The position involves overseeing a dynamic and multifaceted set of responsibilities designed to drive organizational success. Key tasks include developing and implementing strategic initiatives, managing cross-functional teams, and ensuring alignment with company objectives. The ideal candidate will possess a minimum of five years of relevant experience, strong analytical skills, and proficiency in industry-standard software tools. Additionally, excellent communication abilities and a proactive approach to problem-solving are essential for this role.
The Macallan Brand Ambassador is tasked with cultivating high-level connections and fostering strategic alliances with prominent influencers, affluent consumers, and media outlets, effectively embodying and articulating the essence of The Macallan experience.
This position is tasked with engaging, enlightening, and attracting audiences through distinctive and meaningful encounters. The role is centered around enhancing brand recognition, cultivating enduring, high-value connections, and delivering one-of-a-kind, exclusive experiences.
As a secondary role, the Macallan Brand Ambassador assists in executing key brand initiatives and contributes to achieving targeted portfolio performance.
This position requires frequent hosting of events, including wine tastings and exclusive parties, along with regional travel and trips to Scotland. During these visits, you will collaborate with global brand and distillery teams and oversee key influencer engagements.
Overseeing a diverse range of critical tasks, this position entails leading key initiatives aimed at enhancing organizational efficiency and productivity. Responsibilities include analyzing operational workflows, identifying areas for improvement, and implementing strategic solutions to streamline processes. Additionally, the role involves collaborating closely with cross-functional teams to ensure alignment with company objectives and fostering a culture of continuous innovation. Strong leadership, analytical thinking, and exceptional communication skills are essential to drive results and achieve long-term success.
As the Brand Ambassador for The Macallan in Nigeria, you will embody the brand’s presence, primarily within Lagos, serving as its public representative. Your role encompasses educating and engaging consumers, influencer networks, media outlets, and both internal and external stakeholders.
You will be responsible for, among other duties, the following key areas:
Consumer-facing and engagement initiatives encompass activities designed to interact directly with clients and cultivate meaningful connections, ensuring alignment with their needs and preferences.
Serving as our regional expert on The Macallan brand and the whisky industry, you will lead whisky tastings and curate exclusive brand experiences to showcase our offerings.
Overseeing the strategic planning and seamless execution of experiential events while enhancing The Macallan’s internal and consumer engagement platforms.
Organize and lead preliminary discussions with venue coordinators, culinary teams, and other stakeholders to verify alignment with marketing guidelines across all customer interactions.
Demonstrating The Macallan’s brand at high-profile media engagements and consumer-focused events.
As part of the role, you will be responsible for cultivating and managing relationships with key influencers and media outlets to amplify brand visibility and engagement. This includes identifying relevant influencers and journalists, pitching compelling story ideas, and coordinating promotional campaigns to secure coverage across digital and traditional platforms. Additionally, you will track performance metrics, analyze outreach effectiveness, and refine strategies to ensure maximum impact and alignment with organizational goals.
Engaging influencers and media outlets within their primary metropolitan area represents a crucial component of their strategy. This involves cultivating relationships with prominent content creators and journalists to amplify brand visibility and foster authentic connections. The initiative aims to secure coverage in local and regional publications, as well as collaborations with influential voices in the digital space. By leveraging these partnerships, they seek to enhance credibility and expand their reach among target audiences.
Developing and managing influencer networks—comprising collectors and professional organizations—through The Macallan’s CRM tool remains a key responsibility.
Enhance the presence of The Macallan across its social media platforms in alignment with established brand guidelines and strategic plans.
Collaborating with retained agencies to cultivate relationships and engage key media outlets and influencers.
Ensure every influencer and agency representative receives a comprehensive briefing on the Eddington marketing code to prevent any violations across all events and activities.
Trade Facing:
Our role involves crafting customized educational programs and reinforcing brand credibility for high-priority trade partners, fostering genuine brand advocacy, and maintaining a prominent position in their consideration.
Collaborating effectively to identify potential opportunities and suggest necessary modifications as needed.
Developing strong, trust-based connections with pivotal stakeholders, including beverage directors, purchasing managers, and bar personnel, is essential.
Crafting and showcasing The Macallan’s premium offerings and signature rituals to elevate Prestige account experiences.
Collaborating with The Macallan’s Marketing and Education teams to execute a variety of marketing initiatives and communications that align with the brand’s core identity and strategic objectives.
Collaborating with regional commercial teams, you will develop and execute pivotal brand-building strategies for The Macallan to strengthen its market presence.
The Manager is responsible for strategically overseeing and maximizing the annual Travel & Expense and activation budget to ensure optimal financial efficiency and effectiveness.
The incumbent will be responsible for maintaining clear and consistent communication channels, ensuring timely updates to stakeholders, and preparing comprehensive reports to support decision-making processes. Strong written and verbal communication skills are essential, as well as the ability to convey complex information in an accessible manner. Attention to detail and proficiency in relevant reporting tools and methodologies are required to fulfill this role effectively.
Prepares input for Eddington reports to facilitate the SBM’s monthly report submissions.
Prepare to deliver updates on monthly activities during internal and/or external business calls.
Requirements
is this you:
A bachelor’s degree in Marketing or a closely related field is required.
A minimum of five years of hands-on experience in experiential marketing, luxury brand sales and marketing, hospitality, premium spirits, or high-end sales is required.
Professionals with a background in luxury sectors such as wine and spirits, art, and exotic automobiles, along with their discerning clientele, are encouraged to apply.
Forge robust relationships with key influencer communities across primary markets to elevate brand engagement and amplify reach.
Demonstrated ability to engage with high-net-worth individuals (HNWI) and navigate elite social networks with confidence and discretion.
A solid grasp of brand strategy, the luxury sector, and the key drivers behind both is essential.
Proficient in leveraging technology to enhance presentation delivery and engagement.
With a proven track record in orchestrating high-end brand or experiential events, you bring a wealth of experience to the table. Your ability to captivate audiences through inspiring public speaking and polished presentations is matched by your adeptness in influencing and negotiating with precision.
It would be beneficial if you possess experience in…
Bringing prior experience as a Brand Ambassador to the role is essential.
Seasoned professionals with a proven track record in the luxury spirits sector or within high-end hospitality environments are encouraged to apply. Ideal candidates will bring substantial experience either in the premium beverage industry or in elite service-oriented establishments, demonstrating expertise in delivering exceptional guest experiences.
Proficient in communicating effectively in multiple languages beyond English.
Proficient in crafting compelling brand narratives and establishing strategic positioning to resonate with target audiences is essential. A deep understanding of how to differentiate a brand in the marketplace and communicate its unique value proposition effectively is required. This role demands expertise in aligning messaging with business objectives while ensuring consistency across all platforms and touchpoints.
Formal media training equips individuals with the expertise to engage confidently and effectively with journalists, broadcasters, and digital media platforms. This specialized instruction covers essential techniques for delivering clear, concise, and compelling messages, managing interviews under pressure, and handling sensitive or challenging questions with poise. Participants learn to align their communication with organizational objectives, ensuring consistency in public representation while mitigating potential risks to reputation. Additionally, the training emphasizes the importance of body language, tone, and non-verbal cues to reinforce credibility and authority in media interactions.
Qualifications
BA/BSc/HND
Experience Required
5 years
