We are in search of a visionary and outcome-focused Online Branding Team Lead to spearhead our Social Media Team. Candidates must possess 3–5 years of demonstrated expertise in cultivating and expanding brand visibility across digital channels, supported by a robust history of quantifiable achievements. This position demands a forward-thinking innovator, an influential leader, and an analytically driven strategist capable of converting brand objectives into captivating online interactions and enduring growth.
Oversee and execute critical duties encompassing strategic planning, operational management, and cross-functional collaboration to drive organizational success. Analyze workflows, identify inefficiencies, and implement solutions to optimize productivity and performance. Lead and mentor teams to ensure alignment with company goals, fostering a culture of accountability and continuous improvement. Develop and monitor key performance indicators (KPIs) to track progress and measure success, providing data-driven insights for informed decision-making. Cultivate and maintain strong relationships with stakeholders, partners, and clients to enhance business opportunities and ensure satisfaction.
Direct, oversee, and guide the Social Media Team in the creation and execution of premium content and strategic campaigns.
Formulate and execute robust social media strategies that are fully aligned with overarching business goals and objectives.
Oversee and uphold the brand’s voice, tone, and consistency across every digital channel to ensure a cohesive and unified presence.
Develop and execute strategic initiatives that expand audience reach, foster deeper engagement, and drive conversions through creative and data-driven campaigns.
Investigate key performance indicators and deliver strategic recommendations aimed at enhancing outcomes through data-driven insights.
Develop and manage content calendars, paid promotional initiatives, influencer partnerships, and community engagement strategies to ensure cohesive brand messaging and audience growth.
To ensure brand relevance, analyze industry trends, track competitor actions, and identify emerging platforms.
Partner with Marketing, Design, Content, and Product teams to maintain consistent and unified brand representation.
Requirements
Minimum of three to five years of hands-on experience in social media management and as an active contributor to online branding strategies for prominent brands such as MTN, UBA, Techno, and Infinite.
A bachelor’s degree or equivalent qualification in Marketing, Communications, Business Administration, or a related discipline is required.
Proven ability to enhance brand awareness, foster deeper audience engagement, and drive measurable revenue growth.
Proven ability to lead teams effectively and manage group dynamics with confidence.
Demonstrates expertise in utilizing social media management tools and analytics platforms proficiently.
Proven ability to convey information clearly and effectively through written and spoken communication.
Demonstrates a deep grasp of content strategy, paid advertising techniques, SEO core principles, and emerging digital trends.
Proven capability in analyzing data and leveraging insights to inform strategic business decisions.
A highly organized, proactive professional with a strong focus on achieving measurable results.
Seeking candidates with the following preferred qualifications: a Bachelor’s degree in a related field, at least three years of relevant experience, proficiency in industry-specific software tools, and strong analytical and problem-solving abilities. Familiarity with project management methodologies and excellent communication skills are also highly valued. Knowledge of regulatory compliance standards and prior involvement in cross-functional teams are advantageous.
Proficiency in [betting, sports, technology, or other fast-paced digital sectors] is required.
Demonstrates expertise in performance marketing and conversion optimization.
Demonstrates a proven track record in overseeing brand reputation management and executing crisis communication strategies in digital environments.
What We Offer
The compensation package for this position ranges from 300,000 to 500,000 annually.
We offer a robust compensation package that includes comprehensive health benefits, paid sick leave, performance-based bonuses tied to KPIs, and a retirement pension plan.
Seize the chance to guide an innovative and high-performing team.
We cultivate a dynamic and supportive workplace that fosters professional growth and collaboration.
We provide a platform designed to refine and expand a brand’s digital footprint as it grows, ensuring scalable solutions for enhanced online visibility and engagement.
Qualified applicants are encouraged to submit their CV via email to opeyemiarinola@ilot.ng, with the position title included in the subject line for clarity.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
