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Home Jobs Lagos Digital Marketing Strategy Lead

Digital Marketing Strategy Lead

Tezza Business Solutions Ltd  · Consulting

Full Time Lagos
Lagos
Deadline: 15 September 2026
Posted June 17, 2026

We are seeking a highly motivated professional to join our dynamic team in this pivotal role. The ideal candidate will be responsible for [specific responsibilities, e.g., “leading cross-functional projects” or “developing strategic initiatives”], ensuring alignment with organizational goals. Key qualifications include [specific requirements, e.g., “a minimum of five years of relevant experience in [industry/function]” or “proven expertise in [specific skill]”], along with strong analytical and problem-solving abilities. The successful applicant will collaborate effectively with stakeholders across departments to drive performance and innovation. Proficiency in [specific tools/technologies] is required, and familiarity with [industry trends/standards] is a strong advantage. This role offers opportunities for professional growth within a forward-thinking organization committed to excellence and continuous improvement.

The Digital Marketing Manager will spearhead the creation and implementation of digital marketing strategies for Market Edge Advisory and its varied client base. This position demands a fusion of strategic planning, innovative thinking, data-driven analysis, and practical implementation to enhance brand visibility, attract and retain customers, and foster overall business expansion.

The successful applicant will bring proven expertise in overseeing cohesive digital campaigns, spearheading content and social media strategies, leveraging data-driven insights to enhance marketing outcomes, and consistently producing tangible, measurable results across diverse sectors.

Oversee and execute a wide range of critical duties, ensuring alignment with organizational objectives and operational excellence. Develop, implement, and monitor strategic initiatives that drive efficiency, innovation, and sustainable growth. Collaborate with cross-functional teams to optimize processes, allocate resources effectively, and achieve key performance indicators. Maintain compliance with industry regulations and internal policies while fostering a culture of accountability and continuous improvement. Prepare and present detailed reports to stakeholders, highlighting progress, challenges, and actionable insights to inform decision-making. Lead by example, mentoring team members and cultivating a high-performance environment that encourages collaboration and professional development.

Develop and execute comprehensive digital strategies alongside managing impactful campaign initiatives. Oversee planning, implementation, and optimization of multichannel campaigns to drive engagement, conversion, and brand awareness. Analyze performance metrics, refine strategies based on insights, and ensure alignment with organizational objectives. Collaborate with cross-functional teams to integrate digital tactics with broader marketing efforts. Leverage data-driven decision-making to enhance campaign effectiveness and ROI.

Craft and execute all-encompassing digital marketing initiatives that are fully integrated with client and organizational goals.

Develop, implement, and refine integrated marketing initiatives spanning social media, paid advertising, email campaigns, search engine marketing, and content distribution channels.

Oversee campaign budgets while maximizing return on investment (ROI) to drive optimal financial performance and strategic efficiency.

Explore avenues to enhance digital capabilities and drive forward-thinking innovation.

We are seeking a seasoned Client Marketing Management professional to oversee strategic initiatives, foster client relationships, and drive marketing campaigns that align with organizational objectives. The ideal candidate will possess a proven track record in developing and executing integrated marketing strategies, analyzing market trends, and optimizing performance metrics to enhance client engagement and revenue growth. Responsibilities include collaborating with cross-functional teams to tailor marketing solutions, managing client portfolios, and ensuring consistent delivery of high-impact campaigns. Proficiency in digital marketing tools, data analytics, and CRM platforms is essential, along with strong leadership and communication skills to mentor teams and present insights to stakeholders. A bachelor’s degree in marketing, business administration, or a related field, coupled with [X] years of relevant experience, is required, with advanced certifications considered a plus.

Spearhead comprehensive digital marketing campaigns tailored for diverse client portfolios spanning various industries.

Collaborate with clients to gain a thorough understanding of their business goals, then develop and implement strategic marketing initiatives aligned with those objectives.

Deliver detailed campaign plans, comprehensive performance reports, and strategic recommendations to clients.

Deliver outstanding service by maintaining proactive communication and consistently exceeding client expectations.

We are seeking a dynamic professional to oversee and execute our content and social media marketing initiatives, ensuring brand consistency and audience engagement across various platforms. The ideal candidate will possess a robust background in content creation, digital marketing, and social media strategy, with a proven ability to develop compelling narratives that resonate with our target demographic. Responsibilities include crafting high-quality content, managing editorial calendars, analyzing performance metrics, and optimizing campaigns for maximum reach and impact. Additionally, the role requires expertise in SEO, paid social advertising, and community management, along with strong analytical skills to interpret data and refine strategies accordingly. A bachelor’s degree in marketing, communications, or a related field is preferred, and 3–5 years of relevant experience is essential. Proficiency in social media management tools, Google Analytics, and content management systems is highly desirable.

Responsible for curating compelling content tailored for various digital platforms to maximize audience engagement and interaction.

Develop and execute comprehensive social media strategies while overseeing content calendars and fostering active community engagement.

Partner with designers, content creators, and external partners to develop polished marketing materials of the highest caliber.

Maintain uniformity and coherence in brand communication and strategic positioning.

Our ideal candidate will drive measurable growth through strategic performance marketing initiatives, leveraging data-driven insights to optimize campaigns across multiple channels. Proficiency in paid advertising platforms such as Google Ads, Meta Ads, and programmatic buying is essential, along with expertise in analytics tools like Google Analytics and Tableau. You will collaborate closely with cross-functional teams to develop and execute high-impact campaigns, ensuring alignment with business objectives while maximizing return on investment. Strong analytical skills, a results-oriented mindset, and the ability to interpret complex data sets are critical for success in this role. Additionally, experience with SEO, A/B testing, and conversion rate optimization will be advantageous.

Oversee paid media initiatives spanning Meta, Google, LinkedIn, TikTok, and other key digital platforms, ensuring strategic alignment and optimal performance across all campaigns.

Analyze campaign performance metrics to enhance lead generation, conversion rates, and customer acquisition strategies, implementing data-driven optimizations as needed.

We are responsible for executing A/B testing and driving initiatives focused on conversion rate optimization.

Responsible for enhancing online visibility through strategic SEO initiatives, optimizing website performance, and analyzing user behavior via analytics tools, the incumbent will develop and implement data-driven strategies to improve search rankings, user engagement, and conversion rates while ensuring technical SEO best practices are upheld across all digital platforms.

Devise and execute strategic SEO initiatives aimed at enhancing organic search rankings and overall online presence.

Evaluate website functionality and assess the overall user experience consistently.

Leverage analytics tools to monitor performance metrics and derive actionable insights for strategic decision-making.

Develop visually compelling dashboards and reports to effectively showcase the measurable outcomes of marketing initiatives.

Collaborates effectively within cross-functional teams to achieve shared objectives, leveraging diverse perspectives to drive innovation and problem-solving. Engages proactively with colleagues across departments, ensuring alignment on goals and fostering a culture of mutual support and accountability. Demonstrates strong interpersonal skills to navigate differing viewpoints, mediate conflicts, and maintain cohesive working relationships. Actively contributes to team discussions, brainstorming sessions, and decision-making processes to enhance productivity and collective success.

Collaborate effectively with consulting, design, business development, and operations teams to drive cohesive project outcomes and ensure alignment across all departments.

Provide guidance and support to junior marketing team members while fostering their professional development and enhancing team capabilities.

Continuously monitor and adapt to the latest advancements in digital marketing, including evolving trends, innovative tools, and proven methodologies.

Seeking a highly organized and detail-oriented individual to oversee daily operations, ensuring efficiency and adherence to established protocols. The ideal candidate must possess strong problem-solving skills, the ability to prioritize tasks effectively, and proficiency in managing multiple responsibilities simultaneously. A minimum of three years of experience in a similar role is required, along with excellent communication and interpersonal abilities to collaborate with team members and stakeholders. Proficiency in [specific software/tools, if applicable] is a must, and familiarity with [industry-specific regulations or standards, if applicable] is highly desirable. The successful applicant will be accountable for maintaining accurate records, monitoring performance metrics, and contributing to strategic planning initiatives.

A Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a closely related discipline is required.

Proficiency in Google Ads, Google Analytics, Meta Advertising, HubSpot, or Digital Marketing certifications is advantageous.

Requires at least five years of hands-on experience in digital marketing, growth marketing, or marketing consulting.

Proven track record of overseeing a diverse portfolio of client accounts or leading marketing initiatives from an agency perspective.

Demonstrates a strong history of executing impactful digital campaigns that consistently yield quantifiable business results.

Proficiency in both B2B and B2C marketing domains is highly desirable.

We seek a candidate proficient in a range of technical competencies, including software development, system administration, and cybersecurity protocols. Familiarity with programming languages such as Python, Java, or C++ is essential, alongside expertise in database management and cloud computing platforms like AWS or Azure. Strong problem-solving abilities and a methodical approach to troubleshooting are required. Additionally, experience with DevOps practices, version control systems (e.g., Git), and Agile methodologies is highly desirable.

Proven expertise in search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, email marketing campaigns, and marketing automation tools and strategies is required.

Demonstrates a strong command of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM platforms.

Proven expertise in leveraging content management systems and website optimization tools to enhance digital performance and user engagement.

Proficient in analyzing and interpreting digital marketing metrics and performance reports to drive data-informed decision-making.

Demonstrates a strategic mindset and a keen understanding of commercial dynamics.

Proven ability to communicate complex ideas clearly and persuasively, both verbally and in writing, with a strong aptitude for delivering engaging presentations to diverse audiences.

Demonstrates exceptional proficiency in managing projects and maintaining meticulous organizational skills.

Demonstrates a strong aptitude for analytical problem-solving and a meticulous approach to identifying and addressing intricate details.

Demonstrated capacity to oversee and execute several concurrent projects within a dynamic consulting setting.

Creative individuals adept at devising innovative solutions and overcoming complex challenges are sought after. This role demands the ability to think outside conventional boundaries, explore fresh perspectives, and implement forward-thinking strategies to drive progress and achieve exceptional outcomes.

Qualifications

BA/BSc/HND

Experience Required

5 years

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