Urban Wish is developing Nigeria’s premier lifestyle and services marketplace, designed to unite individuals with trusted experiences spanning diverse categories via a unified platform.
We seek an innovative and results-driven Creative Marketing & Brand Associate to drive the development and expansion of the Urban Wish brand across digital platforms.
This position is well-suited for an individual with a strong grasp of the following key areas:
In today’s digital landscape, a deep understanding of social media culture is essential for crafting engaging, relevant, and impactful online interactions. This role requires familiarity with emerging trends, platform-specific norms, and audience behaviors across various channels. Candidates must demonstrate the ability to adapt content strategies to align with evolving cultural conversations while maintaining brand authenticity. Proficiency in analyzing engagement metrics and leveraging insights to optimize performance is also critical. Additionally, the position necessitates strong communication skills to collaborate effectively with cross-functional teams and stakeholders.
Digital storytelling involves crafting compelling narratives through multimedia elements such as audio, video, images, and text to engage audiences effectively. This role requires proficiency in storytelling techniques, creative content development, and a solid understanding of various digital platforms. Candidates must demonstrate strong writing skills, a keen eye for visual design, and the ability to adapt content for diverse formats. Responsibilities include producing engaging digital content, collaborating with cross-functional teams, and analyzing audience engagement metrics to refine storytelling strategies. Familiarity with content management systems, video editing software, and basic graphic design tools is essential.
Positioning a brand in contemporary markets involves crafting a distinctive and compelling market identity that resonates with target audiences. This includes defining the brand’s unique value proposition, identifying core customer segments, and differentiating the brand from competitors through strategic messaging and visual identity. Analyzing market trends, consumer behavior, and competitive landscapes is essential to ensure alignment with evolving consumer expectations and industry standards. Additionally, it requires consistent communication across all touchpoints to reinforce brand equity and foster long-term customer loyalty.
We foster creative and visual communication through innovative design solutions.
You should feel at ease in both environments:
Developing innovative marketing strategies and conceptualizing creative promotional initiatives form a key part of this role.
Crafting the necessary visual elements to support project execution.
What You’ll Do
Develop and oversee Urban Wish’s social media strategy across platforms including Instagram, TikTok, LinkedIn, X, and additional channels to enhance brand visibility and engagement.
Craft compelling branded content, conceptualize innovative campaigns, and develop captivating storytelling initiatives.
Craft compelling visual content for social media platforms, including graphics, carousel presentations, newsletters, banners, and other marketing materials to ensure brand consistency and engagement.
Facilitate the execution of digital marketing campaigns and contribute to brand expansion efforts to enhance market presence and engagement.
Assist in upholding a unified visual identity and cohesive tone throughout every customer interaction point.
Collaborate closely with the founders and product team to execute launch campaigns and drive growth initiatives.
Develop and propose innovative concepts for content strategy initiatives, strategic influencer collaborations, key partnerships, and initiatives aimed at fostering community engagement to enhance brand visibility and audience connection.
Provide support in executing email marketing initiatives and promotional campaigns to enhance brand visibility and customer engagement.
Monitor and analyze essential content metrics and engagement performance indicators to evaluate effectiveness and inform strategic decisions.
• Bachelor’s degree in a related field or equivalent experience is required.
• Minimum of three years of relevant professional experience in a similar role is necessary.
• Proficiency in [specific software/tools] and excellent written and verbal communication skills are essential.
• Ability to analyze complex problems and generate innovative solutions is required.
• Strong organizational and time management skills are a must.
• Experience working in a collaborative team environment is preferred.
• Knowledge of [industry-specific regulations/compliance standards] is advantageous.
• Willingness to travel occasionally for project assignments or training may be required.
Demonstrates a comprehensive grasp of social media marketing strategies and digital brand positioning techniques.
Strong proficiency in graphic design tools such as Canva, Figma, Adobe Suite, or comparable platforms is required.
Proficient in developing refined visual content and marketing materials independently.
A keen eye for aesthetics, branding, and contemporary design trends is essential.
Proficient in crafting clear, compelling written content and demonstrating exceptional communication abilities through various mediums.
Driven by initiative and enthusiasm, you thrive in dynamic startup settings, taking ownership of your responsibilities while proactively identifying opportunities for growth.
Demonstrates strong self-management skills with the capacity to work autonomously and deliver results efficiently.
Having prior experience in overseeing brand or business social media accounts is advantageous.
Nice to Have
Professional Rewriting:
A strong background in developing concise video content or motion graphics is essential for this role. Candidates should demonstrate expertise in producing engaging short-form content optimized for various digital platforms. Familiarity with motion graphics tools and techniques is highly advantageous to enhance visual storytelling and communication.
Proven expertise in managing Meta Ads, Google Ads, or influencer-driven marketing campaigns is required.
With expertise in startup environments or within dynamic tech ecosystems, the ideal candidate will possess a strong understanding of innovative business models, emerging technologies, and scalable growth strategies. Experience in fast-paced, agile settings—where adaptability and problem-solving are critical—is highly valued. Familiarity with venture capital, accelerator programs, or entrepreneurial ecosystems is a plus, as is the ability to thrive in collaborative, resource-constrained environments where efficiency and creativity drive success.
Proficiency in photography or foundational video editing capabilities is required.
What We Offer
Seize the chance to become an integral part of a dynamic, early-stage startup in its formative phase, shaping its trajectory from inception.
Direct involvement in the creation of startups, development of brand identities, and formulation of growth strategies is required.
Owners of creative projects enjoy substantial autonomy and ample opportunities to contribute innovative ideas.
Rewards include a market-competitive compensation package alongside robust avenues for professional growth and skill enhancement.
Create a dynamic and supportive work environment that encourages collaboration and adaptability among team members, fostering both individual and collective success while embracing diverse perspectives and approaches.
The opportunity for sustained career advancement and professional development within the organization is significant.
Qualified and enthusiastic individuals are encouraged to submit their CV to careers@urbanwish.com, with the job title included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
3 years
