Oversee and execute a range of critical duties, including the management of daily operations, the development and implementation of strategic initiatives, and the maintenance of high standards across all projects. Collaborate closely with cross-functional teams to ensure alignment with organizational goals, foster innovation, and drive continuous improvement. Monitor performance metrics, analyze data to identify trends, and provide actionable insights to senior leadership to support informed decision-making. Serve as a key liaison between departments, facilitating seamless communication and coordination while addressing any operational challenges promptly and effectively. Ensure compliance with company policies, industry regulations, and best practices to mitigate risks and uphold organizational integrity.
Develop and implement innovative marketing strategies while overseeing their execution to drive brand growth and customer engagement. Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and refine positioning. Collaborate with cross-functional teams to ensure cohesive brand messaging and seamless campaign delivery. Monitor performance metrics, optimize strategies based on data insights, and allocate resources efficiently to maximize ROI. Requires a bachelor’s degree in marketing, business, or a related field, along with 5+ years of experience in strategic marketing roles. Proficiency in digital marketing tools, analytics platforms, and project management is essential, alongside strong leadership and communication skills to guide teams and stakeholders.
Craft and implement strategic marketing initiatives aimed at enhancing visibility, boosting occupancy rates, and driving revenue growth.
Oversee the online marketing executive to guarantee the resort’s digital footprint—spanning the website, social media channels, Google listings, online travel agencies (OTA’s), and paid advertising platforms—remains at peak performance.
Manage the development, execution, and performance analysis of campaigns spanning both digital and offline platforms.
We are seeking a skilled professional to oversee and execute the creation, refinement, and delivery of engaging, high-quality content aligned with organizational goals. The ideal candidate will craft compelling narratives across various formats, ensuring consistency in tone, style, and messaging while adhering to brand guidelines. Responsibilities include conducting thorough research, collaborating with cross-functional teams, and optimizing content for diverse audiences and platforms. Proficiency in content management systems, SEO best practices, and data-driven insights is essential, along with a keen eye for detail and a passion for storytelling. Strong project management skills and the ability to meet deadlines are critical for success in this dynamic role.
Develop and oversee the creation of engaging content across various platforms, including social media, blogs, email newsletters, and promotional materials.
Maintain uniform brand representation across every communication platform.
Professional Version:
Develop and oversee the creation of compelling visual content that effectively highlights Ziba’s experiences, events, and facilities.
We seek a seasoned professional to spearhead brand strategy, public relations initiatives, and partnership development. In this role, you will be responsible for cultivating and maintaining the company’s image, enhancing its reputation through strategic communications, and forging high-impact collaborations that drive growth. Your expertise will be instrumental in aligning brand messaging with market positioning, executing PR campaigns, and identifying synergistic opportunities to expand our network. Additionally, you will manage stakeholder relationships, negotiate partnership terms, and measure the effectiveness of these efforts to ensure measurable business outcomes.
Enhance the resort’s brand identity and ensure brand guidelines remain current and comprehensive.
Develop and maintain strategic partnerships with media organizations, influencers, and content creators to enhance brand visibility and engagement.
Forge and nurture high-impact alliances to elevate brand presence, secure bulk reservations, and host corporate offsite events.
At this position, you will forge meaningful connections with guests, ensuring their experiences exceed expectations through personalized service and attentive care. Your responsibilities will include promptly addressing inquiries, resolving concerns, and anticipating needs to enhance satisfaction and loyalty. Strong interpersonal skills and a genuine passion for service excellence are essential, along with the ability to adapt to diverse guest preferences and maintain professionalism under pressure. Prior experience in guest-facing roles is preferred, as is proficiency in multiple languages where applicable. Your role will significantly contribute to creating memorable stays and fostering positive impressions of our establishment.
Collaborate with travel agents and corporate partners to cultivate strong business relationships and drive mutual growth.
Develop innovative promotional packages and event concepts designed to boost guest engagement and capitalize on seasonal trends.
Market Intelligence & Performance Management is responsible for analyzing market trends, competitor performance, and customer insights to inform strategic decisions. This role involves developing and maintaining key performance indicators, tracking business performance, and providing data-driven recommendations to enhance operational efficiency and profitability. The position requires expertise in market research methodologies, proficiency in data analysis tools, and the ability to translate complex data into actionable business strategies. Additionally, the role collaborates with cross-functional teams to align performance metrics with organizational goals and drive continuous improvement initiatives.
Perform comprehensive market research to track evolving industry trends, analyze competitor activities, and identify new business opportunities.
Utilize data-driven insights to monitor and evaluate marketing performance, enabling the optimization of campaigns for enhanced effectiveness and efficiency.
Oversee the marketing budget to guarantee the efficient execution of strategic initiatives.
Prospective applicants must fulfill the following prerequisites to be considered for this role. Candidates should possess a minimum of three years of relevant professional experience in the specified field. A bachelor’s degree in a related discipline is required, though advanced degrees or specialized certifications are strongly preferred. Proficiency in industry-standard software tools and systems is essential, along with demonstrated problem-solving abilities and strong communication skills. The ideal candidate will exhibit adaptability in dynamic environments and a commitment to continuous learning and professional growth.
A Bachelor’s degree in Marketing, Communications, Business, or a related discipline is required (a Master’s degree is advantageous).
Demonstrated expertise in hospitality marketing, brand management, or a closely related field is required.
Proven expertise in digital marketing strategies, social media dynamics, search engine optimization (SEO), paid advertising campaigns, and analytical tools is required.
Demonstrates exceptional proficiency in both written and verbal communication.
A highly organized and detail-focused professional with a creative mindset, capable of efficiently handling multiple projects at once.
Exceptional leadership, strategic planning, and organizational skills are essential.
Demonstrates resilience and adaptability when operating in high-pressure, fast-moving hospitality settings while maintaining service excellence.
Experience the advantages of joining our esteemed organization by aligning with a culture that values innovation, collaboration, and professional growth. Discover opportunities to develop your skills through challenging yet rewarding projects while contributing to impactful initiatives that shape the future of our industry. Enjoy the benefits of a supportive work environment, competitive compensation, and a commitment to work-life balance tailored to your needs.
At FIBA Beach Resort, you will become part of an innovative and agile team committed to delivering exceptional guest experiences. This role offers a distinctive chance to influence the strategic marketing direction of one of Nigeria’s leading and pioneering hospitality brands, while contributing significantly to the resort’s expansion and success.
Qualifications
BA/BSc/HND
Experience Required
4 years
