We are seeking a highly motivated individual to join our team in the capacity of [specific role title], where you will play a pivotal role in [primary function of the role]. Your core responsibilities will include [key responsibility 1], [key responsibility 2], and [key responsibility 3], ensuring seamless execution of [specific area or process]. Additionally, you will collaborate closely with [relevant teams or departments] to [specific outcome or goal], fostering alignment and driving operational efficiency.
To excel in this position, you must possess [required skill or qualification 1], [required skill or qualification 2], and [required skill or qualification 3], with a proven track record in [specific experience or industry]. Proficiency in [specific tool, software, or technical skill] is essential, as is the ability to [specific soft skill or competency]. Strong problem-solving acumen and a results-driven mindset are critical for success in this role.
We seek a Creative Lead to jointly spearhead our branding and marketing initiatives, establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
You thrive in dual roles, blending strategic insight with hands-on execution, seamlessly aligning creative direction with meticulous implementation. Your ability to translate commercial goals into compelling concepts elevates brand awareness, sparks consumer desire, and drives sales growth. With a steadfast commitment to excellence, you deliver these initiatives consistently, adhering to brand standards while ensuring timely completion.
What You’ll Own
Develop and uphold the brand’s strategic vision, ensuring consistent messaging, positioning, and identity across all channels and touchpoints. Oversee the implementation of brand guidelines, monitor market trends, and collaborate with cross-functional teams to reinforce brand equity and drive long-term growth.
Develop and maintain Bottle King’s brand identity, positioning, and visual standards, ensuring they remain cohesive and impactful.
Develop and enforce detailed brand guidelines to ensure consistency across all materials and communications.
Deliver a cohesive, high-end representation at all customer interaction points.
Spearhead strategic efforts aimed at enhancing brand visibility and shaping a positive brand image.
Creative leadership encompasses the visionary guidance and strategic oversight required to shape and elevate brand identities, ensuring cohesive and impactful visual and conceptual narratives across all platforms and campaigns. This role demands a keen understanding of design principles, market trends, and storytelling techniques, along with the ability to inspire and direct creative teams toward achieving innovative, high-quality outcomes. Responsibilities include defining creative strategies, overseeing the development of design assets, collaborating with cross-functional teams, and maintaining consistency in brand messaging while fostering an environment that encourages creativity and excellence. Candidates should possess a strong portfolio demonstrating conceptual thinking, leadership experience, and a proven track record of delivering compelling, results-driven creative solutions.
Spearhead the strategic development and implementation of campaigns, overseeing their progression from initial briefing through to final delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video, advertising, and events to ensure cohesive and impactful brand expression.
Establish and uphold an exceptional standard of quality for all creative deliverables.
Campaigns & commerce: Develop and execute comprehensive marketing strategies to drive brand awareness and sales, leveraging digital and traditional channels. Analyze performance metrics to optimize campaign effectiveness and ensure alignment with business objectives. Collaborate with cross-functional teams, including creative, sales, and product, to execute integrated campaigns that deliver measurable results. Monitor market trends and consumer behavior to inform strategic decisions and identify growth opportunities. Manage budget allocation, ensuring efficient use of resources while maximizing return on investment. Provide data-driven insights and recommendations to stakeholders to refine marketing approaches and enhance overall performance.
Collaborate with the marketing team to develop cohesive campaigns that span multiple channels.
Translate launch events, promotional campaigns, and seasonal initiatives into engaging and impactful creative content.
Devise innovative strategies that set Bottle King apart from competitors, ensuring a distinct market presence and sustained growth.
Providing strategic direction and oversight for both content creation and design initiatives, ensuring alignment with brand identity and business objectives while fostering innovation and excellence in all deliverables.
Experienced graphic designers, skilled content creators, professional photographers, and videographers—both full-time and freelance—are sought for this role.
Thoroughly evaluate and authorize all creative materials prior to their launch.
Supervise all aspects of production for social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
Craft, curate, and distribute compelling digital and social content across multiple platforms to enhance brand visibility and engagement.
Oversee the strategic development and alignment of content across social media platforms and bottleking.ng.
Identify and respond to developing creative trends proactively.
Leverage campaign insights and audience analytics to enhance the effectiveness of creative content.
Oversee the planning, coordination, and execution of production and project activities to ensure timely delivery and adherence to quality standards. Develop and implement project timelines, allocate resources efficiently, and monitor progress to mitigate risks and address potential delays. Collaborate with cross-functional teams to align on objectives, resolve issues, and maintain clear communication throughout each project phase. Ensure compliance with industry regulations and internal policies while fostering a culture of continuous improvement and accountability in all production and project endeavors.
Develop and oversee creative schedules and production schedules to ensure timely execution of projects.
Collaborate seamlessly with both internal stakeholders and external partners to ensure alignment and effective communication throughout all initiatives.
Successfully execute numerous campaigns concurrently, ensuring strict adherence to both deadlines and allocated budgets.
Success is evaluated through a comprehensive set of metrics encompassing sales performance, customer satisfaction ratings, and operational efficiency, with a strong emphasis on achieving and surpassing quarterly and annual targets. Key performance indicators include revenue growth, market share expansion, and the successful implementation of strategic initiatives. Additionally, employee engagement and retention rates are closely monitored to ensure a motivated and productive workforce. The role demands a results-driven mindset, exceptional analytical abilities, and the capacity to adapt to dynamic market conditions while maintaining high standards of professionalism and accountability.
Ensuring uniformity in messaging and visual identity across all marketing channels and touchpoints is essential. This role demands meticulous attention to detail and a strong grasp of brand guidelines to maintain a cohesive and recognizable brand presence.
Expand and strengthen campaign reach and engagement across diverse platforms to maximize audience interaction and brand visibility. Develop strategic initiatives to drive higher participation rates and foster meaningful connections with target demographics, ensuring measurable growth in campaign performance and impact.
Enhancing brand recognition and expanding the target audience are key objectives.
Ensuring timely delivery of creative assets and efficient turnaround.
Creative must meet high standards of quality and effectiveness to ensure impactful and successful results.
Driving the generation of leads, the expansion of sales, and the acceleration of revenue growth represents a core responsibility of this role.
What You’ll Bring
With experience in the field, candidates will demonstrate a proven track record of success in relevant roles. Applicants should have at least [X] years of hands-on experience in [specific industry or field], along with a strong understanding of [key skills or technologies]. Proficiency in [specific tools, software, or methodologies] is essential, as well as the ability to [key responsibility or task]. Additionally, familiarity with [industry standards, regulations, or best practices] is preferred.
Seeking a creative leader with at least five years of experience in creative direction, brand management, advertising, or marketing.
Demonstrates a proven ability to develop and oversee brand strategies while effectively leading and managing creative teams.
A proven portfolio showcasing expertise in branding, campaign development, and creative leadership.
Demonstrates proficiency in a range of technical and operational skills essential for the role, including the ability to analyze complex data, develop innovative solutions, and implement strategic initiatives. Requires expertise in relevant software tools and platforms, along with a strong understanding of industry standards and best practices. Must exhibit exceptional problem-solving abilities, adaptability to evolving challenges, and a commitment to continuous learning and professional growth.
Crafting compelling brand narratives and visually engaging stories is essential.
Proficient understanding of marketing principles and consumer psychology is essential.
Demonstrates an in-depth understanding of design principles and methodologies.
Exceptional verbal and written communication abilities are essential, along with the capacity to deliver compelling presentations with clarity and precision.
Balancing innovative thinking with practical business considerations is essential.
Exceptional ability in handling diverse projects and managing stakeholders effectively to ensure alignment and success.
Proficient in utilizing the following tools: Microsoft Office Suite (Word, Excel, PowerPoint), project management software (e.g., Asana, Trello), data analysis tools (e.g., SPSS, Tableau), and collaboration platforms (e.g., Slack, Microsoft Teams). Must possess strong typing proficiency (minimum 60 WPM) and familiarity with CAD software (e.g., AutoCAD, SolidWorks) for technical roles. Experience with CRM systems (e.g., Salesforce, HubSpot) is a plus.
Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Proficiency in Figma or comparable design software is required.
Social media content creation tools encompass a suite of software solutions designed to streamline the development, scheduling, and distribution of engaging digital content across various platforms. These platforms empower marketers, creators, and businesses to produce high-quality multimedia assets, including graphics, videos, and written posts, while offering advanced analytics to track performance metrics such as reach, engagement, and conversion rates. Key features often include collaborative workflows, automated posting capabilities, and integrations with popular social networks like Facebook, Instagram, Twitter, and LinkedIn. Professionals utilizing these tools must possess strong proficiency in content strategy, digital marketing principles, and basic graphic design skills, along with familiarity with SEO and data analysis to optimize content effectiveness. Responsibilities typically involve curating compelling narratives, managing editorial calendars, and monitoring trends to ensure brand consistency and audience resonance.
Proficiency in video production and editing techniques is required.
Proficiency in digital marketing platforms and analytics tools is essential for this role.
Nice to Have:
Background in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer goods industries is preferred.
Proven expertise in digital content trends and a strong grasp of social-first marketing strategies.
Demonstrated expertise in spearheading brand refresh initiatives or comprehensive rebranding projects.
Interested and eligible applicants are encouraged to submit their CV and a portfolio showcasing their top brand and campaign work to hr@bottleking.ng, with the job title included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
