Job Summary
The Digital Marketing Manager spearheads the creation, execution, and refinement of the organization’s digital marketing initiatives, with the objective of enhancing brand awareness, cultivating high-quality leads, fostering deeper customer interactions, and accelerating revenue expansion.
This position manages all digital marketing channels, website administration, SEO projects, marketing automation, lead nurturing efforts, and performance reporting ensuring alignment with broader business goals.
Oversee a range of critical duties, including managing project timelines, coordinating team efforts, and ensuring adherence to company standards. Collaborate with cross-functional departments to achieve organizational objectives while maintaining high performance standards. Develop and implement strategies to optimize workflow efficiency and resource allocation. Monitor progress through regular assessments, providing timely feedback and corrective actions as needed. Foster a culture of accountability and continuous improvement within the team. Ensure all projects are completed on schedule, within budget, and to the highest quality standards. Serve as a liaison between senior management and operational teams to facilitate clear communication and alignment of goals.
Strategic Foundation and Planning: Develop and implement comprehensive frameworks to guide long-term organizational objectives, ensuring alignment with overarching business goals while optimizing resource allocation and operational efficiency. Conduct thorough market analyses, risk assessments, and scenario planning to anticipate challenges and opportunities, fostering sustainable growth. Collaborate cross-functionally with leadership teams to define strategic priorities, establish measurable KPIs, and monitor progress through regular performance reviews. Drive continuous improvement by identifying gaps, refining strategies, and adapting to evolving market dynamics to maintain competitive advantage.
Develop and implement comprehensive digital marketing strategies, including go-to-market (GTM) initiatives, tailored to the company’s events. Execute targeted marketing campaigns to drive event attendance, engagement, and overall success.
Conduct comprehensive market assessments to evaluate competitors, identify key demographics, and track evolving industry patterns. Provide strategic insights to pinpoint at least two new target audiences each month, ensuring alignment with specific product or service offerings of the organization.
Channel Strategy: Determining and ranking the most impactful digital channels for targeted campaigns, including SEO, social media, email, paid advertising, and more. For each project, collaborate to pinpoint the three most effective channels for deployment and configure them to drive lead generation.
Developing and executing a comprehensive content strategy involves establishing thematic directions, determining optimal formats, and strategizing distribution methods to effectively attract and retain the intended audience. Additionally, the role requires designing dedicated landing pages for each product or service, with particular emphasis on supporting and enhancing ongoing promotional campaigns.
Customer Journey Mapping involves creating visual representations of the customer’s engagement with the brand, aiming to enhance key touchpoints. The role requires mapping out one customer journey (per product) each month and developing the necessary resources—such as landing pages and email automation—to refine the customer experience.
Conduct comprehensive keyword research and develop a robust SEO strategy to enhance online visibility and drive targeted traffic. Analyze search trends, competitor strategies, and industry benchmarks to identify high-impact keywords and optimization opportunities. Implement data-driven insights to refine content, improve search rankings, and align with business objectives. Collaborate with cross-functional teams to ensure SEO best practices are integrated into all digital marketing initiatives.
Conducting in-depth keyword research entails pinpointing pertinent terms at each stage of the customer journey. Aim to identify two short-tail keywords and one long-tail keyword each month for optimization purposes.
On-Page SEO Optimization involves refining website content, meta tags, and structural elements to align with target keywords. Each month, approximately five company pages are optimized, prioritizing those with the highest importance and demand for services.
Conduct comprehensive technical SEO audits focusing on website performance metrics such as speed optimization, mobile responsiveness, craw lability enhancements, and schema markup implementation. Establish and maintain weekly website analytics monitoring to verify adherence to evolving Google algorithm guidelines.
Develop and execute an effective off-page SEO and link building strategy focused on acquiring high-value backlinks to enhance domain authority. The objective is to secure at least one high-quality backlink per month, alongside five additional off-page SEO initiatives aimed at strengthening overall domain authority and search visibility.
Local SEO optimization includes enhancing visibility for geographically targeted search queries and optimizing Google My Business listings where relevant. This involves monthly geolocation-based updates, incorporating five new images into the GMB profile to maintain engagement and relevance with local audiences.
Website Management & Optimization: Oversee the planning, implementation, and maintenance of all website functions to ensure optimal performance, security, and user experience. Monitor site analytics to identify trends, areas for improvement, and opportunities for increased traffic and engagement. Conduct regular audits to assess functionality, load times, and SEO effectiveness, implementing necessary updates and fixes. Collaborate with cross-functional teams to align website goals with broader business objectives while adhering to industry best practices and compliance standards. Manage content updates, security protocols, and third-party integrations to maintain a seamless and secure digital presence.
Continuous management and optimization of websites for CWG and Excellence will be required.
Regularly refresh website content, images, and plugins to ensure accuracy and optimal performance.
Responsibilities include monitoring website performance metrics such as speed, uptime, and overall user experience to ensure optimal functionality and user satisfaction.
Ensuring robust website security and mitigating potential vulnerabilities through proactive updates and maintenance measures.
User Experience (UX) Analysis & Improvement: Perform user testing and evaluate website analytics to optimize and elevate the overall user experience.
Conversion Rate Optimization (CRO) involves executing A/B testing and other strategic methodologies to enhance website conversion rates effectively.
Campaign Management & Prospect Acquisition: Spearhead the planning, implementation, and optimization of marketing initiatives while systematically identifying and nurturing potential leads to drive business growth.
Monthly Awareness & Lead Generation Campaigns involve strategically designing, executing, and analyzing initiatives to enhance brand visibility and attract potential customers. These efforts encompass content creation, digital marketing tactics, and targeted outreach to engage audiences across various platforms, driving measurable growth in lead acquisition and nurturing prospects through the sales funnel.
Campaign Planning & Development involves establishing clear campaign objectives, identifying the target audience, crafting compelling messaging, and developing creative assets—such as landing pages and automated workflows—to drive effective execution.
We conduct integrated marketing campaigns across multiple channels, including social media, email, paid advertising, and content marketing, to effectively engage the target audience.
Campaign performance monitoring and optimization involve tracking critical metrics, including reach, engagement, leads, and conversions, to refine campaigns for optimal return on investment.
A/B testing involves evaluating various copy variants, creatives, and landing pages to enhance overall campaign effectiveness.
Lead nurturing and marketing automation involve cultivating relationships with potential customers through targeted, automated campaigns designed to guide prospects through the sales funnel. This process includes segmenting leads based on behavior and demographics, delivering personalized content at each stage of the buyer’s journey, and scoring leads to prioritize high-intent prospects for sales teams. Automation tools streamline repetitive tasks such as email sequences, lead scoring, and follow-ups, while analytics track engagement metrics to refine strategies. The role requires proficiency in marketing automation platforms like HubSpot, Market, or Pardon, strong data analysis skills, and the ability to align nurturing efforts with broader marketing and sales objectives.
Segmenting leads by analyzing demographic data, behavioral patterns, and individual interests to ensure targeted and effective engagement strategies.
Designing automated email marketing campaigns to effectively nurture leads and systematically guide them through the sales funnel.
Crafting tailored content based on lead behavior and interests ensures highly relevant and engaging interactions.
CRM Integration encompasses the seamless connection of marketing automation systems with customer relationship management platforms, facilitating comprehensive monitoring of lead engagement and sales pipeline advancement.
Cold emailing and outbound lead generation involve proactively reaching out to potential clients or prospects via personalized emails to introduce products, services, or business opportunities. This role requires strong writing skills, persuasive communication, and the ability to research and target the right audience effectively. Responsibilities include crafting compelling email campaigns, managing contact lists, tracking responses, and following up to nurture leads into meaningful conversations. Success hinges on metrics such as open rates, response rates, and conversion rates, making data-driven optimization essential.
Crafting compelling cold email campaigns to engage prospective clients effectively.
Compiling targeted prospect lists involves systematically identifying and developing a database of qualified leads for outreach and engagement initiatives.
Personalized email outreach involves designing engaging and tailored email content to effectively connect with recipients.
Email Deliverability Optimization involves guaranteeing that emails successfully land in recipients’ inboxes while avoiding detection by spam filters.
Conducting A/B testing for email campaigns involves experimenting with various subject lines, email content, and calls to action to determine the most effective combinations.
Monitoring and analyzing the effectiveness of email marketing campaigns through detailed tracking and performance reporting.
Conduct comprehensive reporting and analysis of key performance indicators, operational metrics, and financial data to support informed decision-making across all business units. Prepare detailed reports, forecasts, and trend analyses to identify opportunities for growth, cost optimization, and risk mitigation. Collaborate with cross-functional teams to ensure data accuracy and consistency while providing actionable insights that drive strategic initiatives and operational improvements.
Monthly reports are prepared and analyzed to assess performance metrics.
Crafting detailed performance reports that encompass critical metrics across every digital channel is essential to this role.
Based on data analysis, deliver precise and implementable recommendations designed to drive informed decision-making and strategic outcomes.
Monthly strategy assessments involve convening to evaluate performance metrics, analyze key insights, and refine the strategic approach as necessary.
The ideal candidate must possess a bachelor’s degree in a related field, complemented by a minimum of three years of hands-on experience in a comparable role. Proficiency in industry-standard software and tools is essential, along with strong analytical and problem-solving abilities. Excellent written and verbal communication skills are required to effectively collaborate with cross-functional teams and stakeholders. The role demands meticulous attention to detail and a commitment to delivering high-quality results within tight deadlines. Familiarity with project management methodologies and prior supervisory experience are highly desirable.
A bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a closely related discipline is required.
Requires a minimum of six years of demonstrated expertise in digital marketing, with a focus on SEO, lead generation, email marketing, paid advertising, and website optimization campaign management.
Proficiency in various digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email campaigns, content strategy, and marketing automation tools, is essential.
Proven expertise in utilizing digital marketing tools, including Google Analytics, Google Search Console, Google Ads, CRM systems, and marketing automation software.
Skilled in overseeing website operations, enhancing conversion rates through optimization techniques, conducting in-depth keyword analysis, and delivering detailed performance reports.
Proven analytical ability to evaluate data effectively and derive actionable insights to inform marketing strategies.
Proven ability to communicate effectively both in writing and verbally.
Proven expertise in project management, organizational leadership, and stakeholder engagement is required.
Results-driven and innovative, adept at managing numerous campaigns concurrently while delivering tangible outcomes.
We seek candidates who demonstrate a strong commitment to professionalism, meticulous attention to detail, and a relentless drive to achieve business objectives.
Candidates eager to be considered for the position are encouraged to submit their CV by email to jobs@stretchitconcepts.com, ensuring the subject line includes the phrase “Digital Marketing Manager.”
Qualifications
BA/BSc/HND
Experience Required
6 years
