The Role
We seek a visionary Creative Lead to jointly steer our branding and marketing initiatives, shaping and safeguarding Bottle King’s distinctive visual identity while elevating creative standards across all interactions.
As a dynamic strategist and hands-on creator, you excel at developing compelling creative visions and seamlessly bringing them to life. You translate business goals into impactful concepts that elevate brand awareness, drive consumer interest, and boost revenue while maintaining the rigor to deliver polished work that aligns with brand identity and deadlines.
What You’ll Own
Develop and uphold brand strategy and stewardship initiatives to ensure consistent alignment with organizational goals and market positioning.
Develop and maintain Bottle King’s brand identity, positioning, and visual standards, ensuring they remain compelling and consistent across all touchpoints.
Ensure strict adherence to established brand guidelines while overseeing their comprehensive maintenance.
Maintain a cohesive and high-quality representation at all customer interaction points.
Lead efforts aimed at enhancing brand recognition and shaping positive brand perception through strategic initiatives.
Creative direction involves leading the conceptualization and execution of innovative visual and strategic solutions that align with brand objectives and resonate with target audiences. This role requires a keen ability to inspire and guide creative teams, ensuring consistency in messaging and aesthetic standards across all platforms. Additionally, it entails collaborating with cross-functional departments to integrate creative vision with marketing, product development, and business strategies. Strong leadership, exceptional communication skills, and a deep understanding of current design trends and industry best practices are essential for driving impactful and cohesive creative outcomes.
Spearhead the development and implementation of campaigns, overseeing their journey from initial brief to final delivery.
Develop compelling creative briefs and oversee the artistic direction of photography, video, film, advertising campaigns, and event executions.
Establish and uphold rigorous quality standards for all creative deliverables across the organization.
Campaigns & commerce: Develop, execute, and optimize digital marketing initiatives to drive brand awareness, engagement, and sales across multiple channels. Collaborate with cross-functional teams, including creative, product, and sales, to align campaigns with business objectives and customer insights. Manage paid advertising budgets, analyze performance metrics, and adjust strategies to maximize return on investment (ROI). Additionally, oversee e-commerce operations, including website optimization, user experience enhancements, and conversion rate improvements, to ensure seamless customer journeys and sustained revenue growth.
Collaborate closely with the marketing team to develop cohesive campaigns that span multiple channels.
Craft engaging creative assets that bring launches, promotions, and seasonal initiatives to life.
Propose innovative strategies that distinguish Bottle King from its competitors.
Providing strategic guidance and direction in both content creation and design initiatives, this role involves overseeing the development of high-quality materials that align with brand standards and business objectives. Responsibilities include leading a team of creatives, ensuring consistency across all visual and written communications, and fostering innovation to enhance user engagement and brand recognition. Candidates must possess a proven track record in managing cross-functional teams, expertise in digital and print design, and strong leadership skills to inspire and mentor staff while driving project success.
Seasoned designers, content developers, photographers, videographers, and independent contractors collaborate to elevate brand narratives and visual storytelling.
Evaluate and authorize creative materials prior to their launch.
Responsible for directing production initiatives encompassing social media, web platforms, email campaigns, digital advertisements, print materials, and event branding efforts.
Crafting and executing digital marketing initiatives across various online platforms, including social media channels, to amplify brand visibility and engagement. Developing and implementing comprehensive social media strategies tailored to distinct target audiences, ensuring alignment with overarching marketing objectives. Overseeing content creation, curation, and distribution to maintain a consistent and compelling brand voice. Managing paid social campaigns, optimizing ad performance, and analyzing key metrics to refine targeting and maximize ROI. Collaborating with cross-functional teams to integrate digital efforts with broader marketing campaigns. Staying current with emerging trends and platform updates to leverage new tools and opportunities for audience growth.
Oversee content strategies and initiatives for social media platforms as well as bottleking.ng.
Identify and leverage nascent creative trends proactively to gain a competitive edge in the market.
Leverage campaign insights and audience analytics to enhance creative effectiveness.
Oversee production schedules and project execution to ensure timely delivery of products, coordinating with cross-functional teams to align resources and meet deadlines efficiently. Manage project scope, budget, and quality standards while mitigating risks and resolving issues promptly. Develop and implement production processes that optimize efficiency and scalability, ensuring adherence to compliance and safety regulations throughout all stages.
Develop and oversee innovative content calendars alongside streamlined production schedules.
Collaborate with internal stakeholders and external partners to ensure cohesive alignment and effective communication throughout all projects and initiatives.
Execute numerous campaigns concurrently, ensuring strict adherence to both deadlines and allocated financial resources.
Success is evaluated through a combination of quantifiable outcomes and qualitative feedback, with key metrics including client satisfaction scores, project completion rates, and revenue growth. Regular performance reviews and milestone assessments ensure alignment with organizational goals, while individual contributions are measured against predefined targets. Feedback from peers and supervisors further informs development opportunities and career progression. Ultimately, sustained success hinges on balancing efficiency, innovation, and team collaboration to drive long-term value for the organization.
Maintains uniform brand representation across all marketing channels, ensuring a cohesive and recognizable identity that aligns with organizational standards.
We aim to maximize both the reach and engagement of our campaigns. Our goal is to ensure that our initiatives effectively connect with the target audience, fostering meaningful interactions and expanding our brand’s visibility across key platforms. This involves leveraging data-driven strategies to optimize performance and drive measurable outcomes in audience growth and participation.
Our objective is to enhance brand visibility and expand our target audience reach.
Creative assets and deliverables must be completed and delivered promptly to meet established deadlines.
The caliber and impact of the creative deliverables are paramount, ensuring each piece meets high standards of excellence and resonates with the intended audience.
You will play a key role in generating new leads, driving sales, and increasing overall revenue for the organization.
What You’ll Bring
With several years of hands-on experience in the field, you possess a proven track record of delivering successful projects and solutions. Your background includes expertise in relevant methodologies, tools, and industry best practices, enabling you to approach challenges with confidence and efficiency. You have a strong ability to adapt to evolving requirements while maintaining high standards of quality and performance.
A minimum of five years of experience in creative direction, brand management, advertising, or marketing is required.
Proven expertise in brand development and management, coupled with a strong ability to guide and oversee creative teams.
Proven expertise in crafting comprehensive portfolios that showcase branding initiatives, strategic campaign development, and innovative creative leadership.
Proficient in a wide range of technical and operational skills, including advanced problem-solving, data analysis, and project management methodologies. Demonstrated expertise in utilizing specialized software and tools to streamline workflows and enhance productivity. Strong proficiency in written and verbal communication, enabling effective collaboration with cross-functional teams. Adept at identifying process inefficiencies and implementing strategic improvements. Committed to continuous learning and staying updated on industry trends and best practices.
Exceptional expertise in branding and the art of visual storytelling is essential.
Profound understanding of marketing principles and consumer behavior dynamics.
Mastery of fundamental and advanced design principles and methodologies is required.
Proven ability to communicate effectively and deliver compelling presentations.
Balancing imaginative innovation with pragmatic business considerations is crucial.
Exceptional ability to oversee projects and engage stakeholders effectively.
Crafting, analyzing, and optimizing tools to enhance operational efficiency and effectiveness is a core responsibility of this role. Expertise in identifying key performance indicators and implementing data-driven solutions to address tool-related challenges is required. Proficiency in evaluating tool functionality, identifying gaps, and proposing enhancements to meet evolving business needs is essential. Collaboration with cross-functional teams to integrate tools seamlessly into workflows and ensure alignment with organizational objectives is necessary. Strong analytical skills and a keen eye for detail are imperative to assess tool performance and drive continuous improvement initiatives.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design software is required.
Crafting engaging, high-quality content for various social media platforms is essential to our brand’s growth and community engagement. Proficiency in utilizing social content creation tools is required to meet deadlines, maintain brand consistency, and optimize content performance. You will be responsible for developing creative concepts, designing visuals, writing compelling copy, and scheduling posts to maximize reach and interaction. Expertise in analytics tools to track engagement metrics and adjust strategies accordingly is also necessary. Collaboration with marketing teams to align content with broader campaigns is expected, as is staying updated on industry trends to innovate and elevate our social presence.
Proficiency in video production and editing methodologies is required.
A strong working knowledge of digital marketing platforms and analytics tools is essential.
Nice to Have:
A background encompassing retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands is required.
Experts in identifying and leveraging emerging digital content trends and implementing social-first marketing strategies.
Proven track record in spearheading brand refresh initiatives or comprehensive rebranding projects.
Qualified candidates who meet the requirements are encouraged to submit their CV alongside a portfolio showcasing exceptional brand and campaign work to hr@bottleking.ng, ensuring the Job Title is included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
