We are seeking a skilled professional to fill this critical position, which offers an opportunity to contribute to a dynamic and innovative team. The role demands a proven track record of [specific experience or skill, if mentioned in original], along with the ability to [key responsibility, if mentioned in original] and [another responsibility]. Candidates must possess strong [required skill or qualification, if mentioned in original], and a minimum of [X years] of relevant experience in [field or industry, if mentioned in original]. Additionally, proficiency in [tool, software, or language, if mentioned in original] is essential, and familiarity with [related process or system] is highly advantageous. The ideal candidate will demonstrate exceptional [soft skill, if mentioned in original] and the capacity to [another responsibility]. This role requires meticulous attention to detail, adaptability in fast-paced environments, and a commitment to delivering high-quality results.
Churchgate Group seeks a commercially astute Marketing & Communications Lead to deliver quantifiable business results for World Trade Center Abu Dhabi.
This position is not merely focused on social media, content creation, or awareness campaigns; instead, it requires a leader in commercial marketing who can convert marketing investments into tangible outcomes such as lease inquiries, membership sign-ups, partnership agreements, and pipeline growth.
You will prioritize metrics like return on ad spend (ROAS), customer acquisition cost (CAC), and lead generation over superficial indicators like impressions or engagement. Revenue generation will drive your marketing decisions, and you will excel at designing and optimizing systems that reliably fuel sustainable business expansion.
What You Will Do
You will be responsible for developing and executing the comprehensive marketing strategy for WTC Abu Dhabi, providing targeted support to the Churchgate Group as needed.
Crafting and executing strategic marketing initiatives alongside leading brand development efforts, this role demands expertise in shaping market presence and cultivating brand equity. The position requires a deep understanding of consumer insights, competitive analysis, and cross-functional collaboration to drive growth and innovation. Responsibilities include developing comprehensive marketing strategies, overseeing brand positioning, and ensuring consistency across all touchpoints. Additionally, the role entails analyzing market trends, measuring campaign performance, and optimizing initiatives to achieve measurable business objectives. Strong leadership skills are essential to guide teams and align stakeholders toward common goals.
Formulate and implement a robust, multi-faceted marketing strategy tailored specifically for WTC Abu Dhabi to elevate brand visibility, drive engagement, and achieve measurable business growth.
Elevate the brand’s positioning to meet international benchmarks set for real estate and trade services.
Direct oversight of yearly marketing strategy formulation, budget allocation, and outcome evaluations is required.
Guarantee uniform brand messaging across every WTC Abu Dhabi interface to uphold a cohesive and impactful brand presence.
Digital Marketing & Performance Management: Responsible for devising and executing comprehensive digital marketing strategies, overseeing campaign performance, and driving measurable improvements in key performance indicators. Requires expertise in data analysis, proficiency in digital marketing tools, and a results-driven mindset to optimize return on investment and enhance brand visibility. Key responsibilities include managing digital marketing campaigns, analyzing performance metrics, identifying trends, and implementing data-driven optimizations to achieve business objectives.
Supervise initiatives spanning Meta, Google, LinkedIn, and programmatic platforms.
Design data-informed digital pathways to generate leads, attract new members, facilitate leasing transactions, and promote events effectively.
Oversee the enhancement of website performance through optimization strategies, execute SEO and SEM initiatives to boost visibility, analyze key metrics to inform decisions, and structure content architecture for improved user engagement and navigation.
Leverage customer relationship management systems to automate and optimize marketing processes.
Develop dynamic dashboards to monitor critical metrics in real time, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), pipeline contribution, and key digital performance indicators.
Traditional and Corporate Marketing: We seek a seasoned professional to lead and innovate our marketing strategies, blending time-tested methodologies with modern corporate approaches. The ideal candidate will possess a deep understanding of both traditional channels—such as print, broadcast, and direct mail—and contemporary corporate marketing frameworks, including digital integration and brand positioning. Responsibilities include developing and executing cohesive marketing campaigns, analyzing market trends to refine strategies, and collaborating with cross-functional teams to ensure alignment with business objectives. The role demands expertise in stakeholder engagement, budget management, and performance measurement to drive measurable growth and brand equity.
Lead the creation and execution of brochures, print advertisements, outdoor campaigns, corporate communications, and event marketing initiatives.
Collaborate closely with media agencies and vendors to execute both above-the-line (ATL) and below-the-line (BTL) campaigns.
Responsibilities include managing corporate collateral assets such as investment and pitch decks, as well as high-level executive presentations.
Crafting and disseminating compelling narratives, we drive brand visibility and stakeholder engagement through strategic content creation, media relations, and public relations initiatives. This role demands expertise in developing high-impact messaging across diverse platforms, alongside fostering relationships with journalists, influencers, and industry leaders. Responsibilities include managing press releases, coordinating events, and overseeing social media campaigns to amplify reach. Candidates must possess exceptional writing skills, a keen understanding of digital trends, and the ability to navigate fast-paced environments with precision. A background in communications, marketing, or a related field is essential, along with proven experience in PR strategy execution.
Develop and execute a comprehensive content strategy spanning social media, digital platforms, print materials, events, and stakeholder communications to ensure cohesive messaging and brand alignment across all channels.
Oversee press interactions, crafting strategic talking points, handling crisis communications, and safeguarding brand reputation.
Elevate brand narratives to accentuate WTC Abuja’s distinguished market standing.
Gather and analyze market and customer data to extract actionable insights that drive strategic business decisions. Identify emerging trends, competitive dynamics, and customer preferences through rigorous research and data interpretation. Collaborate with cross-functional teams to translate findings into actionable recommendations that enhance product development, marketing strategies, and overall customer satisfaction. Maintain up-to-date knowledge of industry developments, competitor activities, and market shifts to provide timely and accurate intelligence. Strong analytical skills, proficiency in data analysis tools, and the ability to communicate complex insights clearly are essential for success in this role.
Perform comprehensive market research, evaluate competitive landscapes, and segment customers to identify key insights and opportunities.
Translate data-driven insights into practical, strategic recommendations tailored for sales teams and senior executives to drive informed decision-making and enhance performance outcomes.
Monitor industry developments in real estate, membership services, trade solutions, and events to sustain a competitive edge.
Sales Enablement drives revenue growth by equipping sales teams with the tools, resources, and strategies required to enhance performance and close deals effectively. This role involves collaborating with various departments to develop training programs, refine sales processes, and implement cutting-edge technologies that boost efficiency and results. Responsibilities include analyzing sales data to identify trends, creating enablement content tailored to different stages of the buyer’s journey, and measuring the impact of initiatives through key performance indicators. The ideal candidate possesses strong analytical skills, proficiency in sales methodologies, and the ability to translate complex concepts into actionable insights for diverse audiences.
Collaborate effectively with Sales, Trade Services, and Operations teams to align marketing initiatives with commercial goals.
Design and execute toolkits and campaigns engineered to generate tangible revenue growth, ensuring measurable performance outcomes.
Train internal teams to ensure comprehension and adherence to brand standards, provide leadership in brand management initiatives, and oversee campaign execution as needed.
Develop and maintain strategic partnerships to enhance event offerings and drive organizational growth. Identify and cultivate relationships with key stakeholders, including sponsors, vendors, and community organizations, to expand reach and secure valuable resources. Oversee the planning, execution, and evaluation of diverse events, ensuring seamless operations and exceptional attendee experiences. Collaborate with cross-functional teams to align events with broader business objectives, maximizing impact and ROI. Monitor industry trends and best practices to continuously refine event strategies and maintain a competitive edge.
Plan and oversee high-impact corporate events, trade delegations, business mixers, and industry conferences with precision and strategic focus.
Cultivate and oversee strategic alliances with diplomatic missions, business councils, international trade organizations, and investment authorities worldwide.
Enhance WTC Abu Dhabi’s prominence and influence within international trade and commercial networks.
Drive cross-functional teams and oversee vendor partnerships to ensure seamless project execution and operational excellence.
Oversee internal marketing personnel and external collaborators such as graphic designers, media firms, digital advisors, and event collaborators.
Deliver all marketing materials with precision and timeliness to uphold the highest standards of quality and efficiency.
We engage in discussions to finalize agreements with suppliers and routinely assess their performance to ensure compliance with established terms and conditions.
Success is defined by the ability to consistently deliver high-impact results that drive measurable growth and operational excellence. It requires a deep understanding of industry trends, strategic foresight, and the capacity to lead cross-functional teams toward common objectives. Achieving success involves not only meeting performance targets but also fostering innovation, cultivating strong stakeholder relationships, and adapting swiftly to evolving market demands. Additionally, it encompasses a commitment to continuous learning, ethical leadership, and the creation of sustainable value for the organization and its stakeholders.
Achievement in this position will be determined through tangible commercial results, such as:
Skilled in cultivating qualified prospects to support leasing initiatives, membership drives, and event participation.
Here’s the version:
The role involves contributing to the marketing-generated revenue pipeline, ensuring alignment between marketing initiatives and sales outcomes to drive growth and maximize return on investment.
Leasing/sales support encompasses the development and execution of marketing initiatives strategically designed to enhance sales performance and drive revenue growth. These initiatives involve creating targeted campaigns that engage potential customers, highlight product benefits, and ultimately facilitate lease agreements or sales conversions.
The organization is focused on enhancing membership numbers through a notable rise in WTC enrollment.
We seek to forge new strategic alliances with embassies, chambers of commerce, and trade organizations to expand our global reach and collaborative opportunities.
As the leading destination in Nigeria, WTC Abu Dhabi establishes its brand positioning by setting itself apart as the premier choice for discerning guests and business travelers alike.
Business visibility is enhanced through a higher share of voice in the market.
ROAS and CAC—Return on Ad Spend and Customer Acquisition Cost—must consistently meet or exceed predefined targets.
What We Are Looking For
We seek a seasoned commercial marketing manager, distinct from a social media manager.
The ideal candidate will most likely possess the following qualifications:
A bachelor’s degree in Marketing, Business, Business Administration, Communications, or a related discipline is required.
With a proven track record spanning seven to twelve years in marketing, you bring expertise across a diverse range of digital and traditional channels.
Demonstrates a strong history of executing multichannel campaigns that consistently deliver measurable commercial results.
Proven expertise in comprehensive digital marketing strategies, encompassing platforms such as Meta, Google, and LinkedIn, along with programmatic advertising, SEO/SEM, and CRM automation.
Demonstrated ability to engage effectively with high-level corporate leadership, including C-suite executives, in professional settings.
Capable of assuming the VP’s responsibilities when necessary, demonstrating a confident and engaging approach when interacting with both internal and external stakeholders.
Mature professionals with strong leadership capabilities are required to fulfill this role. The ideal candidate will demonstrate poise, confidence, and the ability to guide teams effectively, ensuring alignment with organizational goals and fostering a collaborative environment.
A demonstrated ability to implement structured execution, including the development of comprehensive plans, allocation of budgets, creation of performance dashboards, and compilation of detailed reports, is essential.
Preferred Background (Bonus Points):
In fields such as real estate, hospitality, membership services, retail, finance, or high-end client service sectors, we seek professionals who demonstrate exceptional adaptability and expertise.
Seeking professionals with experience in multinational organizational settings, where diverse cultural and operational environments are navigated. Candidates should demonstrate adaptability to varying business practices and regulatory frameworks across different regions. Proficiency in cross-border collaboration and global project management is essential, along with strong intercultural communication skills. The ability to operate effectively within a decentralized structure while maintaining alignment with overarching corporate objectives is required.
Skilled professionals with a proven track record in business-to-business (B2B) or enterprise marketing are encouraged to apply. Candidates must possess relevant experience in crafting and executing marketing strategies tailored to high-value client segments. Expertise in engaging decision-makers within large organizations and navigating complex sales cycles is essential.
We seek a seasoned professional with a proven track record in delivering exceptional brand experiences within the premium or luxury sector. The ideal candidate will possess a deep understanding of high-end consumer expectations and the ability to curate service excellence at every touchpoint. Demonstrated expertise in managing luxury brand portfolios, fostering client loyalty, and driving revenue through premium offerings will be essential. Strong interpersonal skills, discretion, and a passion for crafting unforgettable customer journeys are required.
Proficiency in international trade ecosystems and business councils is essential.
We do not seek candidates who possess the following characteristics, which are deemed less critical to this role.
We prioritize strategies to enhance engagement rates, expand follower base, and accelerate social media growth, though this position does not involve content creation or management.
We need to articulate clear business outcomes, ensuring that all marketing efforts directly contribute to revenue generation.
Results are what matter, not activities, and measurable revenue or pipeline contribution is expected.
To ensure well-rounded expertise, we seek candidates who demonstrate versatility beyond a single marketing discipline, encompassing digital, traditional, event-based, and public relations strategies.
We invite you to become part of a dynamic and forward-thinking team at Churchgate by joining a firm renowned for its innovation, integrity, and commitment to excellence. With a legacy of fostering professional growth and development, we offer unparalleled opportunities to work alongside industry experts while contributing to meaningful projects that shape the future of our sector. Our inclusive culture values collaboration, creativity, and continuous learning, ensuring that every team member has the resources and support to thrive. If you seek a challenging yet rewarding career path where your contributions are recognized and your ambitions encouraged, Churchgate provides the ideal environment to achieve your professional goals.
This role offers the chance to spearhead marketing initiatives for World Trade Center Abuja, a landmark development in Nigeria’s capital.
You will have the opportunity to develop a high-impact commercial marketing engine that directly contributes to revenue generation, collaborate closely with senior leadership, and witness your campaigns deliver measurable business growth.
Applicants must provide the following documentation:
Qualifications
BA/BSc/HND
Experience Required
7 - 12 years
