We are seeking a highly motivated professional to join our team in the capacity of [Job Title]. In this position, you will be responsible for [key responsibility 1], [key responsibility 2], and [key responsibility 3]. The ideal candidate will possess [required skill/qualification 1], [required skill/qualification 2], and [required skill/qualification 3], along with [additional preferred attribute, if applicable]. Additionally, you should have [years of experience, if applicable] in [relevant field or industry], and demonstrate proficiency in [specific tool, software, or skill]. This role offers the opportunity to [mention a key benefit or growth aspect], while contributing to [company goal or project].
Churchgate Group seeks an astute Marketing & Communications Lead to deliver tangible business results for World Trade Center Abuja.
This position is a strategic marketing leadership role with a primary focus on commercial outcomes, rather than purely social media, content, or awareness-driven activities. The ideal candidate will possess the ability to convert marketing expenditures into tangible business results, including lease inquiries, membership enrollments, partnership agreements, and pipeline growth.
You should prioritize metrics like ROAS, CAC, and lead generation over mere impressions or engagement. You will find satisfaction in connecting marketing efforts directly to revenue outcomes. Your focus will be on designing and implementing systems that reliably drive sustainable commercial expansion.
What You Will Do
You will be responsible for developing and executing the complete marketing strategy for WTC Abu Dhabi, providing targeted support to the wider Churchgate Group as needed.
Crafting and executing innovative marketing strategies while leading brand development initiatives to drive growth and enhance market presence requires dynamic leadership and strategic vision. This role demands expertise in brand management, cross-functional collaboration, and data-driven decision-making to ensure alignment with organizational objectives. Responsibilities include overseeing brand positioning, developing integrated marketing campaigns, and analyzing consumer insights to refine strategies continuously. A proven track record in senior marketing roles, exceptional leadership capabilities, and a deep understanding of market trends are essential for success in this position.
Formulate and implement a thorough marketing strategy tailored specifically for WTC Abu Dhabi.
To strengthen brand positioning, ensuring alignment with globally recognized standards in real estate and trade services.
Direct the yearly marketing strategy development, financial allocation, and evaluation of results.
Deliver uniform brand messaging across every WTC Abu Dhabi interaction point.
Deliver dynamic digital marketing strategies and oversee performance management initiatives to drive measurable growth and optimize return on investment. Develop and execute comprehensive campaigns across multiple digital channels, including search, social, email, and display advertising, while leveraging data analytics to refine targeting and enhance campaign effectiveness. Monitor key performance indicators (KPIs) continuously, identify trends and insights, and provide strategic recommendations to senior leadership to inform decision-making. Collaborate with cross-functional teams to integrate marketing efforts with broader business objectives, ensuring alignment with organizational goals. Require proficiency in digital marketing tools and platforms, such as Google Analytics, Meta Ads Manager, and marketing automation systems, along with strong analytical and project management skills.
Responsibilities include managing and monitoring advertising campaigns across Meta, Google, LinkedIn, and programmatic platforms.
Design data-informed digital pathways to capture leads, attract new members, secure leases, and promote events effectively.
Manage all aspects of website optimization, including enhancing SEO and SEM performance, conducting detailed analytics reviews, and structuring content architecture for maximum effectiveness.
Leverage CRM platforms to enhance marketing automation initiatives.
Develop dynamic dashboards to provide real-time monitoring of customer acquisition cost (CAC), return on ad spend (ROAS), pipeline contribution, and key digital performance metrics.
At this position, you will be tasked with executing both traditional and corporate marketing strategies. Your responsibilities will include developing and implementing comprehensive marketing campaigns, overseeing brand management initiatives, and analyzing market trends to identify opportunities for growth. Additionally, you will collaborate with cross-functional teams to ensure alignment with overall business objectives, manage budgets, and measure campaign effectiveness through detailed performance metrics. Proficiency in digital tools, strong analytical skills, and the ability to adapt to evolving market dynamics are essential.
Develop and oversee the creation of brochures, print advertisements, outdoor campaigns, corporate communications, and event marketing initiatives.
Collaborate with media agencies and vendors to execute both above-the-line (ATL) and below-the-line (BTL) campaigns.
Responsibilities include managing corporate collateral such as investment and pitch decks, as well as executive-level presentations.
The role demands expertise in crafting compelling content, managing communications strategies, and executing public relations initiatives to enhance brand visibility and engagement. Candidates must possess strong writing skills, a keen understanding of media relations, and the ability to develop impactful PR campaigns. Responsibilities include creating press releases, managing social media presence, coordinating events, and fostering relationships with journalists and influencers. Proficiency in digital marketing tools, crisis management, and data-driven storytelling is essential. A Bachelor’s degree in Communications, Public Relations, or a related field is required, along with proven experience in content creation and PR execution.
Develop and execute a cohesive content strategy spanning social media, digital platforms, print materials, events, and stakeholder communications to ensure consistent brand messaging and engagement across all channels.
Oversee press relations by developing strategic communications materials, including talking points and crisis management protocols, to safeguard and enhance brand reputation.
Craft compelling narratives that amplify WTC Abu Dhabi’s distinguished brand identity.
We gather, analyze, and interpret market trends, customer behavior, and competitive landscape data to provide actionable insights that drive strategic decision-making. This role involves conducting in-depth research, monitoring industry developments, and assessing customer needs to identify opportunities and risks. Key responsibilities include managing data sources, performing competitive benchmarking, and delivering clear, data-driven recommendations to stakeholders. Candidates should possess strong analytical skills, proficiency in data analysis tools, and experience in market research or a related field. Additionally, excellent communication abilities are required to present findings effectively to cross-functional teams.
Perform comprehensive market research, assess competitive landscapes, and segment customer groups to identify key trends and opportunities.
Transform data-driven insights into strategic, executable recommendations that inform and guide both sales and executive leadership teams, facilitating informed decision-making and driving organizational growth.
Stay informed about emerging developments and shifts within the real estate, membership, trade services, and events sectors to uphold a competitive edge.
Sales Enablement is responsible for equipping the sales team with the essential resources, insights, and tools required to engage prospects effectively and close deals efficiently. This role involves collaborating closely with marketing, product, and sales leadership to ensure alignment on strategic initiatives, messaging consistency, and the delivery of high-impact training programs. Key responsibilities include developing and refining sales playbooks, creating compelling sales collateral, and analyzing performance metrics to identify trends and opportunities for improvement. Additionally, the position requires a deep understanding of the sales process, strong project management skills, and the ability to adapt training and enablement strategies based on market and organizational needs. A Bachelor’s degree in Business, Marketing, or a related field is preferred, and prior experience in sales enablement, sales operations, or a similar role is highly advantageous.
Collaborate effectively with Sales, Trade Services, and Operations teams to align marketing initiatives with key commercial goals.
Design and execute toolkits and marketing initiatives specifically aimed at generating tangible revenue growth.
Deliver comprehensive training sessions to internal teams, focusing on brand standards, leadership management, and campaign execution as needed.
The role involves managing events and cultivating strategic partnerships, ensuring seamless execution and fostering long-term collaborations. Responsibilities include planning, coordinating, and overseeing events of varying scales, from small gatherings to large-scale conferences, while maintaining strong relationships with partners to drive mutual growth. Additionally, the position requires identifying and securing new partnership opportunities, negotiating agreements, and monitoring performance to ensure alignment with organizational objectives. Strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment are essential. Proficiency in event management software, CRM tools, and exceptional communication abilities are also required to succeed in this role.
Direct the design, coordination, and implementation of key corporate events, including high-profile trade delegations, networking mixers, and industry conferences.
Develop and oversee strategic alliances with embassies, chambers of commerce, international trade organizations, and investment authorities to foster mutually beneficial collaborations.
Strengthen WTC Abu Dhabi’s standing within global trade and business networks.
Experienced professionals are sought to lead teams and oversee vendor relationships, ensuring seamless collaboration and operational efficiency. The role involves guiding cross-functional teams toward shared objectives while managing external partnerships to meet organizational goals. Strong interpersonal and negotiation skills are essential to foster productive vendor engagements and maintain high standards of service delivery. Responsibilities include aligning team efforts with strategic priorities, resolving conflicts, and ensuring compliance with contractual agreements. Proficiency in vendor performance evaluation and contract administration is required to drive continuous improvement and mitigate risks. This position demands a results-oriented approach, adaptability, and the ability to balance multiple priorities in a fast-paced environment.
Oversee the internal marketing team and collaborate with external partners such as designers, media agencies, digital consultants, and event collaborators.
Deliver all marketing materials promptly while maintaining exceptional quality standards.
Professional Rewriting:
Responsible for engaging in vendor contract negotiations and ensuring adherence to mutually agreed performance metrics and deliverables.
Success is characterized by a commitment to excellence in delivering high-quality, innovative solutions that drive measurable business impact. It is achieved through the ability to collaborate effectively with cross-functional teams, adapt to evolving priorities, and consistently meet or exceed performance targets. Strong analytical and problem-solving skills, along with a results-oriented mindset, are essential for identifying opportunities and implementing strategic initiatives. Success also hinges on fostering a culture of accountability, continuous improvement, and customer-centricity while maintaining a high standard of professionalism and integrity.
Achievement in this position will be evaluated based on tangible commercial results, such as:
Generates qualified prospects for leasing opportunities, memberships, and event attendance through targeted outreach and engagement strategies.
Contributes to the generation and maintenance of the revenue pipeline by leveraging marketing efforts.
Leasing and sales support involves developing and executing strategic marketing initiatives aimed at bolstering sales efforts.
Driving a tangible rise in WTC membership enrollments is a core responsibility, ensuring a measurable and sustained growth in participant numbers.
Establishing new strategic partnerships with embassies, chambers of commerce, and trade associations represents a key responsibility.
Positioning WTC Abu Dhabi as Nigeria’s leading destination is the core responsibility of this role.
Enhanced market presence has been achieved through greater share of voice, strengthening the company’s competitive positioning.
Deliver measurable return on advertising spend (ROAS) and maintain customer acquisition cost (CAC) within predefined targets to ensure efficient budget utilization and sustainable growth.
What We Are Looking For
We seek a seasoned commercial marketing manager, distinct from the role of a social media manager.
The ideal candidate will likely possess the following qualifications:
7–12 years of professional experience in marketing, encompassing a diverse range of digital and traditional channels, is required.
Achieved consistent success in executing multichannel campaigns that deliver tangible commercial results.
Proficient in a broad spectrum of digital marketing channels, including Meta, Google, and LinkedIn platforms, as well as programmatic advertising, SEO/SEM strategies, and CRM automation tools.
Candidates should possess a proven track record of engaging with senior leadership, including C-level executives, demonstrating strong interpersonal skills and the ability to communicate effectively at an executive level. This role requires the capacity to build and maintain high-level relationships, convey complex ideas clearly, and align strategic objectives with executive stakeholders. Experience in executive engagement is essential to ensure seamless communication and collaboration.
Proven capability to assume VP responsibilities as needed, demonstrating poise in interactions with both internal teams and external partners.
Maturity in a professional setting and the ability to project strong leadership are essential qualities for this position.
A strong capacity for systematic implementation is required, including the ability to develop plans, allocate budgets, create dashboards, and generate reports.
A bachelor’s degree in Marketing, Business, Communications, or a closely related discipline is required for this role.
A background in a related field is advantageous, with additional consideration given to candidates possessing relevant experience or specialized knowledge.
Our ideal candidate will have experience in sectors such as real estate, hospitality, membership-based organizations, retail, financial services, or luxury service industries.
We offer the opportunity to gain exposure to a multinational organization, providing valuable experience in a global business environment. This role requires collaboration with international teams, adherence to diverse cultural practices, and the ability to navigate complex organizational structures. Ideal candidates will possess strong cross-cultural communication skills, adaptability, and a keen understanding of global business operations. The position involves contributing to projects that span multiple regions, ensuring alignment with overarching company strategies while fostering innovation and efficiency across borders.
Professional rewrite:
Candidates should possess a strong background in B2B or enterprise-level marketing initiatives, demonstrating expertise in strategies tailored to complex organizational environments.
Delivering exceptional experiences within premium or luxury brand environments is essential. This role demands a deep understanding of high-end service standards and a commitment to cultivating an exclusive client experience. Candidates must possess refined interpersonal skills, a polished demeanor, and the ability to anticipate and fulfill sophisticated client needs with discretion and elegance.
Possesses a comprehensive understanding of international trade ecosystems and business councils.
We invite you to join Churchgate to contribute to a dynamic, mission-driven organization that values collaboration, innovation, and excellence. Your expertise will support our commitment to delivering high-impact solutions while fostering a culture of continuous growth and professional development. As a valued member of our team, you will engage in challenging and rewarding work that aligns with your skills and career aspirations, all while making a meaningful difference in our shared success.
This role offers the chance to spearhead marketing efforts for World Trade Center Abuja, one of Nigeria’s most renowned developments. In this position, you will construct a robust commercial marketing framework that directly influences revenue, collaborate closely with senior leadership, and execute campaigns that deliver quantifiable business expansion.
Submit the following materials through our careers page.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
7 - 12 years
