Seeking a highly motivated professional to fill a key position within our dynamic organization. The successful candidate will undertake a diverse range of duties, including strategic planning, team leadership, and project execution. Responsibilities encompass managing client relationships, analyzing market trends, and ensuring adherence to company policies and industry regulations. Applicants must possess a minimum of five years of relevant experience, a bachelor’s degree in a related field, and exceptional problem-solving skills. Proficiency in industry-specific software and strong communication abilities are also essential. This role demands adaptability, a results-driven mindset, and a commitment to continuous improvement.
Churchgate Group seeks a commercially astute Marketing & Communications Lead to deliver tangible business results for World Trade Center Abuja.
This role is not merely focused on social media, content creation, or awareness initiatives; rather, it is a strategic commercial marketing leadership position designed for an individual who can effectively convert marketing investments into increased lease inquiries, membership enrollments, partnership agreements, and pipeline growth.
You should prioritize metrics like ROAS, CAC, and lead generation over traditional measures such as impressions and engagement. Revenue attribution must drive your marketing decisions, and you will thrive in developing repeatable frameworks that drive measurable commercial success.
What You Will Do
You will be responsible for developing and executing the comprehensive marketing strategy for WTC Abu Dhabi, providing targeted support to the broader Churchgate Group as needed.
We are seeking an accomplished professional with a strong track record in shaping and executing strategic marketing initiatives to elevate brand presence and drive business growth. The ideal candidate will possess extensive experience in brand leadership, leveraging deep market insights and innovative strategies to build and sustain competitive advantage. Key responsibilities include developing comprehensive marketing plans, overseeing brand positioning and messaging, and ensuring alignment with overarching business objectives. Additionally, the role demands expertise in cross-functional collaboration, data-driven decision-making, and the ability to mentor and guide marketing teams toward achieving measurable results. Candidates must demonstrate proficiency in both traditional and digital marketing channels, along with a keen understanding of consumer behavior and market trends. A proven ability to analyze performance metrics, optimize campaigns, and adapt strategies in response to evolving market dynamics is essential.
Craft and implement a robust, all-encompassing marketing strategy tailored specifically for WTC Abu Dhabi.
Elevate brand positioning to meet the stringent benchmarks set by global real estate and trade service industries.
Orchestrate the comprehensive annual marketing planning process, manage budget allocation, and conduct rigorous performance evaluations to ensure strategic alignment and measurable outcomes.
Deliver uniform brand messaging consistently across every WTC Abu Dhabi engagement point.
Digital Marketing & Performance Management
We seek a skilled professional to oversee digital marketing initiatives and optimize performance metrics. The role involves strategic planning, campaign execution, and data-driven analysis to enhance online engagement and conversion rates. Ideal candidates must possess expertise in digital channels, analytical tools, and performance tracking methodologies, with a proven track record of delivering measurable results. Responsibilities include developing and implementing marketing strategies, monitoring KPIs, and refining tactics based on performance insights to maximize ROI. Strong analytical, creative, and technical abilities are essential for success in this position.
Supervise initiatives across Meta, Google, LinkedIn, and programmatic platforms.
Design and implement data-driven digital funnels tailored for lead generation, membership acquisition, leasing, and event promotion to maximize conversion and engagement.
Oversee the enhancement of website performance through strategic SEO/SEM initiatives, in-depth analytics evaluation, and meticulous content architecture design.
Leverage customer relationship management systems to automate marketing processes and enhance campaign efficiency.
Create dynamic dashboards to monitor critical metrics such as Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), pipeline contribution, and key digital performance indicators in real time.
Traditional and corporate marketing encompass a wide array of strategies aimed at establishing and enhancing brand recognition, fostering customer loyalty, and driving business growth. This discipline involves leveraging established channels such as print media, television, radio, and direct mail, alongside corporate branding initiatives to cultivate a cohesive and professional image. Marketing professionals in this field are tasked with conducting market research to identify target demographics, crafting compelling messaging tailored to specific audiences, and executing campaigns that align with organizational objectives. Additionally, they monitor performance metrics to assess effectiveness, refine approaches, and ensure alignment with broader business goals. Strong analytical skills, creativity, and the ability to collaborate across departments are essential for success in this dynamic and multifaceted environment.
Spearhead the creation and execution of brochures, print advertisements, outdoor campaigns, corporate communications, and event marketing initiatives.
Collaborate closely with media agencies and external partners to execute both above-the-line (ATL) and below-the-line (BTL) campaigns.
Responsible for the development, review, and management of corporate collateral assets such as investment and pitch decks, as well as high-level executive presentations.
We are seeking a dynamic professional to oversee content creation, communications strategies, and public relations initiatives. The ideal candidate will develop and execute compelling narratives across multiple platforms, ensuring brand consistency and messaging alignment. Responsibilities include managing media relations, crafting press releases, and coordinating promotional campaigns. Additionally, they will oversee internal and external communications, analyze engagement metrics, and refine strategies based on performance insights. Proficiency in digital marketing tools, strong writing skills, and experience in crisis communication are essential. A bachelor’s degree in communications, marketing, or a related field is required, along with at least three years of relevant experience.
We are responsible for developing and overseeing a cohesive content strategy spanning social media, digital platforms, print publications, event promotions, and external stakeholder communications. This role involves crafting and executing comprehensive content plans that align with organizational goals while ensuring consistency and impact across all channels. Additionally, we collaborate with cross-functional teams to create compelling narratives and deliver key messaging that enhances brand visibility and engagement.
Oversee media relations, crafting strategic talking points, handling crisis communications, and safeguarding brand reputation.
Elevate brand narratives to strengthen WTC Abuja’s premium positioning through compelling storytelling initiatives.
We gather and analyze market data to identify trends, customer preferences, and competitive dynamics. This role involves researching industry developments, evaluating customer feedback, and assessing market opportunities to inform strategic decision-making. Key responsibilities include compiling detailed reports, presenting insights to stakeholders, and collaborating with cross-functional teams to support data-driven initiatives. Proficiency in market research tools, strong analytical skills, and the ability to interpret complex information are essential requirements for this position.
Perform comprehensive market research, thorough competitive analysis, and detailed customer segmentation to identify emerging trends, assess competitive positioning, and define target market opportunities.
Convert insights into practical, executable recommendations tailored for sales and executive leadership teams.
Monitor industry developments across real estate, membership programs, trade services, and events to maintain a competitive edge in the market.
Sales Enablement professionals drive revenue growth by equipping sales teams with the tools, resources, and strategies necessary to engage prospects effectively. They collaborate with marketing, product, and sales leadership to develop training programs, sales collateral, and enablement frameworks that align with business objectives. These experts analyze sales performance data to identify gaps, refine messaging, and implement scalable solutions that enhance productivity and close rates. Additionally, they stay abreast of industry trends and competitive insights to ensure the sales organization remains agile and competitive in dynamic markets.
Collaborate seamlessly with Sales, Trade Services, and Operations teams to align marketing initiatives with commercial goals effectively.
Design and implement strategic toolkits and marketing campaigns specifically engineered to deliver quantifiable revenue growth and measurable business impact.
Conduct training sessions for internal teams on brand standards, oversee management processes, and provide leadership in campaign execution as needed.
We are seeking a dynamic professional to lead our Events & Partnerships initiatives, focusing on fostering strategic collaborations and enhancing our organizational reach. The ideal candidate will possess exceptional organizational skills, a keen eye for detail, and the ability to manage multiple projects simultaneously. Responsibilities include planning, coordinating, and executing high-impact events, as well as cultivating and maintaining strong partnerships with key stakeholders. Proficiency in project management tools, strong communication skills, and a track record of delivering successful events are essential. Additionally, the role requires experience in negotiation, budget management, and vendor relations to ensure seamless operations and cost-effective solutions.
Oversee the strategic planning and seamless implementation of key corporate events, including high-profile trade delegations, professional networking mixers, and major industry conferences.
Develop and oversee strategic alliances with embassies, chambers of commerce, international trade organizations, and investment promotion agencies to expand collaborative opportunities and strengthen market presence.
Enhance the strategic positioning of WTC Abu Dhabi within international trade and business networks.
Experienced professionals are sought to oversee team operations and cultivate strategic partnerships with external vendors, ensuring seamless collaboration and optimal resource allocation. This role demands strong interpersonal skills to guide and motivate team members while negotiating and maintaining relationships with third-party suppliers. Responsibilities include fostering a productive work environment, aligning vendor performance with organizational goals, and addressing any operational challenges that may arise. Candidates must demonstrate proven leadership capabilities, exceptional communication abilities, and a track record of effective vendor relationship management to succeed in this dynamic position.
Oversee both internal marketing personnel and external collaborators such as designers, media agencies, digital consultants, and event partners to ensure cohesive execution of marketing initiatives.
Deliver all marketing outputs with excellence and punctuality, maintaining consistently high standards throughout.
Responsible for negotiating vendor agreements and ensuring compliance with mutually established deliverables while overseeing ongoing performance assessments.
What constitutes success in this role is defined by consistently delivering high-quality results, meeting or exceeding performance targets, and contributing to the overall growth and efficiency of the team. Achieving success involves demonstrating strong problem-solving skills, adaptability in dynamic environments, and a commitment to continuous improvement. Additionally, fostering collaboration, maintaining clear communication, and aligning actions with company values and objectives are essential. Success also entails proactively identifying opportunities for innovation, ensuring timely project completion, and consistently upholding professional standards in all responsibilities.
Achievement in this position will be assessed through tangible commercial results, such as:
Experienced professionals are sought to cultivate and secure qualified leads across leasing, memberships, and event initiatives.
Pipeline contributions include revenue generated from marketing-driven sources.
Leasing/Sales Support professionals design and execute marketing initiatives specifically crafted to bolster sales efforts.
Achieving measurable growth in WTC membership sign-ups is a key responsibility.
Partnerships – Development of new strategic alliances with embassies, chambers of commerce, and trade associations.
Positioning WTC Abu Dhabi as Nigeria’s foremost business destination.
Enhanced market presence has been achieved through a greater share of voice, driving brand recognition and competitive positioning.
ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) must remain within established targets, ensuring efficient allocation of advertising budgets while maintaining profitability. This metric-driven approach evaluates the effectiveness of marketing expenditures by measuring revenue generated per dollar invested in advertising and compares total acquisition expenses to customer lifetime value. Consistently meeting these benchmarks is essential for sustaining scalable growth and optimizing financial performance.
What We Are Looking For
We seek a seasoned Commercial Marketing Manager—an individual distinct from a Social Media Manager—capable of driving strategic initiatives to enhance brand visibility, foster customer engagement, and optimize revenue growth through targeted commercial campaigns and market expansion efforts.
The ideal candidate will probably possess the following qualifications:
7–12 years of progressively responsible marketing experience, encompassing both digital and traditional channels, is required.
Demonstrates extensive experience in executing multichannel campaigns that consistently yield measurable commercial results.
Demonstrates extensive expertise in digital marketing channels, including Meta, Google, LinkedIn, programmatic advertising, search engine optimization/optimization (SEO/SEM), and CRM automation tools.
Skilled in engaging with senior leadership, including C-level executives, to facilitate strategic discussions and decision-making processes.
Capable of stepping into the VP’s role as needed, with a strong aptitude for confidently engaging both internal teams and external stakeholders.
Maturity in a professional setting, coupled with the ability to project strong leadership qualities, is essential. Candidates must demonstrate a level of experience and personal development that enables them to guide teams effectively and make sound decisions under pressure. This role requires an individual who can inspire confidence and foster a productive work environment through their composed demeanor and strategic thinking.
Demonstrates a structured approach to execution through meticulous planning, budget management, dashboard development, and comprehensive reporting.
A bachelor’s degree in Marketing, Business, Communications, or a related discipline is required for this position.
Candidates with a background in relevant fields will be given preference, though it is not a mandatory requirement.
Professionals with backgrounds in real estate, hospitality, membership-based organizations, retail, financial services, or luxury service sectors are encouraged to apply.
With this role, you will gain significant exposure to a multinational organization, enhancing your understanding of global business operations. This position offers the opportunity to collaborate with diverse teams across various regions, fostering cross-cultural communication and professional development. You will engage with international stakeholders, contributing to strategic initiatives and gaining insights into different market dynamics. The experience will broaden your perspective on industry trends, corporate governance, and best practices in a global context.
Over three years of hands-on experience in enterprise or B2B marketing environments is required.
We seek a professional with a proven background in luxury or premium brand environments to join our team. The ideal candidate will bring extensive experience in delivering exceptional client experiences within high-end settings, demonstrating a refined understanding of service excellence and brand prestige. Proficiency in maintaining the highest standards of presentation, discretion, and personalized service is essential, along with the ability to cultivate lasting relationships with discerning clientele. Strong interpersonal skills and an unwavering commitment to upholding the brand’s reputation are required.
Possesses comprehensive knowledge of international trade ecosystems and business councils.
Why consider joining Churchgate? This role offers a dynamic environment where collaboration and innovation drive our success. Candidates must possess strong analytical skills, proficiency in relevant software, and a minimum of three years of experience in a comparable field. The ideal applicant will demonstrate exceptional problem-solving abilities, effective communication skills, and a commitment to continuous learning. Key responsibilities include managing complex projects, analyzing data to inform strategic decisions, and fostering teamwork across departments. Additionally, the position requires adaptability to evolving industry trends and a proactive approach to overcoming challenges.
This role presents a unique opportunity to spearhead marketing initiatives for World Trade Center Abuja, one of Nigeria’s most prestigious developments. You will develop a robust commercial marketing strategy that directly drives revenue, collaborate closely with senior leadership, and execute campaigns that deliver measurable business growth.
Submit the following materials through our careers page to facilitate your application.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
7 - 12 years
