Seeking a skilled professional to fill this critical position, the successful candidate will manage a dynamic portfolio of responsibilities designed to drive organizational success. The role requires five years of relevant experience, proficiency in project management tools, and strong analytical capabilities. Primary duties involve leading cross-functional teams, developing strategic initiatives, and ensuring seamless execution of key projects. Candidates must possess excellent communication skills and the ability to thrive in fast-paced environments. A bachelor’s degree in a related field is mandatory, and prior leadership experience is strongly preferred.
The Macallan Brand Ambassador is tasked with cultivating and nurturing high-level strategic alliances with leading influencers, affluent consumers, and media outlets, effectively embodying and conveying the essence of The Macallan’s distinctive “world.”
This position is responsible for engaging, educating, and recruiting audiences through distinctive and meaningful experiences. The role centers on enhancing brand recognition, cultivating enduring, high-value connections, and delivering exclusive offerings.
As a secondary responsibility, the Macallan Brand Ambassador contributes to key brand initiatives and aids in achieving targeted portfolio performance.
This position will require frequent event hosting responsibilities, including wine tastings and exclusive gatherings, along with regular travel within the designated area and to Scotland. There, you will collaborate with the global brand and distillery teams and oversee visits from key influencers.
Responsibilities entail overseeing daily operations, ensuring adherence to company policies, and coordinating team activities to meet organizational objectives. Key duties include managing project timelines, maintaining accurate records, and fostering a collaborative work environment. The role requires proactive problem-solving, effective communication, and the ability to prioritize tasks efficiently while meeting deadlines. Additionally, the position involves liaising with stakeholders, conducting performance evaluations, and implementing strategies for continuous improvement. Proficiency in relevant software and strong analytical skills are essential, along with a commitment to maintaining high standards of professionalism and accountability.
Serving as The Macallan’s Brand Ambassador in Nigeria, with a primary focus on Lagos, you will embody the brand’s identity while driving consumer education and engagement across key audiences, including influencers, media representatives, and both internal and external stakeholders.
You are responsible for, among other duties, the following tasks:
Enhancing customer interaction and fostering engagement initiatives are critical responsibilities for this role, ensuring meaningful connections with end-users through tailored strategies and responsive communication channels. The position demands a proactive approach to understanding consumer needs, driving satisfaction, and cultivating brand loyalty through innovative engagement tactics and data-driven insights. Strong interpersonal skills and a customer-centric mindset are essential to effectively bridge the gap between the company and its audience, ultimately contributing to sustained growth and retention.
Serving as the definitive local expert on The Macallan brand and the whisky industry, this role involves leading whisky tastings and curating exclusive brand experiences to engage audiences.
Overseeing the strategic planning and seamless execution of experiential events while managing The Macallan’s internal and consumer engagement platforms to enhance brand interaction.
Organize and lead preliminary discussions with venue management and culinary teams to ensure strict adherence to marketing guidelines at all points of interaction.
Promoting The Macallan’s presence at high-priority media engagements and consumer-focused events serves as a key responsibility.
Influencer and media outreach responsibilities involve cultivating relationships with key industry figures and journalists to amplify brand messaging and secure coverage. This role requires identifying relevant influencers and media contacts, developing tailored outreach strategies, and fostering mutually beneficial partnerships. The position demands strong communication skills, a keen understanding of target audiences, and the ability to craft compelling narratives that resonate with both influencers and media outlets. Additionally, tracking campaign performance, analyzing engagement metrics, and reporting on outreach effectiveness are essential duties to refine future strategies and ensure measurable impact.
Engaging influencers and media outlets within their Key City is essential to this role.
Constructing influencer networks—comprising collectors and professional groups—within The Macallan’s CRM tool.
Develop and execute social media strategies for The Macallan’s official channels in strict alignment with established brand guidelines and strategic plans.
Collaborating with retained agencies to cultivate connections and foster relationships with pertinent media outlets and influencers.
Ensure comprehensive briefings for all influencers and agencies to guarantee full adherence to the Eddington marketing code, thereby preventing any potential breaches during all activities.
Facing trade operations involves direct engagement with clients, vendors, and partners to facilitate seamless transactions and build strong business relationships. This role demands exceptional communication skills, proficiency in negotiation, and a deep understanding of market trends to ensure mutually beneficial agreements. Key responsibilities include managing trade agreements, resolving discrepancies, and maintaining accurate records of transactions. Candidates should possess a minimum of three years of relevant experience in trade or business development, along with a solid grasp of compliance regulations and financial acumen. A bachelor’s degree in business, finance, or a related field is preferred, and fluency in additional languages may be advantageous.
Delivering tailored educational solutions and cultivating heightened brand trust within key trade accounts, we foster brand ambassadorship and secure a prominent position in their consideration.
Collaborating effectively to recognize opportunities and suggest necessary adjustments as deemed appropriate.
Cultivating strong, reliable connections with pivotal stakeholders—such as beverage directors, procurement managers, and bar personnel—is essential to drive mutual success and foster long-term partnerships.
Crafting and showcasing The Macallan serving techniques and rituals to highlight our Prestige accounts is essential.
Collaborating with The Macallan Marketing and Education teams, you will execute a variety of marketing initiatives and communications strategies that align with the brand’s core identity and strategic goals.
Collaborating closely with regional commercial teams, we aim to develop and execute pivotal brand-building initiatives tailored to The Macallan’s strategic objectives.
The strategic management and optimal allocation of the annual Travel & Expense and activation budget are essential responsibilities.
Demonstrates proficiency in conveying information clearly and effectively, both verbally and in writing, while ensuring timely and accurate reporting to stakeholders. Maintains open lines of communication with team members, supervisors, and external partners to facilitate collaboration and alignment on objectives. Facilitates meetings, prepares concise updates, and ensures all relevant parties are kept informed of progress, changes, or potential issues.
The incumbent is responsible for entering data into Eddington reports to assist the Senior Brand Manager (SBM) with the preparation of monthly report submissions.
Throughout the month, you will need to deliver presentations summarizing the activities conducted during internal and external business calls.
Candidates must fulfill several key qualifications to be considered for this role. A minimum of five years of relevant professional experience is essential, with a proven track record in [specific field/industry]. Proficiency in [specific software/tool] and strong analytical abilities are also required. Additionally, excellent communication skills, both written and verbal, are necessary to collaborate effectively within a team and with stakeholders. The ideal candidate will demonstrate adaptability in dynamic environments and a commitment to continuous learning and professional growth.
is this you:
A bachelor’s degree in marketing or a closely related field is required.
With a minimum of five years of demonstrated expertise in experiential marketing, luxury brand sales and marketing, hospitality, premium spirits, or high-end sales, the ideal candidate will bring a wealth of relevant experience to the role.
Proficiency in engaging with high-end brand sectors such as wine and spirits, art, and exotic automobiles, along with their discerning clientele, is required.
Forge and nurture relationships with influential communities within pivotal markets to strengthen brand presence and engagement.
Demonstrated ability to engage and interact with high-net-worth individuals and distinguished social networks.
A solid grasp of brand strategy, the luxury sector, and the mechanisms that propel each forward.
Proficient in leveraging technology to enhance and deliver seamless presentations.
With a proven track record in orchestrating high-end brand or experiential events, you bring a wealth of experience to the table. Your ability to captivate audiences through compelling public speaking and presentations is matched by your prowess in negotiation and influence, enabling you to drive impactful outcomes.
It would be beneficial if you possess experience in or knowledge of:
With a proven track record in brand representation, candidates should possess prior experience as a Brand Ambassador.
Individuals with prior engagement in the luxury spirits sector or hospitality field are strongly encouraged to apply.
Proficiency in additional languages is required for this role.
Profound expertise in crafting brand messaging strategies and establishing compelling market positioning is essential. A strong grasp of how to articulate unique value propositions and align them with target audience needs is required. Familiarity with market research techniques to identify brand opportunities and refine messaging is expected, along with the ability to adapt tone and style across various communication channels. Competence in analyzing competitor positioning and leveraging insights to strengthen brand differentiation is also necessary.
Professional Media Training is essential for individuals aiming to effectively communicate in high-pressure situations, ensuring polished and strategic messaging. This comprehensive program focuses on refining vocal delivery, body language, and message clarity to enhance public speaking abilities. Participants will learn techniques to manage nervousness, respond confidently to challenging questions, and convey key points with impact. Ideal for executives, spokespeople, and professionals frequently interacting with media, the training equips attendees with the skills to maintain composure, control narratives, and uphold organizational reputation under scrutiny.
Qualifications
BA/BSc/HND
Experience Required
5 years
