About the job
Implementing integrated commercial strategies for Specialized Nutrition within the designated geographical region to drive brand equity and endorsement among trade customers, medical professionals, and relevant institutions, while simultaneously enhancing the market share of infant-related products.
Oversee and coordinate medical channel engagement initiatives, ensuring the development and execution of strategic activities to foster meaningful connections and collaboration within the medical community.
Execute strategic visits to healthcare professionals and medical channels, fostering engagement and cultivating partnerships to secure commitments and drive advocacy. This role involves establishing strong relationships with key stakeholders, ultimately influencing recommendations and facilitating the recruitment of new users.
Organize and facilitate meetings and one-on-one engagements with healthcare professionals (HCPs), aligning sessions with either brand-specific or nutrition-focused educational goals.
Key business accounts, particularly within Health Care Facilities, are overseen by managing intricate recommendation processes and fostering partnership-driven approaches to address high-value account requests.
Gather and evaluate pertinent market data to monitor the performance of the associated medical operations and facilitate informed decision-making.
Our role encompasses the optimization of Salesforce performance and the strategic management of data to enhance operational efficiency and decision-making processes. Candidates will be responsible for maintaining data integrity, analyzing usage metrics, and implementing improvements to ensure the platform meets business objectives. Proficiency in Salesforce administration, data governance, and reporting tools is essential, along with a strong understanding of CRM best practices. The position requires meticulous attention to detail, problem-solving skills, and the ability to collaborate with cross-functional teams to drive impactful solutions.
Ensures accurate medical customer segmentation, profiling, and targeting (PST) to enhance the efficiency of field operations.
The role involves meticulously capturing and documenting accessible, pertinent information, along with call interactions, within the CRM platform to enhance operational efficiency and provide a valuable reference for medical customer engagement.
Gather, monitor, and present territory insights, market and competitive intelligence, as well as forecast data using the CRM platform in alignment with medical operations.
Develop and execute comprehensive consumer marketing strategies to drive brand awareness, engagement, and conversion. Collaborate with cross-functional teams to align plans with business objectives, ensuring timely and effective campaign delivery. Analyze market trends, consumer behavior, and competitive insights to refine targeting and messaging. Monitor performance metrics and adjust strategies as needed to maximize ROI and customer acquisition. Requires proficiency in marketing analytics tools, project management, and strong communication skills to liaise with stakeholders.
Assist in establishing and evaluating key performance indicators for brand-driven campaigns and educational initiatives, ensuring alignment with overarching marketing objectives and desired outcomes.
Track and evaluate the advancement of community engagement and contentment within nutrition outreach initiatives.
Provides essential leadership and assistance in achieving primary goals for company-directed initiatives and projects.
Collaborate operationally with the CDSM team to ensure seamless alignment and execution of strategic initiatives, fostering cross-functional synergy and driving collective performance toward shared objectives.
Deliver training sessions aimed at addressing knowledge and code gaps in SN for the secondary Salesforce team.
To gather and analyze market intelligence regarding the SN product—including competitive insights—engage with hospital proximity trade outlet owners and aisle attendants. Compile these findings into a comprehensive market intelligence report, then conduct follow-up actions and coordinate with the sales team to ensure consistent product availability.
The hospital product order requests, once written and approved, are coordinated and communicated.
Qualifications
BA/BSc/HND
