consistently across all touchpoints, including digital platforms, retail locations, marketplaces, and stockist environments.
Collaborate closely with Retail and Sales teams to enhance in-store storytelling, refine visual merchandising strategies, and ensure flawless point-of-sale brand execution.
We spearhead product launches and execute go-to-market strategies to ensure successful product introduction and adoption. This involves developing comprehensive launch plans, coordinating cross-functional efforts, and leveraging market insights to drive customer engagement and revenue growth. Additionally, we analyze performance metrics to refine strategies and optimize future launches.
Drive the strategic direction and market introduction initiatives for innovative product launches spanning diverse categories and geographic regions.
Collaborate with Product, E-Commerce, Sales, and Marketing teams to establish launch positioning, messaging, channel strategy, and campaign direction.
Create and execute launch campaigns and brand initiatives to enhance customer engagement, increase visibility, and drive revenue growth.
Responsible for overseeing reporting and performance management initiatives, ensuring accurate and timely delivery of data-driven insights to support organizational decision-making. Develops and maintains key performance indicators (KPIs) and metrics to monitor progress toward strategic goals. Tracks performance trends, identifies areas for improvement, and recommends corrective actions to enhance operational efficiency. Collaborates with cross-functional teams to align reporting standards and ensure consistency across departments. Prepares comprehensive reports, presentations, and dashboards for leadership and stakeholders, providing clear and actionable insights. Analyzes performance data to assess the effectiveness of initiatives and support evidence-based strategic planning.
Prepare and deliver comprehensive brand performance reports, compelling strategic recommendations, and insightful growth updates tailored specifically for executive leadership.
Track and oversee brand, campaign, and growth performance metrics to facilitate informed, data-backed decision-making and foster ongoing optimization.
To initiate the application process, please follow the standardized submission method outlined below. Ensure all required materials are compiled and submitted in accordance with the specified guidelines. Failure to adhere to these instructions may result in delays or disqualification from consideration. Should you require further clarification regarding the submission procedure, do not hesitate to reach out to the designated contact for assistance.
Please forward your resume to us either through LinkedIn or by emailing hrdanglifestyle@gmail.com.
Qualifications
BA/BSc/HND
