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Home Jobs Lagos Digital Content Marketing Specialist

Digital Content Marketing Specialist

My-HRpro Consulting  · Consulting

Full Time Lagos
Lagos
Deadline: 16 September 2026
Posted June 17, 2026

Job Summary

We are currently recruiting a Digital Marketer & Content Creator to become an integral part of our team.

This position plays a pivotal role in boosting our online presence, driving high-quality leads, increasing revenue, reinforcing brand recognition, and fostering deeper customer interactions across digital channels.

Oversee and execute essential duties as outlined, ensuring alignment with organizational objectives and maintaining high standards of performance. Lead key initiatives, manage critical projects, and drive operational efficiency through strategic planning and effective coordination. Collaborate with cross-functional teams to streamline processes, address challenges, and deliver measurable results. Monitor progress, evaluate outcomes, and implement continuous improvements to enhance productivity and achieve long-term success.

Establish, oversee, and refine Facebook and Instagram advertising campaigns to maximize performance and achieve strategic objectives.

Develop and manage Google Search advertising campaigns to maximize visibility and drive targeted traffic.

Enhance the Google Business Profile to maximize visibility and generate more inquiries effectively.

Handle incoming Instagram direct messages, respond to customer inquiries, and ensure timely follow-ups are completed.

Produce visually compelling photo, video, and graphic content that captivates audiences and enhances brand storytelling.

Create and oversee a structured content calendar to ensure consistent publication and alignment with strategic goals.

Craft and publish content regularly on various social media channels.

Monitor and provide monthly performance reports for all campaigns.

Partner with leadership to align marketing initiatives with organizational objectives and revenue targets.

Seeking a highly motivated individual to join our team, with a focus on ensuring all project deliverables meet established quality standards. The ideal candidate must demonstrate proficiency in relevant software applications and possess strong analytical skills to interpret complex data sets. Additionally, excellent communication abilities are essential for collaborating effectively across departments and conveying technical information to non-technical stakeholders. A bachelor’s degree in a related field is required, along with a minimum of three years of hands-on experience in a similar role. The position involves frequent interaction with cross-functional teams to drive project objectives forward and ensure timely completion of tasks.

Individuals should maintain proximity to the spa’s operational center.

Proven expertise in digital marketing and content creation.

Demonstrates strong self-management skills and consistently delivers work within established timeframes.

Required qualifications and proficiencies include a robust set of technical and professional abilities, ensuring the successful execution of assigned tasks. Candidates must demonstrate expertise in relevant software applications, analytical problem-solving, and effective communication to collaborate across teams. Strong organizational skills, adaptability to evolving priorities, and a commitment to continuous learning are essential for navigating dynamic work environments. Additionally, proficiency in project management methodologies and a keen attention to detail are highly valued to maintain high standards of accuracy and efficiency.

Social media marketing involves developing and executing strategies to enhance brand visibility, engagement, and growth across various social media platforms. This role requires expertise in creating compelling content, managing community interactions, and analyzing performance metrics to refine campaigns. Responsibilities include overseeing content calendars, collaborating with influencers, and staying updated on industry trends to maintain a competitive edge. Strong analytical skills and creativity are essential, along with proficiency in tools like Facebook Ads Manager, Hootsuite, or Google Analytics.

Meta seeks a skilled professional to oversee strategic planning, execution, and optimization of advertising campaigns across Facebook and Instagram platforms. The role involves crafting high-impact ad creatives, defining precise targeting parameters, and leveraging advanced analytics to drive measurable results. Candidates must demonstrate proficiency in Meta Ads Manager, a deep understanding of audience segmentation, and the ability to analyze performance metrics to refine strategies. Responsibilities include budget allocation, bid management, A/B testing, and continuous campaign optimization to maximize ROI. Ideal candidates will have a proven track record in digital advertising, strong analytical skills, and the capacity to adapt to evolving platform algorithms and industry trends.

Google Search and Google Business Profile Optimization require enhancing online visibility and local search performance through strategic keyword placement, accurate business information updates, and consistent engagement with customer reviews. This role demands expertise in SEO best practices, including on-page optimization, local citation management, and data-driven strategies to improve rankings. Responsibilities include conducting keyword research, optimizing business listings for relevance and accuracy, and monitoring performance metrics to refine approaches. Strong analytical skills and familiarity with Google’s algorithms are essential to maximize search engine results and drive organic traffic.

We specialize in producing engaging visual content, including high-quality photos, videos, and graphics. This role requires proficiency in capturing compelling imagery, editing footage, and designing visually appealing graphics to support marketing and branding initiatives. Candidates must have strong technical skills in relevant software, a keen eye for detail, and the ability to meet deadlines in a fast-paced environment. Responsibilities include conceptualizing content ideas, creating multimedia assets, and collaborating with cross-functional teams to ensure cohesive brand messaging.

Crafting compelling written content tailored to engage target audiences and drive desired actions, copywriting involves the strategic use of language to convey brand messages effectively. This role demands creativity, precision, and a deep understanding of audience psychology to produce persuasive copy across various platforms, including websites, advertisements, emails, and social media. Strong research skills and adaptability to different tones and styles are essential, along with a keen eye for detail to ensure accuracy and impact. Proficiency in SEO principles and digital marketing trends is often required to maximize reach and engagement. Collaboration with marketing teams, designers, and stakeholders is key to aligning copy with broader campaign objectives.

We are seeking an individual to oversee customer engagement strategies and manage direct messaging initiatives to enhance client relations and drive satisfaction. The role involves developing and implementing communication plans, responding to inquiries, and resolving issues promptly to maintain positive interactions. Proficiency in social media platforms and messaging tools is essential, along with strong written communication skills and the ability to analyze engagement metrics. The position requires a proactive approach to building relationships, addressing feedback, and ensuring consistent brand messaging across all channels.

Generated qualified leads through strategic outreach, leveraging market research to identify high-potential prospects. Utilized CRM tools to track interactions, nurture relationships, and maintain a robust pipeline of opportunities. Collaborated with sales teams to refine messaging and improve conversion rates. Analyzed performance metrics to evaluate campaign effectiveness and adjust strategies accordingly. Ensured alignment with organizational goals while adhering to best practices in lead qualification and follow-up.

Oversee analytics and performance reporting initiatives, ensuring accurate data collection, analysis, and interpretation to drive strategic decision-making. Develop and maintain comprehensive reports, dashboards, and visualizations that highlight key performance indicators, trends, and actionable insights. Collaborate with cross-functional teams to align reporting frameworks with business objectives and stakeholder needs. Monitor performance metrics, identify variances, and recommend improvements to enhance operational efficiency and effectiveness. Utilize advanced analytical tools and methodologies to generate meaningful insights and support data-driven initiatives. Ensure compliance with data governance policies and maintain high standards of accuracy, consistency, and timeliness in all reporting deliverables.

Qualifications

BA/BSc/HND

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