The Senior Digital Marketing Executive will spearhead both strategic initiatives and tactical execution to propel the company’s digital expansion, enhance brand visibility, and strengthen market positioning.
This position requires strong leadership in digital marketing, coupled with a demonstrated ability to craft compelling creative content that enhances the effectiveness of high-impact campaigns. The successful applicant will oversee the design, implementation, and continuous refinement of digital strategies aimed at driving traffic, fostering engagement, and maximizing conversions across diverse online platforms.
You are required to integrate data-driven marketing strategies with high-impact content development, guaranteeing that all campaigns achieve measurable results while maintaining a strong creative appeal.
Oversee and execute a comprehensive range of duties central to the role, ensuring alignment with organizational objectives and operational standards. Lead critical initiatives, manage cross-functional projects, and maintain consistent communication with stakeholders to drive efficiency and innovation. Collaborate with team members to identify opportunities for improvement, implement strategic solutions, and monitor progress to achieve measurable results. Uphold compliance with industry regulations, company policies, and best practices while fostering a culture of accountability and continuous growth.
Devise and implement robust digital marketing strategies aimed at enhancing brand visibility, increasing website traffic, and accelerating revenue generation.
Plan, develop, and oversee premium content initiatives across social media, digital, and promotional channels, ensuring alignment with brand standards and strategic objectives.
Lead and manage paid advertising initiatives across platforms such as Google Ads and social media channels to achieve the highest possible return on investment.
Oversee and expand the organization’s digital footprint across every online channel to enhance brand visibility and engagement.
Develop and manage comprehensive content calendars, campaign timelines, and strategic publishing schedules to ensure timely and effective execution of all communications initiatives.
Deliver performance metrics analysis and develop data-driven insights aimed at enhancing campaign effectiveness.
Develop and oversee the creation of multimedia marketing assets to support promotional initiatives and strategic campaigns.
Devise and execute strategic SEO initiatives alongside organic growth campaigns to enhance search engine rankings and expand online presence organically.
Develop and implement cutting-edge campaigns and digital initiatives, driving forward-thinking strategies to achieve impactful results.
Foster strategic partnerships and maintain robust communication channels with external vendors, collaborators, and digital agencies to ensure seamless collaboration and alignment with organizational objectives.
Compile and deliver comprehensive performance reports alongside strategic proposals to senior leadership for review and decision-making purposes.
The ideal candidate must possess a Bachelor’s degree in a relevant field, such as Computer Science, Engineering, or Mathematics, along with a minimum of three years of professional experience in software development or a closely related discipline. Proficiency in programming languages including but not limited to Java, Python, or C++ is essential, alongside strong problem-solving abilities and analytical thinking. Familiarity with agile methodologies, version control systems like Git, and software testing frameworks will be highly advantageous. Excellent communication skills are required to collaborate effectively within cross-functional teams and articulate technical concepts to non-technical stakeholders. Additionally, the ability to work independently, manage multiple priorities, and deliver high-quality results under tight deadlines is crucial.
A relevant Bachelor’s Degree, such as in Marketing, Mass Communication, Digital Media, or a closely related discipline, is required.
Minimum of four to six years of demonstrated expertise in digital marketing, ideally within the realms of advertising, media, or e-commerce, is required.
Possesses comprehensive proficiency in various digital marketing tools and platforms, such as:
We are seeking a skilled professional to oversee our SEO and SEM strategies, driving targeted traffic and enhancing online visibility. The ideal candidate will possess expertise in keyword research, on-page and off-page optimization, and paid advertising campaigns across platforms such as Google Ads and Microsoft Ads. Responsibilities include developing and executing data-driven SEO/SEM plans, monitoring performance metrics, conducting A/B testing, and optimizing ad spend for maximum ROI. Proficiency in analytics tools like Google Analytics and SEMrush, along with strong analytical and problem-solving skills, is essential. Experience in managing budgets, collaborating with content and web development teams, and staying updated on search engine algorithm changes is also required. A bachelor’s degree in marketing, digital media, or a related field is preferred, though relevant certifications and hands-on experience may be considered in lieu of formal education.
Experts in Google Ads and Analytics are sought to develop, implement, and optimize digital advertising strategies that drive measurable performance improvements. The role requires proficiency in creating and managing pay-per-click campaigns, analyzing user behavior through analytics tools, and leveraging data insights to refine targeting, bidding, and ad creative for maximum ROI. Responsibilities include conducting keyword research, designing ad copy, setting up tracking pixels, monitoring KPIs, and generating detailed performance reports to inform strategic decisions. Candidates should possess a strong understanding of conversion tracking, A/B testing methodologies, and campaign segmentation, along with experience in audience analysis and competitive benchmarking. Familiarity with Google Tag Manager, Google Data Studio, and third-party analytics platforms is a plus. Excellent analytical skills, attention to detail, and the ability to translate complex data into actionable recommendations are essential.
We seek a skilled professional to manage and optimize social media advertising campaigns across platforms such as Meta and Instagram, ensuring strategic delivery, engagement, and measurable results. This role requires expertise in creating targeted ad content, analyzing performance metrics, and adjusting strategies to maximize ROI. The ideal candidate will have a proven track record in digital advertising, proficiency with ad management tools, and a deep understanding of audience segmentation and platform algorithms. Responsibilities include campaign setup, budget allocation, A/B testing, and continuous performance monitoring to refine and enhance advertising effectiveness. Strong analytical skills, creativity, and the ability to stay updated on industry trends are essential for success in this position.
Craft and execute targeted email and mobile marketing campaigns to engage audiences and drive conversions. Develop compelling content and strategic messaging tailored to diverse customer segments. Analyze performance metrics to optimize open rates, click-through rates, and overall campaign effectiveness. Utilize A/B testing to refine strategies and enhance recipient engagement. Collaborate with cross-functional teams to ensure alignment with brand guidelines and marketing objectives. Stay informed about industry trends and emerging technologies to maintain a competitive edge.
Proven expertise in crafting compelling content across multiple formats, including visual designs, written materials, and strategic campaign narratives.
Demonstrates a deep grasp of consumer behavior patterns, emerging digital trends, and precise audience segmentation strategies.
Proficiency in tools such as Adobe Photoshop, Illustrator, InDesign, and foundational web technologies like HTML and CSS would be considered a beneficial asset.
Proven track record in overseeing social media channels and developing strategic content initiatives.
Possesses robust analytical capabilities, adept at interpreting web metrics and evaluating campaign performance data with precision.
Proven ability to communicate effectively, deliver compelling presentations, and maintain meticulous organizational proficiency.
Proven capability to thrive in fast-paced environments, consistently deliver results within tight deadlines, and skillfully juggle competing priorities across multiple projects.
What We’re Looking For
A visionary leader with a keen grasp of digital growth strategies, capable of driving impactful initiatives beyond mere content creation.
A dynamic storyteller with the ability to transform concepts into compelling campaigns is sought after. This role demands someone who can craft narratives that captivate audiences and drive impactful engagement.
A highly motivated marketing professional dedicated to driving measurable outcomes through enhanced visibility, robust engagement strategies, and effective conversion tactics.
We seek a proactive individual who can assume full accountability and deliver quantifiable results.
Candidates must be based on the Island in Lagos to qualify for this position.
Qualified applicants are invited to submit their CVs via email to wetinuneedng@gmail.com, with the subject line clearly marked as “Senior Digital Marketing Executive.” Kindly note that only candidates selected for further consideration will receive a response.
Qualifications
BA/BSc/HND
Experience Required
4 - 6 years
