The Role
We seek a Creative Lead to jointly lead our branding and marketing efforts, tasked with establishing, safeguarding, and enhancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
As both a strategist and a hands-on creator, you excel at developing strategic creative visions and executing them with precision. Your role involves transforming commercial goals into compelling concepts that drive brand awareness, consumer desire, and sales growth, while maintaining the discipline required to deliver projects consistently—aligned with brand identity and on schedule.
What You’ll Own
Crafting and upholding a cohesive brand strategy, ensuring consistent messaging and positioning across all channels, while maintaining the integrity and equity of the brand over time.
You will be responsible for developing and maintaining Bottle King’s brand identity, positioning, and visual standards, ensuring they remain consistent and impactful.
Enforce brand guidelines rigorously and ensure strict adherence to them across all channels and initiatives.
Deliver a consistently premium and cohesive experience at every customer interaction point.
Orchestrate strategic programs designed to enhance brand visibility and reshape consumer perception.
We are seeking a visionary creative leader to provide strategic direction and oversee the conceptual development of innovative campaigns, ensuring alignment with brand identity and business objectives. This role requires extensive experience in guiding cross-functional teams through the creative process, from initial ideation to final execution, while maintaining a keen understanding of market trends and consumer insights. The ideal candidate will possess a strong portfolio demonstrating expertise in multiple mediums, exceptional leadership skills, and the ability to inspire creativity across all levels of the organization. Responsibilities include mentoring junior creatives, fostering a collaborative work environment, and delivering high-impact creative solutions that drive engagement and brand growth.
Spearhead the development and implementation of campaigns, overseeing their entire lifecycle from initial brief through to final delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video productions, advertising campaigns, and events.
Establish and maintain stringent quality standards for all creative deliverables.
Campaigns & commerce:
Partner with marketing to build integrated, channel-spanning campaigns.
Translate promotional initiatives, seasonal events, and special campaigns into impactful, engaging creative content.
Devise innovative strategies to establish Bottle King as a standout leader in its competitive landscape.
Provides strategic direction and oversight for content and design initiatives, ensuring alignment with organizational goals and brand standards. Leads cross-functional teams to develop and execute cohesive content strategies, digital experiences, and visual design solutions. Sets creative vision while maintaining consistency across platforms, channels, and campaigns. Collaborates with stakeholders to define objectives, measure performance, and optimize user engagement. Requires a proven track record in content strategy, design leadership, and team management, with expertise in UX/UI principles and digital marketing best practices. Strong communication skills and the ability to inspire innovation are essential.
Seasoned designers, content strategists, photographers, videographers, and independent contractors collaborate to deliver exceptional creative work.
Before granting final approval, meticulously evaluate and endorse all creative assets scheduled for public release.
Responsible for managing production processes spanning social media, websites, email campaigns, digital advertisements, print materials, and event branding initiatives.
Our role demands expertise in digital and social media strategy development, implementation, and management to elevate brand visibility and engagement across various online platforms. You will be responsible for crafting compelling content, analyzing performance metrics, and optimizing campaigns to meet business objectives. Proficiency in analytics tools, content creation software, and a deep understanding of digital marketing trends are essential. Additionally, you will collaborate with cross-functional teams to ensure cohesive messaging and consistent brand representation. Strong analytical skills, creativity, and the ability to adapt to evolving digital landscapes are required to drive measurable results and foster meaningful audience connections.
Oversee and shape the strategic direction of content for both social media platforms and bottleking.ng, ensuring alignment with brand objectives and audience engagement goals.
Identify and capitalize on upcoming creative trends proactively.
Leverage campaign insights and audience analytics to enhance the effectiveness of creative content.
Oversee production processes and project execution to ensure efficient and timely delivery of objectives. Coordinate cross-functional teams, allocate resources, and monitor progress to maintain project milestones. Develop and implement production schedules, quality control measures, and risk mitigation strategies to optimize operational performance and meet organizational goals.
Develop and manage creative calendars and production schedules to ensure timely execution of projects.
Collaborate effectively with internal stakeholders and external partners to ensure alignment and seamless project execution.
Deliver multiple campaigns at once — on time and on budget.
Success is evaluated through a combination of quantitative metrics and qualitative feedback to ensure alignment with organizational goals. Key performance indicators (KPIs) are established at the outset to track progress against predefined benchmarks, while regular performance reviews provide insights into areas of strength and opportunities for improvement. Collaboration with stakeholders is essential to gather diverse perspectives and refine objectives as needed. Additionally, innovative problem-solving and adaptability to changing circumstances are assessed to determine overall effectiveness in driving team and company success.
Ensuring uniformity and cohesion in branding across all digital and physical channels is essential.
The scope of this role encompasses expanding campaign visibility and fostering audience interaction.
Elevating brand visibility and expanding the target audience are critical objectives.
Ensuring timely delivery of creative assets and efficient turnaround times remains a top priority.
Ensuring excellence and impact in all creative deliverables is paramount. The role demands a consistent focus on producing high-caliber, results-driven creative work that aligns with strategic objectives and resonates with target audiences. Attention to detail, innovation, and adherence to brand standards are essential to maintaining the integrity and effectiveness of the creative output.
Drives contributions to lead generation, sales performance, and overall revenue growth through strategic initiatives and targeted efforts.
What You’ll Bring
Accumulated experience in pertinent fields is essential. Candidates should possess a track record demonstrating proficiency in relevant roles, showcasing a minimum of [X] years of hands-on work. Familiarity with [specific skills or industries] is required, along with a deep understanding of [key concepts or processes]. Previous responsibilities have included [list key tasks], ensuring a seamless integration of theoretical knowledge with practical application.
With a minimum of five years of experience in creative leadership, brand strategy, or marketing communications, we seek a candidate who demonstrates a strong background in these areas.
Demonstrated expertise in brand development and strategic management, coupled with a proven ability to lead and mentor creative teams.
A proven track record showcasing expertise in branding initiatives, campaign creation, and leading creative teams with distinction.
Capabilities include expertise in data analysis, proficiency in programming languages such as Python and SQL, and familiarity with data visualization tools like Tableau or Power BI. Candidates should possess strong problem-solving skills, the ability to interpret complex datasets, and experience in designing and implementing machine learning models. Additionally, knowledge of cloud platforms (e.g., AWS, Azure) and big data technologies (e.g., Hadoop, spark) is preferred. Effective communication skills are required to convey technical insights to non-technical stakeholders, along with a collaborative mindset to work within cross-functional teams. A commitment to continuous learning and staying updated with industry trends is essential.
Crafting compelling brand narratives and compelling visual storytelling are essential.
Demonstrates a strong understanding of marketing principles and consumer behavior dynamics.
Demonstrates a mastery of design principles and methodologies, with the ability to apply them effectively in practice.
Skilled in effectively conveying ideas with clarity and delivering compelling presentations.
Balancing innovative thinking with pragmatic commercial considerations is essential.
Demonstrates exceptional proficiency in overseeing projects and fostering effective relationships with stakeholders.
Craftsmen and artisans who specialize in metalworking rely on a diverse array of tools to execute their work with precision. These indispensable instruments range from traditional hand tools, such as hammers, chisels, and files, to advanced power tools, including electric drills, grinders, and welding machines. The selection of equipment often depends on the specific task at hand, whether it involves forging, shaping, or assembling metal components. Additionally, specialized tools like dies, jigs, and measurement devices ensure accuracy and efficiency in the metalworking process. To maintain optimal performance, these tools require regular inspection, proper maintenance, and adherence to safety protocols.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or alternative design software is required.
We develop and employ various social content creation tools to streamline and enhance our digital marketing efforts. These tools assist in crafting engaging posts, scheduling content, analyzing performance metrics, and managing multiple social media platforms efficiently. Familiarity with platforms like Hootsuite, Buffer, or Sprout Social is essential, along with proficiency in graphic design software such as Canva or Adobe Creative Suite. Additionally, candidates should possess strong writing skills, a keen eye for trends, and the ability to interpret data to optimize content strategies. Experience in social media management and a proven track record of increasing engagement and reach are highly valued.
Working knowledge of video production and editing.
Familiarity with digital marketing platforms and analytics.
Nice to Have:
A minimum of two years’ experience in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands is required.
Proficiency in emerging digital content trends and social media-centric marketing strategies is essential.
Demonstrated leadership in executing brand refresh initiatives or full-scale rebranding projects.
Qualified applicants are invited to submit their CV and a portfolio showcasing outstanding brand and campaign projects to hr@bottleking.ng, with the job title included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
