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Home Jobs Lagos Sales Associate, Consumer Goods

Sales Associate, Consumer Goods

Whip Smart Service Providers Limited  · Consulting

Full Time Lagos
Lagos
150,000 - 200,000/month
Deadline: 2 September 2026
Posted June 3, 2026

Job Summary

The Retail Trade Representative plays a key role in boosting sales, guaranteeing product availability, and fostering lasting partnerships with retail partners. This position requires regular visits to designated stores for merchandising, inventory oversight, and implementing trade marketing initiatives to enhance brand presence and optimize sales outcomes.

Oversee and execute a range of critical duties essential to the role, including managing strategic initiatives, driving operational efficiency, and fostering collaboration across teams. Additionally, you will be tasked with analyzing performance metrics to identify opportunities for improvement and implementing solutions to enhance productivity and outcomes. The position requires a proactive approach to problem-solving, exceptional organizational skills, and the ability to prioritize tasks effectively in a fast-paced environment. Clear communication of goals, progress, and challenges to stakeholders at all levels is also a key expectation. A commitment to continuous learning and adaptability in response to evolving business needs is highly valued. This role demands a results-driven mindset, with accountability for achieving measurable results while maintaining high standards of quality and professionalism.

Drive revenue growth and expand market reach by identifying and capitalizing on new business opportunities, fostering strategic partnerships, and cultivating client relationships. Analyze market trends and competitive landscapes to refine sales strategies, ensuring alignment with organizational objectives. Collaborate with cross-functional teams to develop tailored solutions that meet customer needs while maximizing profitability. Proactively pursue leads, negotiate contracts, and close deals to achieve and exceed sales targets. Maintain a deep understanding of industry developments, product offerings, and competitive positioning to drive sustainable business expansion.

Deliver consistently against allotted sales quotas throughout your assigned region.

Proactively seek out and establish partnerships with new retail establishments, facilitating their seamless integration into the company’s distribution network.

Drive sales initiatives by actively promoting company offerings and establishing retailer orders.

Conduct thorough analysis of competitor actions and deliver insightful market feedback to ensure strategic decision-making.

We are seeking a dynamic professional to enhance our merchandising strategies and amplify brand visibility across various platforms. The ideal candidate will have proven experience in retail merchandising, inventory management, and visual presentation, ensuring products are strategically positioned to drive sales and customer engagement. Responsibilities include collaborating with cross-functional teams to develop and execute promotional campaigns, analyzing sales data to optimize product placement, and maintaining consistent brand messaging in all retail environments. Proficiency in merchandising software, strong analytical skills, and the ability to adapt to market trends are essential. Additionally, the role requires excellent communication and leadership skills to mentor teams and oversee execution.

Ensure that products are presented in stores in full compliance with established company guidelines and visual merchandising standards.

Our role involves executing promotional and trade marketing initiatives to drive brand visibility and sales growth. This includes devising and rolling out marketing campaigns, coordinating with retail partners to enhance in-store presence, and analyzing performance metrics to refine strategies. Additionally, we collaborate with cross-functional teams to ensure alignment with overall business objectives and to maximize the impact of marketing efforts.

Ensure product shelves are consistently maintained in pristine, orderly, and visually appealing condition.

Verify that all products are accurately priced and visibly displayed.

We are seeking a skilled professional to oversee and enhance client relationships, ensuring sustained satisfaction and long-term collaboration. The ideal candidate will possess strong interpersonal and communication abilities, along with a proven track record in managing key accounts and resolving client concerns efficiently. Proficiency in CRM tools and a deep understanding of client needs are essential, as are the ability to analyze feedback and adapt strategies to meet evolving demands. This role requires meticulous attention to detail, a proactive approach to problem-solving, and the capacity to build trust and credibility with stakeholders at all levels.

Develop and nurture robust partnerships with store owners and managers to foster long-term collaboration and mutual growth.

Address client concerns and resolve any arising issues with efficiency and professionalism, ensuring retailers receive timely and satisfactory resolutions.

Dedicate efforts to cultivating and maintaining high levels of customer satisfaction and fostering long-term loyalty.

Efficiently overseeing and maintaining accurate inventory levels, tracking stock movements, and ensuring optimal stock availability are key responsibilities of this role. The position demands meticulous attention to detail to prevent discrepancies, minimize shortages, and streamline replenishment processes. Proficiency in inventory management software, strong analytical skills, and the ability to interpret data trends are essential. Additionally, collaboration with procurement, warehouse, and sales teams is required to align inventory with demand forecasts and operational goals. A proactive approach to identifying inefficiencies and implementing corrective measures is expected to enhance overall supply chain efficiency.

Monitor inventory levels across retail locations and implement proactive measures to avert shortages.

Collaborate with distributors to guarantee the punctual delivery of products.

Monitor product movement and identify items with either low or high velocity, documenting these trends for further analysis.

Compile and manage reports and administrative tasks efficiently to ensure accurate and timely information processing. Oversee the preparation, review, and distribution of essential documents while maintaining meticulous record-keeping and data integrity. Collaborate with cross-functional teams to streamline workflows, enhance operational efficiency, and support decision-making processes. Ensure adherence to organizational policies, regulatory standards, and confidentiality protocols throughout all reporting and administrative activities.

Prepare and submit comprehensive sales and activity reports on a daily and weekly basis to ensure accurate tracking of progress and performance metrics.

Ensure meticulous documentation of all visits, orders, and, where relevant, collections to uphold precise records.

Analyze and assess evolving market trends and consumer preferences to deliver strategic insights and actionable recommendations.

Minimum qualifications include a Bachelor’s degree in Computer Science, Engineering, or a related field, along with 3+ years of relevant experience in software development. Proficiency in programming languages such as Java, Python, or C++ is essential, alongside expertise in object-oriented design and software architecture principles. Candidates must demonstrate strong problem-solving abilities and effective communication skills to collaborate within cross-functional teams. Familiarity with version control systems like Git and experience with Agile methodologies are also required.

A bachelor’s degree in Marketing, Business Administration, or a related field, with at least an Ordinary National Diploma (OND) or Higher National Diploma (HND), is required.

Seeking candidates with 1 to 3 years of professional experience in fast-moving consumer goods (FMCG) or retail sales environments.

Accomplished professionals must demonstrate exceptional proficiency in articulating ideas clearly, fostering collaborative relationships, and securing favorable agreements through strategic dialogue and compromise.

Possesses a strong understanding of the local market dynamics and retail environment.

Capable of managing tasks autonomously while consistently achieving set objectives.

Demonstrates foundational knowledge of merchandising strategies and practices.

Proven expertise in [specific key skills relevant to the role, e.g., project management, data analysis, or software development]. Strong proficiency in [relevant tools, software, or methodologies]. Excellent problem-solving abilities with a focus on [specific area, e.g., efficiency, innovation, or team collaboration]. Demonstrated capacity for [critical skill, e.g., strategic planning or cross-functional leadership]. Outstanding communication skills to articulate ideas clearly in both written and verbal formats. Ability to prioritize tasks and manage deadlines under pressure. Commitment to continuous learning and staying updated with industry trends and best practices.

Seasoned professionals are sought to drive revenue growth through strategic sales initiatives and adept negotiation tactics. Candidates must exhibit a robust track record in closing deals, fostering client relationships, and consistently meeting or exceeding sales targets. Strong interpersonal skills, resilience, and a results-driven mindset are essential. Responsibilities include identifying market opportunities, crafting compelling proposals, and finalizing agreements that benefit both the organization and its clients.

We are seeking a professional to oversee and enhance client relationships, ensuring strong connections and satisfaction. The role requires excellent communication skills, a customer-focused mindset, and the ability to build long-term partnerships. Key responsibilities include maintaining regular contact, addressing concerns promptly, and identifying opportunities for growth. Proficiency in CRM tools and a track record of successful relationship management are essential. This position demands a proactive approach, problem-solving abilities, and a commitment to delivering exceptional service.

Demonstrated ability to prioritize tasks efficiently and maintain structured schedules to meet deadlines consistently. Strong aptitude for coordinating multiple responsibilities while ensuring meticulous attention to detail and adherence to established timelines.

We maintain a deep understanding of market trends, competitor activities, and customer needs to inform strategic decision-making and ensure our offerings remain competitive. This involves regularly analyzing industry developments, customer feedback, and competitive positioning to identify opportunities and mitigate risks. Candidates should demonstrate a proactive approach to staying informed about the latest market dynamics and possess the analytical skills necessary to translate insights into actionable business strategies.

Exceptional analytical and critical thinking abilities are essential to excel in this role. Candidates must demonstrate a strong capacity to identify issues, evaluate potential solutions, and implement effective resolutions efficiently. A proactive approach to troubleshooting and a keen eye for detail are critical for addressing challenges promptly and accurately.

The position requires tracking and analyzing key performance indicators (KPIs) to evaluate operational efficiency, productivity, and overall business success. Responsibilities include defining measurable metrics aligned with organizational goals, collecting and interpreting data, and presenting insights to stakeholders to support data-driven decision-making. The role demands proficiency in data analysis tools, strong analytical skills, and the ability to translate complex findings into actionable recommendations. Additionally, candidates must ensure KPIs remain relevant and adapt to evolving business priorities.

To accomplish assigned sales targets, the successful candidate will be responsible for identifying new business opportunities, cultivating client relationships, and closing deals. They must possess a proven track record of meeting or exceeding sales quotas, demonstrating strong negotiation skills, and maintaining a customer-centric approach. Proficiency in CRM software, market analysis, and strategic planning is essential, along with the ability to work independently and collaboratively within a team. Effective communication, time management, and a results-driven mindset are critical for success in this role.

We currently have multiple retail outlets in operation across various locations.

Product availability is optimized to minimize stock-outs, ensuring consistent inventory levels.

Responsibility for upholding merchandising standards and ensuring adherence to visibility guidelines is essential. This role requires meticulous attention to detail to maintain consistent product presentation and brand consistency across all retail environments. The position involves regularly verifying that displays, signage, and promotional materials align with established visual merchandising policies. Additionally, compliance with company standards for shelf organization, product placement, and store layout execution is mandatory to enhance customer engagement and drive sales performance.

We are tasked with enhancing customer and retailer retention rates through strategic initiatives. This role requires analyzing current retention metrics, identifying trends, and implementing targeted solutions to bolster engagement and loyalty. Key responsibilities include developing retention programs, monitoring performance indicators, and collaborating with cross-functional teams to address underlying issues. The ideal candidate will have proven experience in customer relationship management, data analysis, and program execution to drive measurable improvements in retention outcomes.

Qualified candidates are encouraged to submit their CVs via email to whipsmartrecruitment@gmail.com, ensuring the job title is included in the subject line.

Qualifications

BA/BSc/HND , OND

Experience Required

1 - 3 years

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