The Role
We seek an experienced Creative Lead to jointly oversee our branding and marketing efforts, tasked with establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
A dynamic blend of strategist and artisan, you seamlessly transition between crafting visionary concepts and bringing them to life with precision. Translating commercial goals into compelling ideas that cultivate awareness, drive desire, and boost sales, you uphold the highest standards of execution—delivering work that is on-brand, on time, and consistently impactful.
What You’ll Own
Crafting and upholding the brand’s strategic vision and ensuring consistent alignment with its core identity and values are key responsibilities. This role involves developing comprehensive brand strategies, overseeing their implementation, and safeguarding the integrity of the brand across all touchpoints. Additionally, it requires monitoring market trends, competitor activities, and consumer insights to refine positioning and maintain relevance in a dynamic landscape.
Shape and reinforce Bottle King’s brand identity, refine its market positioning, and uphold high visual standards to ensure consistency and recognition across all platforms and materials.
Uphold and enforce stringent brand guidelines consistently across all platforms and communications to ensure cohesive brand representation and integrity.
Deliver a cohesive and high-quality representation at every interaction with customers.
Spearhead projects designed to enhance brand recognition and shape consumer perception.
We are seeking a visionary leader to oversee the conceptual and visual direction of our projects, ensuring alignment with brand identity and strategic goals. This role demands a strong grasp of design principles, innovative thinking, and the ability to inspire cross-functional teams. Responsibilities include leading brainstorming sessions, developing design frameworks, and collaborating with marketing, product, and executive teams to deliver cohesive, high-impact creative solutions. The ideal candidate will have a proven track record in creative leadership, exceptional communication skills, and a portfolio that demonstrates both artistic vision and business acumen.
Develop and oversee the entire lifecycle of campaigns, starting from initial briefing through to final delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video, video production, advertising initiatives, and event execution.
Establish and uphold rigorous standards of excellence for all creative deliverables.
Drive revenue growth and customer engagement through strategic campaign development and commerce initiatives, leveraging data-driven insights to optimize performance across digital channels. Collaborate with cross-functional teams to design, execute, and analyze multichannel marketing campaigns, ensuring alignment with business objectives and brand guidelines. Manage e-commerce operations, including product launches, promotions, and customer experience enhancements, while monitoring key metrics to identify opportunities for scaling and efficiency improvements. Utilize analytical tools to track campaign ROI, consumer behavior, and market trends, informing future strategies to maximize sales and retention.
Collaborate closely with the marketing team to develop cohesive, multichannel campaigns that maximize reach and engagement across various platforms.
Translate product launches, promotional campaigns, and seasonal initiatives into engaging, high-impact creative content that drives consumer interest and action.
Introduce innovative concepts that distinguish Bottle King from its competitors.
Provides strategic direction and oversight for content development and design initiatives, ensuring alignment with brand identity and business objectives while fostering innovation and team collaboration.
Seasoned designers, content developers, photographers, videographers, and independent contractors collaborate to deliver exceptional visual and multimedia assets.
Evaluate and authorize creative materials prior to their publication to ensure they meet established standards and maintain brand integrity.
Responsible for managing production processes spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
Digital and social media expertise is essential, encompassing a comprehensive understanding of various digital platforms and social networks. You will be responsible for crafting and curating engaging content, managing online communities, and executing strategic campaigns to enhance brand visibility and audience engagement. Strong analytical skills are required to interpret performance metrics and optimize strategies accordingly. Additionally, you will collaborate with cross-functional teams to align digital initiatives with broader marketing objectives.
Oversee content strategies and initiatives for social media platforms as well as bottleking.ng.
Identify and capitalize on nascent creative trends proactively before they gain widespread traction.
Leverage campaign insights and audience analytics to enhance and refine creative output.
Oversee production operations and project execution to ensure timely delivery and adherence to quality standards. Coordinate cross-functional teams, allocate resources efficiently, and monitor progress to mitigate risks and optimize workflows. Develop and implement project plans, establish clear milestones, and maintain meticulous documentation throughout each phase. Collaborate with stakeholders to align objectives, resolve discrepancies, and drive continuous improvement in production efficiency and project outcomes.
Develop and manage original creative calendars alongside production schedules to ensure efficient workflow and timely project delivery.
Liaise between internal stakeholders and external partners to ensure seamless collaboration and alignment of objectives.
Execute several campaigns simultaneously while maintaining strict adherence to deadlines and budgetary constraints.
Success is evaluated through a combination of quantitative metrics, such as revenue growth, customer acquisition rates, and operational efficiency, alongside qualitative assessments, including team feedback, innovation contributions, and alignment with company values. Regular performance reviews and strategic goal-setting sessions are conducted to ensure continuous improvement and accountability. Additionally, success may be measured by the ability to meet or exceed project deadlines, maintain high standards of quality, and foster a collaborative work environment. These evaluations help identify strengths, address areas for development, and guide professional growth within the organization.
Maintaining cohesive brand messaging and visual identity across all marketing channels is essential.
We aim to maximize campaign effectiveness by expanding reach and fostering meaningful engagement with our target audience. This involves strategically distributing content across multiple channels to ensure broad visibility while cultivating interactions that drive brand awareness and customer connection. Responsibilities include analyzing performance metrics to refine outreach strategies and identifying opportunities to enhance audience participation through compelling storytelling and tailored messaging.
Expanding the reach of the brand and cultivating a larger, more engaged audience are key objectives.
Ensuring timely production and delivery of creative assets is essential to meet project deadlines and maintain workflow efficiency.
The excellence and impact of the creative deliverables represent key evaluation criteria for this role. It is essential that the creative work produced consistently meets high standards of quality and drives meaningful results. The incumbent must ensure that all creative outputs not only align with project objectives but also exceed expectations in terms of innovation, engagement, and overall effectiveness. This responsibility underscores the importance of delivering work that resonates with audiences while contributing to the strategic goals of the organization.
Drives the generation of qualified leads, accelerates sales performance, and directly contributes to revenue growth.
What You’ll Bring
With experience in the field, candidates should demonstrate a proven track record of success in relevant roles, bringing a minimum of [X] years of hands-on experience to the position. Proficiency in [specific skills or tools] is essential, along with the ability to [key responsibility or skill]. Strong communication and problem-solving skills are required to collaborate effectively with teams and address challenges proactively. Familiarity with [industry-specific knowledge or regulations] is preferred, and a commitment to continuous learning and adaptability in dynamic environments is highly valued.
A minimum of five years of experience in creative direction, brand management, advertising, or marketing is required.
Demonstrated expertise in brand development and team leadership, with a proven ability to build and manage brands effectively.
A robust portfolio showcasing expertise in branding initiatives, strategic campaign development, and guiding creative teams to success.
Capabilities:
Skilled in crafting compelling brand narratives and visually compelling stories. Possesses a keen eye for design and an innate ability to convey messages through striking visuals. Ensures cohesive brand identities and impactful storytelling across all platforms and materials.
Professional marketing expertise combined with a deep understanding of consumer behavior patterns.
Mastery of design principles and methodologies is required.
Effectively convey ideas and information with clarity and professionalism in both verbal and written formats. Possess strong public speaking abilities to engage and influence diverse audiences. Demonstrate proficiency in articulating complex concepts in a concise and compelling manner.
Balancing innovative thinking with practical business considerations is essential.
Demonstrated expertise in overseeing projects from inception to completion while effectively engaging with stakeholders at all levels to ensure alignment, transparency, and successful delivery of objectives.
Craftsmen and artisans rely on a diverse array of tools to execute their work with precision and efficiency, ensuring projects are completed to the highest standards. These instruments range from hand tools like hammers, chisels, and screwdrivers to power tools such as drills, saws, and sanders, each serving a unique purpose in the construction or fabrication process. The selection of tools often depends on the specific nature of the task, the materials being used, and the desired outcome, whether it involves intricate woodworking, metal fabrication, or general repairs. Proper maintenance and safety protocols are essential to prolong the lifespan of these tools and to mitigate potential hazards in the workspace. Additionally, advancements in technology have introduced smart tools and digital measuring devices, further enhancing accuracy and productivity in modern craftsmanship.
Proficiency in Adobe Creative Suite applications, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in design tools such as Figma or comparable platforms is required.
Craft compelling social media content using various digital tools and platforms to engage audiences effectively. Develop and curate posts that align with brand guidelines, ensuring consistency in messaging and tone. Analyze performance metrics to refine strategies and optimize reach, engagement, and conversion rates. Collaborate with cross-functional teams to align content with broader marketing objectives. Stay updated on industry trends and platform algorithms to maintain relevance and maximize impact. Strong writing skills, creativity, and proficiency in social media analytics tools are essential for success in this role.
Possesses a solid understanding of video production and editing techniques.
Proficiency in digital marketing platforms and analytics tools is required.
Nice to Have:
Background in retail, e-commerce, lifestyle, luxury, hospitality, fast-moving consumer goods (FMCG), or consumer brand sectors is required.
Proven expertise in identifying and leveraging emerging digital content trends and executing social-first marketing strategies.
Proven track record in spearheading brand refresh initiatives or comprehensive rebranding projects.
Interested candidates who meet the qualification criteria are invited to submit their CV along with a portfolio showcasing their finest brand and campaign work to hr@bottleking.ng, with the job title included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
