Oversee and execute a comprehensive range of duties encompassing strategic planning, operational management, and cross-functional collaboration to ensure organizational objectives are met efficiently. Develop and implement policies, procedures, and performance metrics to enhance productivity, quality, and compliance with industry standards. Lead and mentor teams to foster a culture of accountability, innovation, and continuous improvement. Monitor departmental performance through data analysis, reporting, and proactive problem-solving to identify trends and implement corrective actions. Coordinate with stakeholders across various departments to streamline processes, align goals, and drive sustainable growth. Represent the organization in external engagements, including partnerships, negotiations, and regulatory interactions, to uphold its reputation and strategic interests.
Developing and implementing strategic paid advertising initiatives requires meticulous planning, execution, and continuous optimization to maximize ROI and achieve marketing objectives. This role encompasses the design of data-driven campaign structures, audience segmentation, bid management, and performance analysis across multiple digital advertising platforms. Responsibilities include A/B testing ad creatives, refining targeting parameters, and leveraging analytics to inform strategic decisions. Strong proficiency in platforms such as Google Ads, Meta Ads, and programmatic advertising tools is essential, along with a deep understanding of attribution modeling, conversion tracking, and budget allocation strategies. Collaboration with cross-functional teams, including creative, analytics, and sales, ensures alignment with broader business goals while adapting to evolving market trends and platform algorithm changes.
Develop, execute, and oversee paid advertising initiatives spanning Meta platforms—including Facebook and Instagram—as well as TikTok, Google, and YouTube.
Develop and organize campaigns, audiences, ad sets, and budgets to maximize performance and ensure efficient spending.
Align every campaign with established business objectives, revenue benchmarks, and brand standards to maintain consistency and strategic coherence.
Assume complete responsibility for the entire campaign lifecycle—from initial setup and execution to ongoing performance optimization—ensuring accountability at every stage.
Enhance campaign performance through strategic optimization and scalable growth initiatives, ensuring maximum efficiency and return on investment in alignment with organizational objectives.
Monitor campaign performance on a daily basis and refine strategies in alignment with critical metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Advertising Spend (ROAS).
Assess successful campaigns and implement strategies to expand their reach, thereby optimizing revenue generation.
Analyze campaigns with subpar performance and implement prompt, data-backed adjustments to enhance their effectiveness.
Regularly evaluate creatives, messaging variations, audience targeting approaches, and promotional offers to enhance overall campaign effectiveness and drive incremental performance improvements.
Website and funnel optimization involves analyzing user behavior, refining site architecture, and enhancing conversion paths to boost engagement and sales performance. This role requires proficiency in tools like Google Analytics, Hot jar, and A/B testing platforms to identify pain points and implement data-driven improvements. Key responsibilities include conducting comprehensive audits, creating detailed reports on user flow and drop-off points, and collaborating with design and development teams to execute optimized solutions. Candidates should possess strong analytical skills, a deep understanding of UX/UI principles, and experience in optimizing landing pages, checkout processes, and sales funnels to maximize conversions and revenue.
Develop and refine landing and product pages with a focus on enhancing visitor-to-customer conversion rates through strategic optimization.
Analyze the customer journey to pinpoint and address drop-off points, thereby minimizing friction and enhancing completion rates.
Verify that advertising content, destination pages, and product promotions are fully synchronized to deliver a cohesive and uninterrupted journey for users.
Work collaboratively with cross-functional teams to enhance funnel performance and conversion efficiency across all stages.
Enhance online visibility and drive sustainable growth through strategic SEO initiatives and organic search optimization, focusing on keyword research, content alignment, and technical improvements to elevate search rankings and user engagement.
Enhance the website’s prominence and natural audience engagement by executing strategic search engine optimization (SEO) initiatives.
Enhance product pages and content to target high-intent keywords effectively, thereby attracting qualified traffic to the site.
Evaluate and capitalize on prospects to enhance organic traffic continuously, in parallel with paid acquisition initiatives.
Data, Analytics, and Tracking: You will manage the collection, analysis, and interpretation of key performance metrics to inform strategic decisions, ensuring accurate and timely reporting. This role requires proficiency in data visualization tools, statistical analysis, and tracking methodologies to derive actionable insights. You will oversee the implementation and maintenance of tracking systems, validate data integrity, and collaborate with cross-functional teams to align data strategies with business objectives. Strong analytical skills, attention to detail, and the ability to translate complex data into clear, concise recommendations are essential.
Utilize data analytics tools and platform dashboards to monitor and evaluate campaign performance metrics meticulously.
Guarantee the accurate deployment and operational efficiency of tracking solutions such as Meta Pixel, the Conversion API, and Google Tag Manager.
Ensure consistent data accuracy across all platforms, thereby facilitating dependable performance assessments and informed decision-making.
Convert data into meaningful, executable insights that inform strategic decisions and enhance campaign effectiveness.
Collaborate creatively with cross-functional teams to develop innovative solutions, ensuring alignment with project objectives and company goals. Foster an environment that encourages diverse perspectives and idea-sharing to enhance productivity and outcomes. Actively participate in brainstorming sessions, providing constructive feedback and contributing to the evolution of concepts.
Collaborate effectively with the content and design teams to produce highly effective advertisement creatives and copy.
Deliver constructive, data-informed critiques of visuals, messaging, and written content to enhance overall creative effectiveness.
Maintain uniform brand messaging and tone across all paid campaigns consistently at all times.
Oversee budget planning, allocation, and monitoring to ensure financial resources are utilized efficiently while maintaining fiscal responsibility throughout the organization. Analyze expenditure patterns, identify cost-saving opportunities, and implement strategies to optimize spending without compromising operational effectiveness. Prepare comprehensive financial reports, track variances against approved budgets, and provide actionable insights to senior leadership to support data-driven decision-making. Collaborate closely with department heads to align budgetary allocations with strategic priorities and ensure compliance with financial policies and regulatory requirements.
Oversee the strategic distribution and allocation of advertising budgets to maximize impact across diverse platforms and campaigns while ensuring optimal resource utilization.
Leverage real-time performance metrics to strategically allocate budget, focusing on channels and campaigns that demonstrate the highest effectiveness.
Continuously evaluate cost efficiency to ensure alignment with return on ad spend (ROAS) and customer acquisition cost (CAC) objectives, making real-time adjustments to budgets as needed.
Ensure scaling initiatives are supported without compromising profitability or financial discipline at any stage.
Conduct in-depth market research to identify emerging trends, growth opportunities, and strategic avenues for expansion. Analyze industry dynamics, competitor positioning, and customer behavior to inform data-driven decision-making. Evaluate market gaps, potential risks, and untapped segments to recommend actionable insights for business development and revenue enhancement. Leverage quantitative and qualitative research methodologies to assess market viability and support long-term organizational growth initiatives.
Stay abreast of market developments and competitive advertising initiatives to shape strategic direction and uncover untapped opportunities.
Monitor developments in platform algorithms, policy revisions, and industry-standard advertising practices to ensure alignment with current guidelines and optimization strategies.
Explore innovative channels, target audience segments, and strategic acquisition opportunities to drive business expansion and enhance market presence.
Requirements
Candidates must hold an OND, HND, or B.Sc. degree and have accumulated between two and eight years of relevant professional experience.
go to method of application
Prospective applicants who meet the qualifications are encouraged to submit their curriculum vitae and a cover letter to recruitment@maracruizorganics.com, ensuring the job title is included in the email subject line.
Qualifications
BA/BSc/HND , OND
Experience Required
2 - 8 years
